
Relationship Marketing Manager at SEUR
Madrid Area, Spain

Relationship Marketing Manager at SEUR
Madrid Area, Spain
Actually I´m Relationship Marketing Manager of SEUR, the spanish leading express delivery and logistics company with with a turnover in 2006 of 619 million euros.
Among last 6 years, I have developed my career in relationship marketing agencies, managing incentive, loyalty and motivation programs, for international companies like TOYOTA, General Electric, BP, Nestle, DIAGEO,...
For me marketing is RELATIONAL.
I'm fluent in Spanish & English
In September 2007, i had my first book published: "RELATIONSHIP MARKETING: How to create succesful incentive & loyalty campaigns". Editor: NETBIBLO. ISBN: 9788497451840. You can find it at Amazon.com
I'm open to add interesting contacts to my LinkedIn network. Email me at: eburgosgarcia@gmail.com
Open to study abroad positions.
relationship marketing, incentives, marketing strategy, motivation, direct marketing, email marketing, loyalty, rewards selection, powerpoint presentations, logistics, web 2.0,
(Privately Held; 5001-10,000 employees; Package/Freight Delivery industry)
February 2007 — Present (1 year 4 months)
- Launch & Management of Customer Loyalty Program (www.seur-entrega.com)
- Nationwide Sales Incentive Programs Management
- Local relationship marketing coordination
- Call Center Incentive Programs
- Direct/Email Marketing developments for new product implementations
(Privately Held; 51-200 employees; Marketing and Advertising industry)
December 2004 — December 2006 (2 years 1 month)
- Commercial Managing. (10 people team, design studio, task force, backoffice)
- Marketing plan & budget (direct mk, email mk, events)
- Strategic Management of projects. (channel incentive programs, rewards catalogues, incentive travel)
- Development & Management of multibrand voucher in Spain
- Managing the key accounts.
- Incentive travel supervisor
Customers: DIAGEO, NESTLE, MICROSOFT, KODAK, GENERAL ELECTRIC, GALP GLAXOSMITHKLINE, BANCO CETELEM, CANON, BBVA Finanzia KIMBERLY-CLARK, TNS, CLARINS, LG ELECTRONICS, VODAFONE, TOYOTA, SIEMENS, AMENA, MAPFRE, SANOFI-AVENTIS, BP, YVES ROCHER, MOVISTAR, SCHWEPPES, PEPSI, LU BISCUITS, AUSONIA,.…
(Privately Held; 11-50 employees; Marketing and Advertising industry)
August 2002 — December 2004 (2 years 5 months)
Managing incentive/loyalty projects.
Commercial Managing.
Purchasing Manager.
Customers:
GE Capital Bank, ALTADIS, FUJITSU-SIEMENS, HP invent, BP, TOSHIBA
(Privately Held; 11-50 employees; Farming industry)
November 2001 — August 2002 (10 months)
Sales Manager for key accounts in Civil & Public Sector
(Privately Held; 1-10 employees; Management Consulting industry)
October 1998 — October 2001 (3 years 1 month)
Commercial & marketing developments for selling aeronautics simulation software.
Customers: AENA, IBERIA Tecnología, RENFE Transporte Combinado, RENFE Cercanías, CORREOS, INECO, SENER, INITEC, Airports de Dusseldorf, Barajas y Barcelona, NCR
MASTER on Marketing Management, Marketing, 2001 — 2002
1997 — 2002
Bachelor on Marketing & Sales Management, Marketing, Sales, 1997 — 2001
Graduate Course on digital marketing & ecommerce, digital marketing, ecommerce, email marketing, 2000 — 2000