Hong Kong
- Current
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- Managing Director at Frontiers Digital Asia Limited
- Recommended
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2 people have recommended Eddie - Connections
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- Industry
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Eddie Choi’s Summary
Eddie is a pioneer practitioner of B2B digital marketing in Hong Kong and is often invited to marketing conferences and private marketing workshops to give speeches and lectures.
Eddie founded Tradedot Solution Company Limited in 2004. The company specialized in lead generation strategy and business coaching on B2B marketing for clients including Fortune 500 companies and international trade show organizers. Tradedot Solution Company Limited was later merged with a trade show company and Eddie was appointed as the Chief Executive. During his tenure in the company, Eddie constantly brought innovation to event business by introducing the first mobile barcode and proximity marketing to enhance user experience.
Prior to that, Eddie had been the Head of business for 2456.com. Launched in 2000, 2456.com was one of the first Internet vertical portals in China to offer performance-based advertising and has become a renowned vertical B2B portal in the region.
Eddie is the author of the Tradedot blog, an influential marketing weblog ranked by the Biglist top 400 best blogs on the net.
Eddie Choi’s Specialties:
B2B Digital Marketing. Business Startup.
