Frank Baxter

Current

• Consultant at Ecommerce & SEO (Self-employed)
• Owner at Piano World

Past

• Internet Marketing Manager at BLR
• Internet/SEO/Ecommerce Development at The McGraw Hill Companies
• Project Manager – eCommerce, Education Product and Marketing Technologies at McGraw-Hill Companies

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Recommended

3 people have recommended Frank

Connections

73 connections

Industry

Internet

Websites

• My Website
• My Company
• My Company

Frank Baxter’s Summary

e-Business Professional with experience developing, implementing, and managing Ecommerce, Corporate, Informational, Education, B2C, and B2B solutions and marketing strategies to promote businesses, services, and products via the Internet. Consistent record of achievement increasing sales and market share by identifying and capitalizing on new markets, leveraging opportunities in existing markets, and increasing market share through successful search engine optimization and marketing.
Proven successes developing, managing, and marketing Ecommerce/e-Business solutions.

Interested in permanent or long term contract in any (or any combination) of the following:
Ecommerce (development and/or business management)
SEO
SEM
Web Development
Internet Marketing

Frank Baxter’s Specialties:

* Search Engine Optimization SEO
* Search Engine Marketing SEM
* Lead Generation
* Conversion Tactics (visitors to leads and/or sales)
* Developing Internet marketing strategies
* Web Development
* Developing and monitoring key metrics and key performance indicators.
* Pay Per Click programs PPC
* Marketing subscription products
* Ecommerce B2B B2C
* Affiliate Marketing
* Building email lists
* Email campaigns

Frank Baxter’s Experience

• Consultant

  Ecommerce & SEO (Self-employed)

  (Self-Employed; Myself Only; Internet industry)

  January 2001 — Present (8 years 7 months)

  Ecommerce development - project management, business strategies, analytics
  Search Engine Optimization (SEO) consulting.
  Internet Marketing - developing strategies, analysis, business development
  Web development - helping companies develop a successful web presence, from concept through development, to business management.

• Owner

  Piano World

  (Internet industry)

  1995 — Present (14 years)

  Founder, Owner & Host of PianoWorld.com, the world's most popular piano web site.
  Piano World is home to the world famous Piano Forums.

• Internet Marketing Manager

  BLR

  (Public Company; 201-500 employees; Internet industry)

  May 2005 — June 2006 (1 year 2 months)

  Search Engine Optimization (SEO), Search Engine Marketing (SEM), Internet Marketing, Ecommerce, web site traffic growth, revenue growth.

• Internet/SEO/Ecommerce Development

  The McGraw Hill Companies

  (Public Company; 10,001 or more employees; Publishing industry)

  1998 — 2005 (7 years)

• Project Manager – eCommerce, Education Product and Marketing Technologies

  McGraw-Hill Companies

  (Public Company; 10,001 or more employees; Internet industry)

  1998 — 2005 (7 years)

  * Developed McGraw-Hill Education Ecommerce portal to provide one-stop shopping for the full spectrum of products aimed at a diverse consumer population
  * Grew revenues from $20,000 to $250,000 annually by developing a promotional strategy for a new Ecommerce web site for the K-6 business division
  * Redesigned McGraw-Hill Learning Store and developed marketing strategies resulting in 10 times increase in revenues
  * Trained marketing and technical personnel on use of administrative tools for new shopping cart platform that enabled sales and marketing to independently create online promotions
  * Quadrupled web site traffic for five business units by developing a strategy to promote sites through search engines.

Additional Information

Frank Baxter’s Websites:

• My Website
• My Company
• My Company

Frank Baxter’s Interests:

Internet Marketing, SEO, SEM, Web Development, piano

Frank Baxter’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• expertise requests
• getting back in touch