Eben Thurston

Tech and New Media Professional

Greater New York City Area

Current
  • Director of Marketing at Celebrations.com
Past
  • Dad at Spending Time With Family
  • Managing Director, Marketing & Business Development at Root Markets Inc.
  • Product Development Manager, Online Audience Development at Time Inc. Interactive
  • Business Development Manager, Online Audience Development at Time Inc. Interactive
  • Web Analytics Associate at Time Inc. Interactive
  • Web Developer at Time Inc.
  • Web Production Developer at Time Inc.
  • Freelance Web Producer at Aquent
  • Tech Support Consultant at Advantage Human Resourcing
  • Sales Assistant at Lehman Brothers
  • Stock Plan Administrator at Morgan Stanley
Education
  • Fordham University - Graduate School of Business Administration
  • University of Vermont
  • New York University
  • United Digital Artists
Connections
322 connections
Industry
Internet
Websites

Eben Thurston’s Summary

Internet business professional with experience in major media and startup environments, an MBA in marketing, and proven skills in strategic partnerships, strategic planning, product development and marketing.

Knowledgeable in all aspects of web/tech business including venture capital, mobile, analytics, search, SEO, e-commerce, advertising (CPM, CPC, CPA), publishing, content syndication, social networking and social media.

Seeking an opportunity to make a valuable, quantifiable, high level strategic and operational contribution to a high potential, expertly managed company in the internet, mobile or emerging technology space.

Eben Thurston’s Specialties:

• Formulating high potential strategies
• Developing effective strategic partnerships
• Negotiating win-win deals
• Driving continuous product improvement
• Identifying market gap opportunities
• Understanding emerging technologies
• Increasing process efficiency
• Utilizing web analytics data
• Making presentations and training


Eben Thurston’s Experience

  • Director of Marketing

    Celebrations.com

    (Online Media industry)

    September 2008Present (1 month)

  • Dad

    Spending Time With Family

    (Internet industry)

    August 2008August 2008 (1 month)

    Going to the beach, pool, park, bike rides and making good dinners. Trying to sneak in a little golf and fishing on the side.

    Mornings spent networking, reading and commenting on industry blogs, long term career planning, and searching for my next opportunity.

  • Managing Director, Marketing & Business Development

    Root Markets Inc.

    (Privately Held; 11-50 employees; Internet industry)

    September 2007July 2008 (11 months)

    Identified highest potential business opportunities, successfully managed strategic partnerships, proactively directed marketing positioning strategy, and advised senior management on day to day technical operations in increasingly difficult credit and real estate market conditions. Created and nurtured key strategic partnerships with publishers. Made recommendations to reduce operating costs by streamlining product line, company focus on core products and discontinuing unsuccessful campaigns and projects.

    Was laid off due to Root's exposure to extreme weakness in the credit and mortgage markets.

  • Product Development Manager, Online Audience Development

    Time Inc. Interactive

    (Public Company; 10,001 or more employees; TWX; Online Media industry)

    February 2007September 2007 (8 months)

    Led projects to enhance technical infrastructure to support search engine optimization, web analytics and syndication efforts. Focused on driving high quality traffic growth to online properties via cross-title initiatives such as content syndication, 3rd party strategic partnerships, web analytics, SEO, and general business development strategy.

  • Business Development Manager, Online Audience Development

    Time Inc. Interactive

    (Public Company; 10,001 or more employees; TWX; Online Media industry)

    July 2006February 2007 (8 months)

    Managed initiatives to drive cross-title traffic growth via strategic partnerships with leading online companies. Responsibilities spanned project management, new product development, web analytics and business development.

  • Web Analytics Associate

    Time Inc. Interactive

    (Public Company; 10,001 or more employees; TWX; Online Media industry)

    January 2006June 2006 (6 months)

    Assisted in early stages of integrating with analytics vendor Omniture and establishing key performance indicators (KPIs) for website performance, in addition to managing junior developers and leading training efforts.

  • Web Developer

    Time Inc.

    (Public Company; 10,001 or more employees; TWX; Publishing industry)

    August 2004December 2005 (1 year 5 months)

    Played a leadership role in transitioning Time Inc from an HTML code standard of traditional "table based" development to web standards, including XHTML and CSS. The transition led to more efficient code, decreased page load times and bandwidth consumption, improved search engine spider access, accessibility and overall user experience.

  • Web Production Developer

    Time Inc.

    (Public Company; 10,001 or more employees; TWX; Publishing industry)

    January 2002August 2004 (2 years 8 months)

    Developed expertise in the fundamentals of direct marketing, including: direct mail, retention, online, email, partnership and the quantitative metrics used to identify and track success.

  • Freelance Web Producer

    Aquent

    (Privately Held; 501-1000 employees; Online Media industry)

    April 2000January 2002 (1 year 10 months)

    Web production projects in the dotcom and media sectors. A long term assignment at Time Inc's magazine subscription e-commerce group led to an on-staff position at in August 2000.

  • Tech Support Consultant

    Advantage Human Resourcing

    (Privately Held; 51-200 employees; Staffing and Recruiting industry)

    July 1999April 2000 (10 months)

    Worked on projects including CRM data migration and intranet application beta testing in commodities trading and asset allocation groups.

  • Sales Assistant

    Lehman Brothers

    (Public Company; 10,001 or more employees; LEH; Investment Banking industry)

    January 1999June 1999 (6 months)

    Sales Assistant to the top performing high-net-worth brokerage team in the NY Private Client Services office.

  • Stock Plan Administrator

    Morgan Stanley

    (Public Company; 5001-10,000 employees; MS; Financial Services industry)

    May 1998January 1999 (9 months)

    Account manager for employee stock options and purchase plans outsourced to MS by client companies.


Eben Thurston’s Education

  • Fordham University - Graduate School of Business Administration

    MBA, Marketing concentration, Product Management focus, 2006

  • University of Vermont

    B.A., Political Science, English, 1998

    Activities and Societies:
    NCAA Division One Men's Basketball
  • New York University

    Continuing Education, XML for Website Development

    Fundamentals of XML and RSS.

  • United Digital Artists

    Certificate in Web Design,

    Training in the fundamentals of Photoshop, Flash, HTML, JavaScript, information architecture and web server technology.


Additional Information

Eben Thurston’s Websites:

Eben Thurston’s Interests:

Business, technology, politics, fishing, basketball, snowboarding, surfing, golf

Eben Thurston’s Groups:

- NY Dotcom Hatchery
- NY Tech Meetup
- nextny.org
- Board President, Gramatan Court Apartments, Bronxville, NY
- Member, Magazine Publishers of America
- Member, USGA
- Member, StripersForever.org conservation group

  •    Web Analytics Association
  •    University of Vermont Alumni
  •    Time Inc.
  •    Fordham Graduate School of Business Alumni
  •    Web & Marketing Analytics Group - IQ Workforce

Eben Thurston’s Honors:

Time Inc. INCITE Award Winner 2002
- Email billing research project


Eben Thurston’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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