Ed Alexander

Current

Marketing, Sales and Demand Generation at Cura - Governance, Risk, Compliance & Performance Management solutions

Past

Director, Sales & Marketing at Piehead Productions
Business Development Lead at Nexaweb Technologies, Inc.
Team Manager, Inside Sales at BAO (By Appointment Only)

Founder and Managing Consultant at Tactivate LLC (formerly KJ Harding & Co.)
VP Business Development at K.J. Harding & Company (http//www.kjhco.com)
Director, Sales and Client Relations; Interim General Manager at EagleView.com
Senior Personnel Officer at East Boston Savings Bank (http://www.ebsb.com)
Director, Human Resources at New England Pathology Services

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Education

Babson College
Berklee College

Recommended

5 people have recommended Ed

Connections

268 connections

Industry

Computer Software

Ed Alexander’s Summary

Marketing & Sales 2.0. Record of setting, meeting and beating strategic goals. Experienced at building companies and teams, leading global strategy for sales, demand management, marketing automation, branding, channel and partner programs, client relations and community building.

Ed Alexander’s Specialties:

strategic marketing, corporate management, brand building, team building, country/territory development, campaign management, pipeline management, social media, SEO/SEM, community building, agency & resource management, forecasting, web analytics, marketing automation, consulting, training, speaking and writing,

Ed Alexander’s Experience

Marketing, Sales and Demand Generation

Cura - Governance, Risk, Compliance & Performance Management solutions

(Privately Held; Computer Software industry)

July 2008 — Present (1 year 6 months)

Supporting North American and global marketing & sales for this analyst acclaimed, thought leading provider of integrated Governance, Risk and Compliance management solutions.
Director, Sales & Marketing

Piehead Productions

(Marketing and Advertising industry)

July 2007 — July 2008 (1 year 1 month)

Leading Digital Seacoast provider of W3C standards based User Experience (UX) solutions for web, print, event, product UI (SaaS), social media, multimedia.

Developed team and partner ecosystem for sales and distribution, customer development, strategic marketing and integrated solutions. Initiated high profile client accounts.

Lines of business:
- Brand Development
- Marketing Communications Strategies and Platforms
- Internet & Intranet services (design, develop, host, maintain)
- Web analytics
- Sales tools and collateral
- Direct Marketing
- Creative services

Industries served: biotech, computer products, construction, consumer goods, digital signage, energy, entertainment, event services, finance, gaming, government, health care, higher ed, IT services, leisure & travel, life sciences, new media, pharmaceutical, private equity, publishing, real estate, ecommerce, software, sports, telecommunications, Web 2.0.
Business Development Lead

Nexaweb Technologies, Inc.

(Privately Held; Computer Software industry)

June 2005 — August 2007 (2 years 3 months)

Enterprise Web 2.0 platform for modernizing legacy apps.
Hired to build Inside Sales group. Led lead generation programs, campaign management, account planning, workflow management, marketing programs and training.

- Year 1: Initiated several top revenue commercial accounts.
- Year 2: Built $5M Public Sector / Government pipeline.
- Repeatedly earned top bonus for meeting & beating KPIs.
Team Manager, Inside Sales

BAO (By Appointment Only)

(Outsourcing/Offshoring industry)

June 2004 — June 2005 (1 year 1 month)

High end executive appointment service for tech companies.
Promoted in first year to stabilize underperforming team.
- Outpaced other teams in under 90 days based on corporate success metrics.
- Surpassed account renewal goals for 50-client portfolio.
- Consistently ranked / compensated at or near top of all teams based on Key Performance Indicators.
- Written management and client kudos for improving revenue results through a combination of management, team building and client relations.
- Selected to turn around several "problem" accounts.
Founder and Managing Consultant

Tactivate LLC (formerly KJ Harding & Co.)

(Privately Held; 1-10 employees; Management Consulting industry)

May 2001 — June 2004 (3 years 2 months)

Outsourced leadership roles in direct and interactive sales, marketing, business development and project management, using both proprietary and commercially available methodologies.

Focus areas:
· Executive Sales - C-level account development
· New Product Intro - pre-beta through upgrade acceptance
· Channel Building - Turning affinity markets into pipelines
· Trade Show management - pre-marketing, show management, follow-up and measuring ROI
· Client Relations - penetrating portfolio customers and improving retention
· Business Development - Identifying new markets, focusing client efforts, and securing financing.
· Management/Career Coaching

Industries served: wireless, internetworking, web integration, publishing, ad/new media, financial services, health care, electronics, staffing technology, HR technology, outplacement.
VP Business Development

K.J. Harding & Company (http//www.kjhco.com)

(Privately Held; 1-10 employees; Management Consulting industry)

August 1998 — May 2001 (2 years 10 months)

Led national and international client acquisition and project delivery activities for wireless, web, media, telecomunications, internetworking, software, electronics and manufacturing clients. Successful revenue generation engagements include executive sales, lead generation & management, trade show management, new product introductions, customer surveys, new territory development.
Director, Sales and Client Relations; Interim General Manager

EagleView.com

(Privately Held; 11-50 employees; Staffing and Recruiting industry)

August 1994 — August 1998 (4 years 1 month)

Led national corporate and consumer sales of this innovative startup multimedia search engine and proprietary database. Managed marketing, sales, onsite/offsite tech support and call center. Generated 80% of all revenue from pre-beta through 2 releases.
Senior Personnel Officer

East Boston Savings Bank (http://www.ebsb.com)

(Privately Held; 51-200 employees; Banking industry)

August 1986 — September 1993 (7 years 2 months)

Helped regain market share and attain superior client and regulatory ratings
* Managed multimillion dollar budgets with variances <2% as company expanded from 3 to 8 locations.
* Instituted practices that grew cultural diversity fivefold to embrace a changing customer base.
* Increased employee retention to over 90% from 60%.
* Grew employee satisfaction 36% over national norms (validated by indepent surveys).
* Improved executive and employee decision support by introducing and evolving information services to manage full employee lifecycle (staffing, inservice, postemployment, retirement).
Director, Human Resources

New England Pathology Services

(Privately Held; 51-200 employees; Hospital & Health Care industry)

December 1981 — May 1985 (3 years 6 months)

Built the HR function from the ground up for this innovative startup medical reference laboratory and infomediary service, which was later sold to SmithKline.

Ed Alexander’s Education

Babson College

Diploma , Finance, Economics, Management , 1989 — 1990

Activities and Societies:

Collaborative faculty from Wharton, Villanova, Babson and others; sponsored by Massachusetts Bankers Association.

Graduated with Honors. (top 10% of class).
Elected to lead capstone project team.
Led final team project presentation to plenary faculty/student evaluators.
Berklee College

Bachelor , Education , July 1975 — May 1980

Activities and Societies:

Graduated cum Laude