Internet Marketing Consultant (SEO, PPC, Email, Website Monetization Expert, Web-design)
Greater New York City Area
- Current
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- Internet Marketing Consultant at InternetMarketingSmarts.com (Self-employed)
- Recommended
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4 people have recommended Eddy - Connections
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34
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- Industry
- Internet
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Eddy Salomon (Theodore)’s Summary
Search Engine Optimization [SEO] expert with over 5 years of successful experience with interpreting the algorithms of Search Engines/Directories with extremely high rates of placement for specific targeted keyword phrases.
Evaluated WorkAtHomeCareers.com existing site's content, layout, server infrastructure; Conducted keyword Market Research on targeted audiences searching habits. Created competitive analysis reports to identify patterns and gaps. Then used ethical/white-hat Search Engine Optimization techniques to produce Top 10 rankings for numerous competitive work at home keywords.
Developed and trained New York Life's Corporate Internet Department on numerous SEO "Best Practices" policies which were implemented company-wide:
- HTML Coding Guidelines
- Content Copy-writing Guides
- Article Marketing
- Keyword Research
- Meta Tag Guidelines
This lead to an average decrease of 38% in cost per lead (Branding & Women’s Recruiting Campaign) and a 37% increase in click thru rates (Branding & Whole Life Campaign). In addition this saved the company as a whole tens of thousands of dollars in 3rd party vendor fees.
Evaluated FightInsight.com existing site's content and layout. Conducted keyword Market Research on targeted markets searching habits. Created a targeted list of long tail keywords to use for content development. Applied ethical/white-hat Search Engine Optimization techniques to produce Top 10 rankings for numerous competitive boxing keywords.
Reviewed BlackBridalGuide.com on-page factors against common SEO practices. Identified weaknesses in navigation layout and content that was hindering the client's ranking. Performed some competitive analysis and identified keywords that could be dominated with some on-page changes in terms of content:
- Title tag
- Meta Description
- Anchor Text
After applying the suggested changes, the site easily ranked top 10 for various African American bridal terms in Google, Yahoo and MSN.
