MS Dynamics CRM Practice Leader at Logica France
Paris Area, France
- Current
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- Senior Consultant - CRM & Project Leader at Logica
- Past
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- CRM Consultant at COHERIS
- CRM Consultant at Chamber of Commerce of Rennes
- Project & Sales Manager at Relais du Bois Saint Georges
- Marketing Research Manager at CNED
- Education
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- Ecole supérieure de Commerce de Rennes
- ESCEM - Groupe Ecole Supérieure de Commerce et de Management Tours - Poitiers
- Connections
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108
connections
- Industry
- Computer Software
- Websites
Eric Blanche’s Summary
CRM projects can have dramatic impacts on these business elements : IT and change, processes and BI, marketing and sales.
The technical and functional diversity of this job excites me because I see many different sectors and jobs while staying in touch with the marketing and new technologies.
In September 2007, I arrived at LogicaCMG, which allows me to expand my knowledge of CRM solutions and to provide assistance to project managers. This new experience is a follow-up to nearly 4 years of consulting / project management for the publisher Coheris. I had acquired on the ground technical skills needed to manage a CRM project from the beginning to the end.
The topic of my Master's thesis in CRM was "how to improve relationships with mature customers while offering services". Since summer 2007, I publish notes on my blog about CRM dedicated to the Mature Market.
Eric Blanche’s Experience
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Senior Consultant - CRM & Project Leader
Logica
(Public Company; 10,001 or more employees; LOG; Information Technology and Services industry)
September 2007 — Present (2 years 3 months)
- Project Leader on CRM projects
- Project Leader on Offshore projects (with Logica Bangalore, India)
- Business Team Leader on MS Dynamics CRM (since May 2008) -
CRM Consultant
COHERIS
(Privately Held; 201-500 employees; Computer Software industry)
October 2003 — September 2007 (4 years )
Coheris publishes CRM software for Windows and Web environment (Java, J2EE) as well as a powerful BI tool. I was mainly responsible as a Consultant or a Project Manager for :
• writing functional and technical specifications
• setting up and customizing the application
• full integration with the legacy system
• administrator and user training
Sectors I best know are the following :
• banking / insurance
• civil services -
CRM Consultant
Chamber of Commerce of Rennes
(Public Company; 201-500 employees; Government Administration industry)
May 2003 — September 2003 (5 months)
5 months in house training for the Master’s degree.
The Chamber of Commerce had been working on a CRM project for 2 years with Coheris. My objective was to help them to achieve their project :
• updating functional specifications
• setting up the application -
Project & Sales Manager
Relais du Bois Saint Georges
(Privately Held; 11-50 employees; Hospitality industry)
September 1998 — July 2002 (3 years 11 months)
Relais du Bois Saint Georges is a 4-star Hotel, recommended by the Michelin guide, 40 employees.
The objective was to develop the company without an advertising budget. I emphasized the quality of service, references and attention paid to customers complaints and suggestions in order to develop customers loyalty :
• upgrading the sales process with a new website
• creating new services : bistrot de luxe, wine cellar, seminars with partners in the city centre
• updating tariffs : 3 news deals for salespeople, new wine list.
I also participated in the management of this company:
• staff management (recruitment, evaluation )
• at the same time, treasurer of the Tourist Information Office in 2002, member of the “Spirit of Poitou-Charentes” network, member of the Tourism Committee of the Chamber of Commerce -
Marketing Research Manager
CNED
(Public Company; 501-1000 employees; Education Management industry)
January 1996 — September 1998 (2 years 9 months)
CNED is a public company for Distance Learning.
When I arrived, a new team of 5 investigators had just been created and a 90 000 euros budget had just been granted to the Marketing and Sales Department. Step by step, I was responsible for :
• managing and training the new team
• building the way of doing the marketing studies
• using the budget to pay for in-depth studies by marketing companies
Results were :
• the segmentation of the customers
• marketing research evaluating the real impact of the marketing campaigns and the level of the customers satisfaction
• dashboards of the Call Centre
• marketing studies for new training products
Eric Blanche’s Education
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Ecole supérieure de Commerce de Rennes
Mastere , CRM Project Management , 2003 — 2004
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ESCEM - Groupe Ecole Supérieure de Commerce et de Management Tours - Poitiers
Sup de Co , Marketing & Cost control , 1991 — 1994
