LinkedInEd McAdoo

Ed McAdoo

Ed McAdoo is CTO at AXIOM Sales Force Development, LLC.

Dallas/Fort Worth Area
Professional Training & Coaching
  1. AXIOM Sales Force Development, Inc.
  1. Business and Decision,
  2. Astadia,
  3. Apex IT
  1. Sam Houston State University
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AXIOM Sales Force Development, Inc.

AXIOM Sales Force Development, Inc.

Chief Technology Officer

– Present

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I am passionate about helping companies grow and develop their sales operations. I am a dynamic, top-performing sales and technology leader with a well respected career record of successfully leading Sales, Sales Operations and Product Development functions.

Specialties: CRM Product Development | Sales Leadership | Sales Operations
• Product Development and Consulting
• Sales Performance Management
• Sales Operations


Chief Technology Officer

AXIOM Sales Force Development, Inc.
– Present (4 years 2 months)Richardson, TX

In this role I manage all internal technology and product development. We have multiple Sales Performance Management products that are built on the platform. I manage all aspects of multi-shore product development team.

Director, CRM Business Development

Business and Decision
(1 year 7 months)

National responsibility for strategic account sales related to the Customer Management Practice as well as all Public Sector sales

Sr. Director, Sales Strategy and Excellence

(9 months)

Global management consulting, systems integration and product development firm focused on CRM and HCM SaaS applications provided to clients of all sizes throughout Europe, Asia and the US., ranked #83 in Inc 500’s fastest growing privately-held American companies.
• Senior Director, Sales Strategy and Excellence
• Director of Sales, Central US Territory
Promoted to work directly with CSO in managing all aspects of global sales processes. Led team of 10 direct and 24 indirect reports to meet aggressive revenue goals. Reorganized North American sales group and reengineered inside sales and lead generation team to significantly increase efficiency and reduce cost of sales. Created 2009 compensation plans, instituted new pipeline management and evaluation metrics and techniques, along with robust account management and contract review practices to ensure revenue streams and excellence in customer service.

Sales Director, Central US

(6 months)

In the role as Sales Director I managed a team of 7 Field Sales people that cover the central part of the US.

VP US Comercial Sales

Apex IT
(7 years)

National systems integrator, management consultancy and application outsourcing firm concentrating on supporting core systems within the Oracle Corporation family of CRM and ERP applications.
• Vice President, US Commercial Sales (2004 – 2008)
• Account Executive, South Central Region (2001 – 2004)
Supported and coached sales executives in identifying, converting, and maximizing pipeline prospects, as well as developing territory and strategies to capitalize on key opportunities and expand market share. Expanded Oracle partner relationships, identifying target prospects, generating demand, and closing business to earn PeopleSoft Partner of the Year and Oracle Titan partner awards.
• Led internal implementation of PeopleSoft Enterprise CRM in 2004 and Siebel OnDemand in 2006 increasing user adoption by 25% to enhance processes and productivity.
o Major account wins included Lending Tree, Jack Henry & Associates ($4M+), Capella ($3M+).

Regional Sales Manager

(1 year 3 months)

International system integration consultancy serving Fortune 1000 and middle market companies across most industries in both private and government sectors.
• Regional Sales Manager. South Central Region
Collaborated with internal and external resources to develop and manage end-to-end solution development process to increase footprint with existing strategic accounts. Guided, trained, and supported entry-level account managers in capture strategies, solution development, proposal preparation and presentation, pricing, contract negotiations, and account management techniques.
• Cultivated and advanced relationships with major accounts including Verizon, WorldCom, Neiman Marcus and Sprint, as well as local and national key technology partners, including Siebel, PeopleSoft and Vignette.

Vice President

(6 years 1 month)

Software and business process outsourcing firm specializing in human resources and corporate security related solutions, ranked #3 on Dallas Business Journal 1998 list of fastest growing privately held companies.
• Vice President, Corporate Development (1999 - 2000)
• Vice President, Sales and Marketing (1996 - 1999)
• National Account Sales Manager (1994 – 1996)

• Co-authored three-year business plan which culminated in profitable $20M sale of entire business.
• As VP of Sales and Marketing, provided leadership and management oversight for 10 B2B account managers to establish and grow sales pipeline, brand recognition, market share, and overall profitability.
o Achieved 104% increase in revenue during first year and 61% in second year.
o Major wins included capture of $2M+ per year Texas Instruments account, $10M Bank One five-year service agreement.

Police Officer

Dallas Police Department
(3 years 9 months)

Police Officer and Certified Law Enforcement Instructor
Advocated and enforced laws and regulations of municipality, providing protection for life and property of area citizens. Patrolled assigned areas and answered calls to check for and remedy hazardous or potential criminal situations. Took mandated actions to maintain order and keep peace. Enforced vehicle operation and parking laws. Gathered preliminary investigative information and acted as criminal investigator. Assisted in case preparation and testified in court. Prepared and submitted reports. Served as trainer of new personnel.
-Certified instructor in criminal law, officer survival, tactical weapons, and defensive tactics.


  • Strategic Planning
  • Team Building
  • Product Development
  • P & L responsibility
  • Training & Development
  • Business Planning
  • Sales Management
  • Sales Process
  • Sales Effectiveness
  • Account Management
  • Sales Force Development
  • Territory Management
  • Accountability
  • Lead Management
  • Management
  • Negotiation
  • SaaS
  • Cross-functional Team...
  • Employee Training
  • Sales Operations
  • Strategy
  • Lead Generation
  • CRM
  • Business Development
  • B2B
  • Outsourcing
  • Leadership
  • Marketing
  • Enterprise Software
  • Sales
  • Contract Negotiation
  • Executive Management
  • Cloud Computing
  • Solution Selling
  • Selling
  • Strategic Partnerships
  • Start-ups
  • Customer Service
  • Direct Sales
  • Management Consulting
  • New Business Development
  • Marketing Strategy
  • Telecommunications
  • Consulting
  • Team Leadership
  • Training
  • Integration
  • Coaching
  • P&L Management
  • See 35+  See less


Sam Houston State University

BS, Criminal Justice

Activities and Societies: Lambda Alpha Epsilon - National Criminal Justice Society

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