Social Media Evangelist & Fine Artist
San Francisco Bay Area
- Current
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- VP Social Network Marketing at Wells Fargo
- Past
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- Associate Vice President, Product Management at CNET
- Director, Internet Community Products at CNET Networks
- Director, IT Systems Engineering at CNET Networks
- Technical Director, Snap! Online at CNET Networks
- Program Manager, CISCO.com at Cisco Systems
- Manager, IS Tools & Technology at Cisco Systems
- IT Manager, Data Warehouse Tools Group at Apple Computer
- IT manager at apple computer
- Senior Systems Analyst at Apple Computer
- Software Analyst & Engineer at Ford Aerospace
- Software Engineer at Rockwell International
- Education
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- University of California, Berkeley Extension
- University of California, Irvine Extension
- California State University, Fullerton
- Recommended
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17 people have recommended Ed - Connections
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160
connections
- Industry
- Internet
- Websites
Ed Terpening’s Summary
I have more than 20 years IT and product experience, from hands-on software engineering to VP of Product Development at industry leaders such as Apple Computer, Cisco Systems, and CNET Networks. My focus is currently on Social Media.
Ed Terpening’s Specialties:
Team Leadership
Product & Project Management
IT Management
Internet Media & eCommerce
Social Media (CGM, Blogging, etc)
Ed Terpening’s Experience
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VP Social Network Marketing
Wells Fargo
(Public Company; 10,001 or more employees; WFC; Banking industry)
March 2006 — Present (2 years 3 months)
Initiate and lead Wells Fargo's Social Networking Marketing team, the first in any US bank. Team develops social media marketing strategy and solutions for product groups across the company . Launched first blog by a US bank. Lead initiatives in MySpace, YouTube and other social networks. Lead consumer-generated marketing, including a music video contest that aired as a nationally televised 30-second ad. Represent Wells Fargo by speaking at conferences, panels and press interviews. Grew ROI 300% annually. Lead efforts to monitor social media for brand and product impact.
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Associate Vice President, Product Management
CNET
(Public Company; 501-1000 employees; CNET; Online Media industry)
2000 — 2003 (3 years)
Responsible for strategy and development of CNET’s web sites for the IT audience, representing over $5M in annual revenue. More than tripled traffic and revenue with successive product releases through worldwide syndication, marketing, user-testing, and close collaboration with our sales force. Sites included daily original editorial, analyst reports, an IT hardware/software product catalog, community/message boards, paid content and several directory systems. Managed a cross-country team of 15 that included technology/IT, content development/production, product catalog production, and business development.
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Director, Internet Community Products
CNET Networks
(Public Company; 1001-5000 employees; CNET; Online Media industry)
July 1999 — January 2000 (7 months)
As CNET’s first Director of Community, developed CNET's overall community strategy and responsible for increasing user-contributed content and interaction on CNET sites by ten-fold. Managed editorial, production and tech teams responsible for message boards, user opinions, and other products.
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Director, IT Systems Engineering
CNET Networks
(Public Company; 501-1000 employees; CNET; Internet industry)
October 1997 — July 1999 (1 year 10 months)
Managed a department of 6 IT Project Managers, each responsible for the development of systems requirements and project management of new products, including Internet sites and technology infrastructure. Responsible for defining best practices in Internet software development, business planning and global technology strategy.
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Technical Director, Snap! Online
CNET Networks
(Public Company; 501-1000 employees; CNET; Internet industry)
September 1996 — October 1997 (1 year 2 months)
Project-Managed the IT development of Snap! Online, CNET’s first consumer portal. As CNET’s first San Francisco-based technology manager, developed key infrastructure required to build Snap--by far the largest and most complex IT development effort undertaken there. Successfully managed the on-time development of the web site and several CD-ROM titles. Hired and managed partner consulting companies to assist with development, quality assurance, and public beta programs.
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Program Manager, CISCO.com
Cisco Systems
(Public Company; 10,001 or more employees; Internet industry)
May 1995 — September 1996 (1 year 5 months)
Reporting directly to the CIO, managed team responsible for the development of Internet web sites (http://www.cisco.com), corporate Intranet, CD-ROM products, and Cisco’s first e-commerce software store. Managed critical transition of Cisco’s first web site from an R&D endeavor to an integrated sales/marketing/support and e-commerce site. Managed document management team, web masters, and e-commerce infrastructure development. Frequently presented Cisco’s own use of e-commerce at customer briefings and conferences worldwide.
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Manager, IS Tools & Technology
Cisco Systems
(Public Company; 10,001 or more employees; Internet industry)
September 1993 — May 1995 (1 year 9 months)
Managed development of first integrated corporate Intranet at Cisco. Lead Webmaster’s and Human Interface groups, each responsible for defining company-wide best practices and technology.
Managed department responsible for selection and deployment of all IT tools and technology across Cisco worldwide. Group’s responsibilities included IS technical infrastructure, transaction-processing development, database tools/technology, personal productivity and groupware. Managed DBA’s, and defined standards and tools for database development. Responsible for software license negotiation. Consulted on Data Warehouse projects. Lead technical evaluation and RFP selection of enterprise applications, including ERP. -
IT Manager, Data Warehouse Tools Group
Apple Computer
(Public Company; 10,001 or more employees; Computer Hardware industry)
October 1991 — September 1993 (2 years)
Lead a group of 7 software engineers in the development of Data Warehouse reporting tools. Supported commercialization of technology by selecting leading ISVs and negotiating licensing terms.
Lead an international team of software engineers in the rapid development of Data Warehouses and reporting tools for Apple Japan and Apple Far East. Project set the standard for development of Data Warehouse-based decision support solutions for Apple. Received awards of recognition from Apple Pacific IS and the CIO. Demonstrated solution at Apple’s Corporate Briefing Center, DBExpo, and Enterprise Computing Conferences (Latin America & US).
Defined IT developer support services and training. Developed courses in technical architecture and Data Warehouse. Received honor of Apple Faculty Teacher of the Year in 1992. -
IT manager
apple computer
(Internet industry)
1989 — 1993 (4 years)
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Senior Systems Analyst
Apple Computer
(Public Company; 10,001 or more employees; Computer Hardware industry)
October 1989 — October 1991 (2 years 1 month)
Provided strategic projects with IT consultation, with a focus on advanced software engineering practices, Information Repository, Data Warehousing and IT architecture. Lead several worldwide teams responsible for the assessment of technology for Apple, including enterprise software RFPs ( ERP).
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Software Analyst & Engineer
Ford Aerospace
(Public Company; 10,001 or more employees; Defense & Space industry)
January 1987 — September 1989 (2 years 9 months)
- Responsible for evaluating and infusing advanced software technologies into the company.
- First to implement UNIX workstations for Computer-Aided Software Engineering (CASE).
- Member of Ford’s Corporate Software Engineering Steering Committee. Reported my own research in areas such as software metrics, SEI assessment, and software reuse in Japan.
- Provided consultation on software tools/methods to application programmers in support of Government proposal efforts. -
Software Engineer
Rockwell International
(Public Company; 10,001 or more employees; Defense & Space industry)
January 1983 — January 1987 (4 years 1 month)
- Responsible for the development of software components for ground-based satellite operations for the USAF’s Global Positioning System (GPS).
- Responsible for software development supporting simulation of advanced satellite communications architectures for the USAF’s Strategic Defense Initiative.
- Responsible for development of software systems in Ada, Pascal, and FORTRAN on DEC/VAX, DG, and Cray super-computers.
- Received USAF and Rockwell special commendation awards for my contribution to the GPS program.
Ed Terpening’s Education
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University of California, Berkeley Extension
Internet Copyright Law January 1999
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University of California, Irvine Extension
Advanced Computer Technologies October 1989
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California State University, Fullerton
BS Computer Science, Computer Science, June 1981 — June 1985
Additional Information
Ed Terpening’s Websites:
Ed Terpening’s Interests:
IT/Internet, Social Media/Blogging, Fine Art (oil painting)
Ed Terpening’s Groups:
Founding Member of the Verde Artist Guild
Oil Painters of America
California Art Club
National Academy of Professional Plein Air Painters
Society of Western Artists
Laguna Plein Air Painters Association
American Impressionist Society
Pacific Art League of Palo Alto.
Ed Terpening’s Honors:
Founding Member, Blog Council (2008)
Finalist, National RayMar Art Competition (2007)
Honorable Mention, Vahona Plein Air (2007)
First Place, San Luis Obispo Plein Air (2006)
Director's Choice Purchase Prize (Estes Park Plein Air 2006)
Honorable Mention, Hidden Villa Plein Air Exhibition (2005)
Honorable Mention, Pacific Art League (2005)
Silicon Valley Open Studios "Star" (2004)
US Air Force Special Commendation (for GPS and Strategic Defense Initiative)
Apple Computer, Teacher of the Year (1996)
Apple Computer, CIO Award (Apple Pacific Data Warehouse)
CNET Networks, Innovation Award (for FORTUNE Magazine partnership)
Apple Computer, Service Innovation Award
Ed Terpening’s Contact Settings
Interested In:
- job inquiries
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