Ed Reese

Current

Search Engine Optimization (SEO) Consultant/Principal at Sixth Man Marketing

Past

Director of Search Marketing & Business Development at Hotbed Media
Media Producer at Check Point Software Technologies
Product Evangelist at Check Point Software Technologies

Inside Sales Manager at iCat
Tour Guide at Holland America Line
English Teacher & Semi-Pro Bowler at Language Institute of Kim Enterprises (Taegu, S. Korea)
Photographer, Editor, and Studio Tech at KXLY Broadcast Group

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Education

Western Washington University
Mead High School

Recommended

11 people have recommended Ed

Connections

246 connections

Industry

Marketing and Advertising

Websites

Ed Reese’s Summary

I provide search engine optimization (SEO) and analytics consulting for advertising agencies, web design firms, and marketing communication companies that don't have internal resources dedicated to SEO. I work both behind the scenes (typically for site reviews and recommendations) as well as directly with clients on behalf of agencies (implementing recommended search engine optimization strategies).

My 15 years of sales and marketing experience has been a great compliment to my search engine optimization and analytics expertise. I understand the importance of preserving visual identity (look & feel), committing to accurate project timelines, and staying on budget. My continued work with Hotbed Media has provided a solid understanding of what agencies need and how to work with them efficiently. It's also hammered home the importance of quality content, perspective, and story.

For agencies without dedicated SEO resources, this is a great opportunity to expand their scope of work. It also generates new accounts that are currently evaluating search vendors but will require design work or marketing support in the future. Having a project plan with web design, marketing initiatives, and search engine optimization in mind from the onset is an advantage for both the client and the agency. I'm available at any point during the sales process as well as client presentations (whether in-person or via conference call).

Ed Reese’s Specialties:

Search Engine Optimization (SEO), Local Search Strategies, Video Search Optimization (VSEO), Detailed Analytics, Vertical Search Optimization

Ed Reese’s Experience

Search Engine Optimization (SEO) Consultant/Principal

Sixth Man Marketing

(Marketing and Advertising industry)

June 2008 — Present (1 year 2 months)

I offer search engine optimization (SEO) and analytics services to advertising agencies, design firms, and marketing communication companies. I work as a virtual search engine optimization and analytics expert for agencies that don't have internal resources dedicated to SEO for their clients. I've worked both behind the scenes (providing web site analysis, SEO recommendations, and long-term link building strategies) and directly with clients as a member of the agency team. A key advantage of working with a search engine optimization strategist early in a project is being able to incorporate SEO strategies at the very beginning of a web site design or re-design project. It's very beneficial for both the agency and the client.
Director of Search Marketing & Business Development

Hotbed Media

(Online Media industry)

May 2005 — May 2008 (3 years 1 month)

I'm responsible for new business development, creating advertising agency partnerships, and driving Hotbed's organic search engine marketing strategy.

The re-launch of our web site was based on organic search engine optimization criteria and has allowed Hotbed to open new channels of business and greatly increase our exposure. In fact, our search engine strategy has increased organic search traffic 700% in past nine months and brought in several new projects that we wouldn't have had otherwise.

At the end of the day, however, it still comes down to the work. Hotbed continues to produce high quality commercials, brand films, documentaries, and independent films. Great thought goes into the process so that our videos are authentic, creative, and loved by our clients. I'm proud to be a part of that process.
Media Producer

Check Point Software Technologies

(Public Company; 1001-5000 employees; CHKP; Computer & Network Security industry)

May 2003 — May 2005 (2 years 1 month)
Product Evangelist

Check Point Software Technologies

(Public Company; 1001-5000 employees; CHKP; Computer & Network Security industry)

August 1998 — May 2003 (4 years 10 months)
Inside Sales Manager

iCat

(Privately Held; 51-200 employees; Internet industry)

August 1996 — August 1998 (2 years 1 month)
Tour Guide

Holland America Line

(Online Media industry)

1992 — 1995 (3 years)
English Teacher & Semi-Pro Bowler

Language Institute of Kim Enterprises (Taegu, S. Korea)

(Educational Institution; 51-200 employees; Higher Education industry)

September 1994 — May 1995 (9 months)
Photographer, Editor, and Studio Tech

KXLY Broadcast Group

(Privately Held; 201-500 employees; Broadcast Media industry)

September 1992 — May 1994 (1 year 9 months)