Enrique Burgos

Current

• Director of Relationship Marketing at UNIDAD EDITORIAL

Past

• Relationship Marketing Manager at SEUR
• Commercial Manager ACCENTIV at ACCOR
• Marketing Manager at Incentive Management Solutions

• Sales Manager at SAN JUAN CULTIVOS
• Marketing Consultant at MODELCO & DEVELCO

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2 more...

Education

• ESIC: Business & Marketing School
• ESIC: Business & Marketing School
• ICEMD

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Recommended

14 people have recommended Enrique

Connections

500+ connections

Industry

Publishing

Websites

• My Blog
• Facebook Page
• Twitter

Enrique Burgos’s Summary

Actually I´m Director of Relationship Marketing at UNIDAD EDITORIAL, publisher of leading spanish newspapers like El Mundo, Marca & Expansion.

Among last 10 years, I have developed my career in relationship marketing agencies, managing incentive, loyalty and motivation programs, for international companies like TOYOTA, General Electric, BP, Nestle, DIAGEO and in SEUR (leading spanish express delivery company) as Relationship Marketing Manager .

For me marketing is RELATIONAL.

Academic collaborator of Marketing Management Department of ESADE
Academic professor of CARE Business School (Malaga- Spain)
Academic collaborator of IMADE and ICEMD.

I'm also speaker and lecturer in marketing events

I'm fluent in Spanish & English

In September 2007, i had my first book published: "RELATIONSHIP MARKETING: How to create succesful incentive & loyalty campaigns". Editor: NETBIBLO. ISBN: 9788497451840. You can find it at Amazon.com

On March 2009 I published my second book, a collaborative project within 17 other spanish marketers. The book is about the new marketing 2.0 and it's title is: "Del 1.0 al 2.0: Claves para entender el nuevo marketing" (www.clavesdelnuevomarketing.com)

On June 2009 I published my third book, on Social Media Marketing, title "Iniciate en el Marketing 2.0" in partnership with ESADE professor, Marc Cortes. (http://www.marketingdospuntocero.com)

I'm open to add interesting contacts to my LinkedIn network.

Enrique Burgos’s Specialties:

relationship marketing, incentives, marketing strategy, motivation, direct marketing, email marketing, loyalty, rewards selection, logistics, web 2.0, speaker, fidelizacion, incentivos, marketing relacional, social media, social media marketing, media, twitter, marketing, social media plan, speaker, lecturer, conferenciante, ponente, medios comunicacion, media

Enrique Burgos’s Experience

• Director of Relationship Marketing

  UNIDAD EDITORIAL

  (Publishing industry)

  June 2009 — Present (6 months)

  - Database Development & Management
  - Development of customer acquisition & loyalty plans
  - Income generation through new developments and strategies

• Relationship Marketing Manager

  SEUR

  (Privately Held; Transportation/Trucking/Railroad industry)

  February 2007 — June 2009 (2 years 5 months)

  - Launch & Management of Customer Loyalty Program (www.seur-entrega.com)
  - Online Marketing Management
  - Nationwide Sales Incentive Programs Management
  - Local relationship marketing coordination

• Commercial Manager ACCENTIV

  ACCOR

  (Privately Held; 51-200 employees; Marketing and Advertising industry)

  December 2004 — December 2006 (2 years 1 month)

  - Commercial Managing. (10 people team, design studio, task force, backoffice)
  - Marketing plan & budget (direct mk, email mk, events)
  - Strategic Management of projects. (channel incentive programs, rewards catalogues, incentive travel)
  - Development & Management of multibrand voucher in Spain
  - Managing the key accounts.
  - Incentive travel supervisor
  
  Customers: DIAGEO, NESTLE, MICROSOFT, KODAK, GENERAL ELECTRIC, GALP GLAXOSMITHKLINE, BANCO CETELEM, CANON, BBVA Finanzia KIMBERLY-CLARK, TNS, CLARINS, LG ELECTRONICS, VODAFONE, TOYOTA, SIEMENS, AMENA, MAPFRE, SANOFI-AVENTIS, BP, YVES ROCHER, MOVISTAR, SCHWEPPES, PEPSI, LU BISCUITS, AUSONIA,.…

• Marketing Manager

  Incentive Management Solutions

  (Privately Held; 11-50 employees; Marketing and Advertising industry)

  August 2002 — December 2004 (2 years 5 months)

  Managing incentive/loyalty projects.
  Commercial Managing.
  Purchasing Manager.
  
  Customers:
  GE Capital Bank, ALTADIS, FUJITSU-SIEMENS, HP invent, BP, TOSHIBA

• Sales Manager

  SAN JUAN CULTIVOS

  (Privately Held; 11-50 employees; Farming industry)

  November 2001 — August 2002 (10 months)

  Sales Manager for key accounts in Civil & Public Sector

• Marketing Consultant

  MODELCO & DEVELCO

  (Privately Held; 1-10 employees; Management Consulting industry)

  October 1998 — October 2001 (3 years 1 month)

  Commercial & marketing developments for selling aeronautics simulation software.
  
  Customers: AENA, IBERIA Tecnología, RENFE Transporte Combinado, RENFE Cercanías, CORREOS, INECO, SENER, INITEC, Airports de Dusseldorf, Barajas y Barcelona, NCR

Enrique Burgos’s Education

• ESIC: Business & Marketing School

  MASTER on Marketing Management , Marketing , 2001 — 2002

• ESIC: Business & Marketing School

  Bachelor on Marketing & Sales Management , Marketing, Sales , 1997 — 2001

• ICEMD

  Graduate Course on digital marketing & ecommerce , digital marketing, ecommerce, email marketing , 2000 — 2000

Additional Information

Enrique Burgos’s Websites:

• My Blog
• Facebook Page
• Twitter

Enrique Burgos’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch