Ed Cantu

Current

• VP Strategic Planning at LatinWorks Marketing

Past

• Sr. Partner at Ogilvy - Chicago
• VP Account Planner at Leo Burnett - Chicago
• Account Planning Supervisor at Sosa, Bromley, Aguilar & Assoc.

Education

• The University of Texas at Austin
• The University of Texas-Pan American
• Texas Christian University

Recommended

5 people have recommended Ed

Connections

301 connections

Industry

Marketing and Advertising

Websites

• My Blog
• My Company

Ed Cantu’s Summary

FUSING ART, SCIENCE AND PASSION

Building upon a solid foundation of quantitative and qualitative research, an educational focus on public policy and business development, a unique expertise in multicultural marketing, training in consumer segmentation and insights mining, combined with a life-long passion for understanding and manipulating human behavior, I have acquired more than 15 years of strategic leadership in advertising and marketing.

I have a track record of strategic leadership with blue chip clients such as Anheuser-Busch, ConAgra Foods, Domino’s Pizza, ESPN DEPORTES, H-E-B, Pillsbury, Sears (Craftsman, Diehard), Sprint and Western Union working on behalf of high profile ad agencies in both in the General and Hispanic market. A creative catalyst and consumer detective, I am a strong team leader and mentor that plays well with others. I strive to facilitate the development of breakthrough creative and marketing ideas, balancing business objectives, artistic expression and consumer reality. I welcome new challenges, work best under pressure and find ways to make things happen. And, along the way, I have a lot of fun!

To learn more, check out my blog: www.PochoYProud.blogspot.com.

Ed Cantu’s Specialties:

General Market and Hispanic Advertising
Ethnic/Multicultural Marketing
Marketing Research and Strategy
Public Speaking/Presenting

Additional Information

Ed Cantu’s Websites:

• My Blog
• My Company

Ed Cantu’s Groups:

•    The LBJ School Network
•    CPG Branding and Marketing Forum
•    Hispanic Marketing
•    Hispanic Alliance for Career Enhancement (HACE)
•    The Latino/a Forum
•    Latino Professional Organization
•    University of Texas-Pan American Alumni Association
•    Multicultural Marketing Experts
•    Hispanic Research Inc.