Ed Gyurko

Current

Senior Manager, Analyst and Influencer Relations, Europe at Tech Mahindra

Past

AR freelancer at AR Freelancer, London
Analyst Relations Manager at LEWIS PR
Senior Consultant Analyst Relations at Hill & Knowlton

Account Executive at Edelman Public Relations

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Education

Hofstra University

Recommended

10 people have recommended Ed

Connections

500+ connections

Industry

Information Technology and Services

Ed Gyurko’s Summary

- Over 12 years experience in industry analyst relations for ICT companies

- Expert at delivering AR that supports global and regional sales enablement and enhances marketing activity

- In depth understanding of outsourcing, telecom, IT products and solutions

- Sourcing relations management

- Published 'Managing the Gartner MQ', the first external whitepaper factchecked and approved by Gartner

Ed Gyurko’s Specialties:

- Multi-regional experience: Europe, Americas and APAC

- Social media AR

- Green AR

Ed Gyurko’s Experience

Senior Manager, Analyst and Influencer Relations, Europe

Tech Mahindra

(Public Company; Telecommunications industry)

March 2009 — Present (9 months)

• Provide sales enablement for Tech Mahindra’s European operations, focusing on the development of sales referrals and getting Tech Mahindra included in outsourcing deals

• Obtain competitive information from analysts to identify customers and to refine sales activity

• Deliver ongoing AR and influencer relations campaigns for four European regional leads: UK, Nordics, DACH and CEE, and Southern Europe; and conduct ongoing European campaigns for six global business units: OSS/BSS, BPO, infrastructure, devices and testing, IMS and VAS

• Manage Tech Mahindra’s global AR team’s online presence

• Liaise with analyst and sourcing firms’ leadership; ongoing research to understand their offerings; contract negotiation
AR freelancer

AR Freelancer, London

(Information Technology and Services industry)

January 2009 — February 2009 (2 months)

Wrote a whitepaper for the Institute for Industry Analyst Relations (IIAR): ‘Managing the Gartner Magic Quadrant: a tool for analyst relations managers’. this paper discusses and gives recommendations on the key stages of the Magic Quadrant and how to ensure vendors are prepared when the process begins; how to build internal support and manage expectations with stakeholders; building the relationship with the relevant Gartner analyst; and providing customer references.
Analyst Relations Manager

LEWIS PR

(Privately Held; 51-200 employees; Public Relations and Communications industry)

October 2006 — November 2008 (2 years 2 months)

As LEWIS PR's analyst relations manager, I provide analyst relations services that helps companies enhance their global sales and marketing efforts, including:
- counsel on messaging and positioning
- analyst targeting and prioritisation
- message development and testing
- presentation development
- briefing arrangement
- briefing analysis
- analyst relations programme measurement
- AR 2.0: using social media to build analyst relationships

Furthermore, I plan and implement integrated analyst relations programs for publicly-traded, small- and mid-cap, and early-stage clients geographically located throughout the world.
Senior Consultant Analyst Relations

Hill & Knowlton

(Public Company; Public Relations and Communications industry)

2005 — 2006 (1 year )
Account Executive

Edelman Public Relations

(Public Relations and Communications industry)

1995 — 1996 (1 year )