Kent Emeson

Current

PR Account Executive at Peer Group Consulting (PGC)

Past

President at Earson Marketing, Inc.
Exhibit & Event Marketing Manager at Harcourt Education Corporation
Alliance Manager at TManage, Inc.

Channel & Distribution Marketing Manager at Network Associaties Inc.
Marketing, Meeting & Logistical Planner at IBM
Assistant Hotel Manager at Westin Mission Hills Resort
Show Services Representative (IBM Contractor) at Encore Productions

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Education

University of Nevada-Las Vegas

Recommended

4 people have recommended Kent

Connections

304 connections

Industry

Public Relations and Communications

Websites

Kent Emeson’s Summary

At Earson Marketing -- Creative Marketing Experts, we provide SEO/SEM innovative programs, high-touch brand/market recognition and lead development programs that move you beyond common logistics and planning. From creative concepts and solutions to development and execution, trade show management – logistics & execution, our team focuses on:

* Integrated SEO/SEM as well as traditional marketing/branding campaign development with objectives, strategy and full execution
* Meeting and Event Planning – Full Turn Key or just a few logistical elements we can handle it all for you
* Product Launches, Customer Hospitality Programs, Executive Functions, Trade Shows & Conferences, Press & Analyst Events, Partner Programs and National Sales Meetings
* Creating a unique experience for your company and target audience
* Airline/Hotel/Transportation/Food & Beverage contract negotiations
* Developing a personality and an atmosphere in which your company can shine and excel
* Ensuring the right blends of communications programs with the event as the nucleus, but enriched by programs that accentuate that experience before, during, and after the event
* Thinking like a salesperson: how to build the customer lifecycle and shorten the sales cycle
* Winning customers for life; and build new business opportunities
* From 1 – 20 trade shows a year full turn key logistics & execution
* Metrics & Measurement

Corporate events really should be called ‘the most important selling opportunity of the year’. Once you gather pre-qualified groups of customers and/or prospects in one place, where they are focused on you and your company, that is when the cultivation of new relationships and grows existing customer bases.

Please contact us to discuss how we can be your catalyst!

Only Together Can We Make a Difference!

Kent Emeson
Earson Marketing Inc.
Creative Marketing Experts
512-514-1529 office
512-659-1168 cell
kent@earsonmarketing.com
www.earsonmarketing.com

Kent Emeson’s Specialties:

Brand Marketing & Strategy • Trade Show Management • Logistics & Execution • Strategic Branding Expertise & Services • Online SEO/SEM Initiatives • Sales Events • Executive Content Development • Integrated Marketing Campaigns • Full Meeting and Event Planning Services • Imcentive Programs and Mgmt •

Kent Emeson’s Experience

PR Account Executive

Peer Group Consulting (PGC)

(Public Relations and Communications industry)

July 2009 — Present (1 month)

Promoting and developing goodwill for individuals, groups, organizations and community programs by writing and selecting favorable publicity materials. Releasing media/press announcements through various communications outlets and groups. I prepare and arrange speeches, displays and presentations for all PGC clients.
President

Earson Marketing, Inc.

(Marketing and Advertising industry)

August 2006 — June 2009 (2 years 11 months)

* Integrated SEO/SEM initiatives, traditional marketing/branding campaign development with objectives, strategy and full execution
* Product Launches, Customer Hospitality Programs, Executive Functions, Trade Shows & Conferences, Press & Analyst Events, Partner Programs and National Sales Meetings
* Full service meeting and event planning services
* Creating a unique experience for your company and target audience
* Ensuring the right blends of communications programs with the event as the nucleus, but enriched by programs that accentuate that experience before, during, and after the event
* Winning customers for life; and build new business opportunities
* From 1 – 20 trade shows a year full turn key logistics & execution
* Fully Integrated Metrics & Measurement
Exhibit & Event Marketing Manager

Harcourt Education Corporation

(Public Company; Publishing industry)

February 2002 — August 2006 (4 years 7 months)

Develop plans with business partner for introduction and long-term sales support of new products into the marketplace and manage all aspects of product launch logistics and execution.
Develop partnership competition analysis and monitor market development needs.
Responsible for relationship management, marketing communications and SEO/SEM programs, project management and marketing strategy development of all products, services, e-commerce, e-services, and communication plans for all alliance partners.
Responsible for all national trade shows/exhibits/conferences that includes planning, budgeting, forecasting, marketing, branding, on site management, product launch plans and all other aspects.
Develop, create and implement product training for sales personnel and customers.
Responsibilities also encompassed broad geographical regions, and/or a diversified customer base. Includes the development of business plan(s), partner management, go-to-market plans and forecasting.
Alliance Manager

TManage, Inc.

(Telecommunications industry)

June 2000 — January 2002 (1 year 8 months)

* Built and managed the alliance program from inception to finalization
* Responsible for relationship management, marketing communications and program, project management and event marketing strategy, services, e-commerce and communication plans.
* Drove engagement and marketing activity with all alliance partners. Engaged the focus on the support of sales and revenue generation activities.
* Assisted in the development of yearly business plans including definition of marketing strategies and tactics to achieve organizational goals.
* Built and maintained all contracts/proposals for strategic plans, drove the creation of tactical items behind the brand marketing campaigns, supporting regional marketing teams handling collateral development, website, all front-end campaign work; owned the content creation, project management responsibilities, and loop communications.
Channel & Distribution Marketing Manager

Network Associaties Inc.

(Public Company; 5001-10,000 employees; NAI; Computer Software industry)

March 1998 — June 2000 (2 years 4 months)

* Created, developed and maintained the NAI partner marketing program. I was responsible for directing the development of the entire company channel marketing programs. These activities included: communications, database management for all brands, contract/proposal generation, collateral materials, strategic planning, developing and implementing distributors, events, e-commerce, e-service offerings, reseller, all PR related efforts and other marketing programs.
* Established and developed growth goals and objectives, formulated policies and programs for marketing and customer communication, planned and directed research, promotion, analysis, product development, distribution channels and database marketing systems.
Marketing, Meeting & Logistical Planner

IBM

(Public Company; 10,001 or more employees; IBM; Computer Software industry)

March 1994 — March 1998 (4 years 1 month)

* Implemented strategic vision, mission, handled all product management aspects as well as the direction and core planning of the companies purpose while at the trade shows, seminars, conferences, etc.
* Negotiated and secured all event contracts for US Software Group, Micro Electronics Group, and PC Hardware including; on/off the trade show floor space, advertising, hotel sleeping rooms, ground transportation, food and beverage, production services, managed hotel blocks, arranged all administrative support for all business shows world wide, including special events, product launches and all customer events.
* Contributed heavily to theme development and execution of all North American trade show and special event projects (OS/2 Warp Launch, NYC 1994, OS/2 Warp Extravaganza, Comdex 1995), i.e., graphics, staging, talent, booth design and layout, merchandise, invitations, promotions, etc.
Assistant Hotel Manager

Westin Mission Hills Resort

(Privately Held; Real Estate industry)

March 1993 — March 1994 (1 year 1 month)
Show Services Representative (IBM Contractor)

Encore Productions

(Privately Held; Events Services industry)

March 1992 — March 1993 (1 year 1 month)

Kent Emeson’s Education

University of Nevada-Las Vegas

BS , Hotel Administration & Marketing , 1988 — 1992

Activities and Societies:

Hotel Association, Sales and Marketing Association, Professional Convention Meeting Planners, Wine & Food Association, Intermural Sports.

Additional Information

Kent Emeson’s Websites:

Kent Emeson’s Interests:

Event Marketing & Strategy � Trade Show Management � Logistics & Execution � Strategic Creative Expertise & Services � Online Initiatives � Sales Events � Executive Content Development � Integrated Marketing Campaigns