Internet Marketing Expert
San Francisco Bay Area
- Current
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- VP Professional Services at Responsys
- President at DragonVista, LLC
- Board Member at VerticalResponse
- President at Henrich Enterprises, Inc.
- Past
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- Advisory Board Member at Loyalty Lab Inc.
- President at Yesmail / infoUSA
- VP of Client Services at Yesmail
- VP of Business Development at Netcentives
- VP of Business Development at Post Communications
- Sr. Director of Operations at Post Communications
- Associate at Internet Capital Group
- Senior Associate at McKinsey & Company
- Member of the Technical Staff at The Aerospace Corporation
- Education
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- University of Newcastle
- University of California, Los Angeles
- University of California, Los Angeles
- Drexel University
- Recommended
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3 people have recommended Ed - Connections
-
500+
connections
- Industry
- Internet
- Websites
Ed Henrich’s Summary
Email Marketing Expert.
Only two Email Service Providers were named as Finalists in the ClickZ 2007 Marketing Excellence Awards: Responsys and Vertical Response. I work for both and I'm proud to be part of two great teams.
Listed in B2B Magazine's Who's Who
http://www.btobonline.com/apps/pbcs.dll/article?AID=/20080714/FREE/132549290/1195/whoswho
Also founder of DragonVista, LLC a provider of website competitive intelligence.
• Startup Executive.
• Turn-around CEO.
• Entrepreneurial company builder with proven ability to assemble teams, create strategies and deliver results.
• Deep expertise in client development, technology and sales.
• Experience in both start-up and corporate business environments.
Ed Henrich’s Specialties:
• Emarketing
• Email Marketing
• Web Analytics
Ed Henrich’s Experience
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VP Professional Services
Responsys
(Privately Held; Computer Software industry)
April 2007 — Present (2 years 4 months)
Company grew 40% in 2008, and my services team grew over 40% in the last 6 months of 2008.
Recently ranked the #1 provider in the email marketing service provider (ESP) industry by both Forrester and Jupiter. Responsys is leading the email revolution with dynamic, fully automated and integrated one-to-one marketing programs.
Manage services team for the leading email marketing SaaS provider. Team includes marketing strategists, analytics, creative design, technical consulting, and campaign management. In their report, Jupiter noted that we "significantly grew its services personnel and capabilities" since their last review.
In the last year we have tripled the number of services customers and now serve over half of the installed base.
http://www.responsys.com/ -
President
DragonVista, LLC
(Privately Held; 1-10 employees; Internet industry)
February 2007 — Present (2 years 6 months)
The EASY way to do web based competitive tracking and analysis!
DragonVista collects, analyzes, organizes, and archives thousands of website home pages, many of which change weekly or more often - providing you with a view into the marketing and merchandising strategies of internet businesses Whether you are seeking information about competitors, looking for inspiration from others or monitoring the effectiveness of your own programs, DragonVista unveils a wealth of intelligence.
www.DragonVista.com
Free Content at blog: www.ThisWeekInEtail.com -
Board Member
VerticalResponse
(Privately Held; Internet industry)
July 2006 — Present (3 years 1 month)
VerticalResponse enables small businesses to create and manage professional-looking email marketing campaigns. The company has distinguished itself as the #1 downloaded application on Salesforce.com’s AppExchange, and was chosen as “Dreamforce Best-in-Show” 2007. Other awards include:
- 2007 San Francisco Business Times’ list of Best Places to Work in the Bay Area - ranked #4.
- Deloitte's 2007 Technology Fast 500 - ranked #254
- #21 on Deloitte's Fast 50 in the Silicon Valley
- SF Biz Times Fastest Growing Company - ranked #22
- 2008 Internet.com Small Business Computing Award - #1 Online Marketing Application (beat Google AdWords)
http://www.verticalresponse.com/
Competes with Constant Contact, NASDAQ: CTCT. -
President
Henrich Enterprises, Inc.
(Internet industry)
September 2005 — Present (3 years 11 months)
• Integrated email marketing and web analytics to create emails targeted on customer behavior.
• Landing page optimization.
• Improved shopping cart and checkout processes to dramatically increase revenue.
• Restructured affiliate marketing program to improve revenue and profitability.
• Clients include Nine West, Texas Instruments, Expedia, Hotwire, Orbitz and a large Bay Area bank.
Development & Launch of Website Competitive Analysis Product
(Spun off as DragonVista, LLC).
Design of New Product for IP Based Firmagrapic Targeting
• Data compilation product which translates IP address of website visitor into b-to-b attributes including company name, SIC codes, company size and other firm characteristics. Sample application: target Google AdWords based on firm size so QuickBooks targets small businesses and Oracle large ones. -
Advisory Board Member
Loyalty Lab Inc.
(Privately Held; Internet industry)
April 2006 — March 2007 (1 year)
http://loyaltylab.com/
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President
Yesmail / infoUSA
(Public Company; 51-200 employees; IUSA; Internet industry)
March 2003 — September 2005 (2 years 7 months)
Grew email marketing SaaS company from $7 million to $20 million in two years through three acquisitions and organic growth. Profitable every month since becoming President, prior companies had lost money prior to my leadership. Landed million dollar customers Macy’s, eBay/PayPal, Kodak and retained 94% of customer base two years after acquisition by infoUSA. Created single corporate culture and brand.
Started at five person Post Communications and grew with company through three acquisitions.
http://www.yesmail.com/ -
VP of Client Services
Yesmail
(Public Company; 51-200 employees; Internet industry)
2001 — 2003 (2 years)
• Improved gross margins on services business from 2% loss to 40% profit.
• Eliminated unprofitable service offerings, and increased product quality on core campaign management offerings.
• Managed strategic direction for email marketing programs at Fortune 500 clients including: Hewlett-Packard, Countrywide Financial, Nine West, Hotwire and Avon.
• Achieved high customer satisfaction. Customers rated Yesmail’s service a 4.3 out of 5 in a survey conducted by KPMG.
Acquired by infoUSA. -
VP of Business Development
Netcentives
(Public Company; Internet industry)
2000 — 2001 (1 year)
Acquired by Yesmail.
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VP of Business Development
Post Communications
(Internet industry)
1999 — 2000 (1 year)
• Sold Post Communications to Netcentives for $380 million.
• Hired and managed initial sales team while recruiting a VP of Sales. Personally responsible for closing ten deals in four months, generating $2.5 million in annual billings.
• Led cross-functional team during data deletion disaster while being acquired by Netcentives. Coordinated engineering, data center and client services personnel to keep clients and acquirer informed and keep team calm under pressure.
Acquired by Netcentives. -
Sr. Director of Operations
Post Communications
(Privately Held; 1-10 employees; Internet industry)
1997 — 1999 (2 years)
• Designed and built Internet data center. Worked with CTO to plan capacity and other requirements. Responsible for management of all mission-critical systems availability, security and performance. Hired entire data center team.
• Performed security audit with Price Waterhouse and managed fix of all deficiencies. -
Associate
Internet Capital Group
(Public Company; 1-10 employees; ICGE; Internet industry)
1996 — 1997 (1 year)
Identified areas for targeted investing for newly formed venture capital fund. Analyzed industry trends, created and responded to significant deal flow. Led investment in Internet direct marketing firm, MatchLogic acquired by Excite in January 1998 for $89 million, a 9x return on investment.
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Senior Associate
McKinsey & Company
(Privately Held; Management Consulting industry)
1994 — 1996 (2 years)
Led consultant/client teams solving complex business problems for senior management. Client engagements included market research, competitor analysis, strategic planning and M&A.
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Member of the Technical Staff
The Aerospace Corporation
(Non-Profit; Defense & Space industry)
1992 — 1994 (2 years)
Responsible for mathematical modeling and development of computer simulations of satellites and launch vehicles. Created a new method for controlling noise and vibration in rockets. (This research was featured in company annual report.)
Ed Henrich’s Education
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University of Newcastle
Fulbright Scholar , 1991 — 1992
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University of California, Los Angeles
Ph.D. , Mechanical Engineering , 1989 — 1991
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University of California, Los Angeles
M.S. , Aerospace Engineering , 1987 — 1989
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Drexel University
B.S. , Mechanical Engineering , 1982 — 1987
Additional Information
Ed Henrich’s Websites:
Ed Henrich’s Interests:
I've run one marathon in my life. Someday, maybe another one.
Ed Henrich’s Groups:
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McKinsey & Company Alumni (Unofficial McKinsey Group) -
IEM 2.0 - Intelligent Email Marketing (+1000 members) -
Email Marketing Roundtable -
eMarketing Association Network -
Chief Marketing Officer (CMO) Network -
McKinsey&Co Alumni (Unofficial McKinsey Group) -
Shop.org Members
Ed Henrich’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
