Ed Trefzger

Ed Trefzger

Vice President/General Manager at Genesee Media Corporation

Location
Rochester, New York Area
Industry
Online Media

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Ed Trefzger's Overview

Current
  • Vice President/General Manager at Genesee Media Corporation
  • Founder and CEO at Trefzger Media LLC
  • Host: USCHO Live call-in show at USCHO
  • Editor/Publisher at JazzWeek
  • Director of Technology at USCHO
  • Hockey Broadcaster at WITR Radio
Past
  • VP, Chief Technical Officer at Orpanc Media
  • Interim Pastor at Evangelical Church of Fairport
  • Senior Plant Engineer at General Motors
Education
Connections

500+ connections

Ed Trefzger's Summary

I oversee day-to-day operations for a broadcast and digital media corporation. I'm responsible for ongoing management and the implementation of brand development and business plans for four broadcast stations and associated web and streaming properties, where our current focus is on growing sales and listenership. My over 30 years of broadcasting experience also includes hockey play-by-play, sportscasting, radio production, music directing and hosting, newscasting and news radio programming, traffic reporting and radio/records promotion.

I'm also experienced in managing and implementing web development and application projects, with an emphasis on integrating open-source software and new technologies for maximum customer ROI and minimum cost of ownership. I am expert in project management, programming, development and interface design and have served clients ranging from Fortune 100 companies to VC-funded startups.

Specialties: Expert at implementing and customizing third-party libraries and CMS products, including WordPress, PhoneGap, vBulletin and e-commerce platforms. Expert HTML/XHTML and CSS coding, including cross-browser compatibility. Expert object-oriented PHP and JavaScript programming, MySQL development and administration, JavaScript and AJAX development, including jQuery.

Ed Trefzger's Experience

Vice President/General Manager

Genesee Media Corporation

February 2013Present (1 year 8 months) Rochester, New York Area

Oversee business operations for a broadcast and digital media corporation. Responsible for ongoing management and the implementation of brand development and business plans for four broadcast stations and associated web and streaming properties.

Founder and CEO

Trefzger Media LLC

October 2005Present (9 years)

Provide web development and social media consulting for companies and online publishers looking to create a cost-effective internet presence.

Host: USCHO Live call-in show

USCHO

Privately Held; 11-50 employees; Sports industry

April 2011Present (3 years 6 months) USA

Weekly call-in show on college hockey, co-hosted with Jim Connelly. Debuted at 2011 Frozen Four and weekly beginning fall 2011.

Editor/Publisher

JazzWeek

July 2001Present (13 years 3 months) Rochester, New York Area

Publish and edit the weekly trade publication that tracks airplay on jazz, smooth jazz and world music stations in the U.S. and Canada.

Please use ed.trefzger@jazzweek.com for communicating about JazzWeek business.

Director of Technology

USCHO

Privately Held; 11-50 employees; Sports industry

June 1998Present (16 years 4 months)

Manage the technology for the definitive college hockey news and statistics website.

Hockey Broadcaster

WITR Radio

December 1979Present (34 years 10 months)

Currently play-by-play; previously producer, color commentator and studio host.

VP, Chief Technical Officer

Orpanc Media

October 2008December 2012 (4 years 3 months)

Managed the mobile, server and web development for a game-changing internet audio, advertising and program production startup. Many of the developed technologies will be implemented by a future company.

Interim Pastor

Evangelical Church of Fairport

February 2012August 2012 (7 months) 38 East Church Street, Fairport, NY 14450

Served part-time while senior pastor was on sabbatical.

Senior Plant Engineer

General Motors

Public Company; 10,001+ employees; GM; Automotive industry

September 1982April 1997 (14 years 8 months)

Engineer and project manager on various construction, utilities, site, manufacturing facility and material handling projects.

Ed Trefzger's Skills & Expertise

  1. Web Development
  2. jQuery
  3. AJAX
  4. Drupal
  5. Wordpress
  6. JavaScript
  7. CMS
  8. SEO
  9. Social Media
  10. PHP
  11. CSS
  12. Writing
  13. Editing
  14. Social Networking
  15. Blogging
  16. Facebook
  17. Multimedia
  18. Dreamweaver
  19. Video
  20. User Interface Design
  21. Video Editing
  22. Social Media Marketing
  23. Web Design
  24. WordPress
  25. Advertising
  26. MySQL
  27. Broadcast
  28. Digital Media
  29. Web Content Management
  30. New Media
  31. Final Cut Pro
  32. Copywriting
  33. Content Management
  34. Website Development
  35. Press Releases
  36. Web Content
  37. Radio Broadcasting
  38. Photoshop
  39. Copy Editing
  40. Video Production
  41. Photography
  42. InDesign
  43. Journalism
  44. Publishing
  45. Brand Development
  46. Radio
  47. Sound
  48. Editorial
  49. Content Strategy
  50. Public Relations

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Ed Trefzger's Education

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