LinkedInEdmund Tori

Edmund Tori

Physician Leader, Innovator, Influencer & Will Make You Laugh

Baltimore, Maryland Area
Hospital & Health Care
  1. MedStar Institute for Innovation,
  2. Big Goose Egg, LLC
  1. MedStar Health | MedStar Union Memorial Hospital,
  2. Pulmonary and Critical Care Associates of Baltimore, PA
  1. Philadelphia College of Osteopathic Medicine
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MedStar Institute for Innovation

MedStar Institute for Innovation

Director of Presence

– Present

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My mission is to re-humanize healthcare delivery & to advance health while making it fun and easy (for individuals & for organizations)... with expertise in health innovation & education and the strategic use of humor, influence, entrepreneurship, and gaming.

Specialties: internal medicine, hospital medicine, cardiac surgery co-management, public speaking, influence, hypnosis, persuasion, rapport-building, internet marketing, direct response copywriting, information product creation, medical education, medical humor, creative thinking, membership site creation, mobile game design (plus I home school 6 kids... so add in time management :)



Director of Presence

MedStar Institute for Innovation
– Present (5 years 4 months)Washington D.C. Metro Area

Responsible for catalyzing an innovation culture in the MedStar Health distributed care network. This is accomplished through the strategic nurturing of virtual (web, mobile, social media), public (innovation-in-residence, public speaking, seminars, workshops), and interpersonal (one-on-one connections, rapport-building, persuasion, influence) relationships.

Responsible for the development and maintenance of and MI2's internal social collaboration "MI2 Sense" (pronounced "my 2 cents").

Creator of the Innovator-in-Residence program and MedStar App Services.

Works closely with Cleveland Clinic Innovations' Health IT Commercialization Team for creating and evaluating mobile technologies and apps. Serves as one of Google's "Glass Explorers".

Assist physicians, nurses, mid-levels, executives, administrators and all who work in healthcare to learn the persuasive arts for better communication and better care delivery/connection - essentially, becoming more "present".

Conduct “Influence Consults” that touch every element of healthcare - Such consults have already reached diverse healthcare domains including resident recruitment, patient adherence, philanthropic efforts, patient education, professional op-ed writing, bedside manner, conflict management and the opening of new healthcare delivery facilities.


Big Goose Egg, LLC
– Present (3 years)Baltimore, Maryland Area

Mobile games and app development. "Big Goose Egg" refers to "zero" as most Big Goose Egg games are free to download. Games include Newtons Nightmare, Guano! The Bird Targeting Game, H2Whoooa! Water Maze, and others.

Medical Director, Cardiovascular Step-Down Unit

MedStar Health | MedStar Union Memorial Hospital
(8 years 5 months)

Supervise nurse practitioners, physician assistants, and internal medicine physicians in a co-management, hospitalist program dedicated to post-operative open-heart care. Perform inpatient medicine consults and provide hospitalist care for cardiac procedure patients.

Physician Partner

Pulmonary and Critical Care Associates of Baltimore, PA
(8 years 5 months)

Physician partner contracted with MedStar Health to serve as the Medical Director of a medicine/cardiac surgery co-management hospitalist service. Served on numerous hospital & health system committees including the Medical Executive Committee, Ethics, Cardiac Surgery Operations, Throughput, Performance Improvement, CME, among others.


  1. English

  2. Urdu


Seduction Artists, Cult Leaders & Con Men & How They Can Save Healthcare(Link)

Innovations In Thinking Differently Forum
October 2012

A different kind of health innovation... well-intentioned learning of rapport and influence strategies from not-so-well-intentioned people like pickup artists, cult leaders, and con men.

This talk explores the role of emotions, body language, word choice, and more on our influence skills in healthcare. If we are truly about the health of the patient, then we will communicate and connect in such a way that affords improving health and maintaining wellness.

Competencies & Choosing Consciousness(Link)

Innovations In Patient Safety Forum
August 2010

The people who are best at performing tasks and procedures are not necessarily the best at teaching them. Find out why your best-performing nurse is not necessarily the best one to teach nursing students. Find out why your organization's best heart surgeon make be completely incompetent in another role. Find out why creating appropriate moments of mindfulness are are the sweet spots for health innovations and reducing medical error.

Bugs on Scrubs(Link), LLC
November 2010

Bugs on Scrubs is a medical humor text that rhymes like a kids book, but instructs better than nursing competencies and doctor journal reviews. Infection control topics from scrubs outside to hand-washing, from eating at the nurses' station to wearing ties... it's all there. But this time as an argument between a doctor and a nurse... with an interesting (but all too familiar) twist at the end.


  • Influence
  • Innovation
  • Public Speaking
  • Medical Education
  • Healthcare
  • Internal Medicine
  • Medicine
  • Innovative Thinking
  • Hospitals
  • Hospital Medicine
  • Creative Problem Solving
  • Mind Mapping
  • Rapport
  • Persuasion
  • Hypnosis
  • Copywriting
  • Leadership
  • Management
  • Entrepreneurship
  • Online Marketing
  • Time Management
  • Healthcare Management
  • Informatics
  • SEO
  • Web Marketing
  • EMR
  • Game Design
  • Cultural Diversity
  • Monetization
  • Social Influence
  • Homeschooling
  • Outsourcing
  • Autoresponders
  • Gamification
  • Membership Systems
  • Humor
  • Comparative Religion
  • Making People Laugh
  • Health Innovation
  • Instant Rapport...
  • Membership Sites
  • Seminars
  • Information Product...
  • Making Complex Things...
  • Physicians
  • Listener
  • Clinical Research
  • Adobe Creative Suite
  • Microsoft Office
  • Keynote
  • See 35+  See less


Philadelphia College of Osteopathic Medicine

DO, Medicine

Served on the Board of Directors for Women In Transition (WIT) a non-profit organization that provides counseling, information, and referral services for women and their families in the Philadelphia area. Organized the RADAR Training Conference for Philadelphia-area medical students to learn how to screen for domestic violence.

Activities and Societies: Physicians for Social Responsibility (President 1996-97, Vice-President 1995-96), Pediatrics Club (Community Liaison), College of Italian-American Osteopaths (CIAO), ACOFP Student Chapter, UAAO, Geriatrics Club, IMA, IMANA

Cornell University

BA, Africana Studies

Activities and Societies: Quill & Dagger Senior Honor Society, Vice-chair Student Advisory Council, Cornell Tradition, Cornell Varsity Bowling Team, National Coalition for the Homeless, Into the Streets, Amnesty International, Aikido Club, writer and artist for Umoja Sasa, MECA

Honors & Awards

1776 Challenge Cup Coach 2014
Health Datapalooza IV - 1st Place Code-A-Palooza 2013
Resident of the Year Award 2001, MedStar Union Memorial Hospital
Featured in Cornell Magazine as one of “Ten Amazing Students”
PCOM Board of Trustees Scholarship, 1997-98, 1998-99
APOMA Scholarship, PCOM Alumni Award
Dean’s List, Cornell University
The George H. Guest, DO Scholarship, 1998-99
Undergraduate Scholarships: Cornell Tradition Fellowship, Chick-fil-A Scholarship, Lions Club Award, Joseph G. Grossman Fellowship
Featured in Operation Pride & Pennsylvania Hospital’s The Quill

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