
Head of Digital Strategy at Geronimo
London, United Kingdom

Head of Digital Strategy at Geronimo
London, United Kingdom
Creative Strategist, with 15+ years experience of innovation in interactive media and online/digital marketing.
Proven skills in developing and managing multi-disciplined creative/tech teams.
Speaking/Presenting: Marketing with interactive media and emerging technologies.
Creating brand participation situations, mostly online - ideas that fire conversations and content that delivers value - making connections and helping people to buy.
(Privately Held; Marketing and Advertising industry)
July 2008 — Present (1 year 5 months)
Leading online/mobile strategy, creative and content for Central London based marketing agency.
clients incl: SEAT, GSK, DirectLine, ING Direct, Sara Lee
(Public Company; Marketing and Advertising industry)
June 2005 — July 2008 (3 years 2 months)
Digital media brand engagement opportunities making communications work harder for advertisers and relevant to their customers.
clients incl: Daimler-Chrysler, Microsoft XBox 360, Coca-Cola, Orange, COI, Diagio, GSK, Shell.
(Public Company; 201-500 employees; Entertainment industry)
April 2002 — April 2005 (3 years 1 month)
Designed, launched and maintained 2 customer-facing gaming brands, 2 portals, over 50 games, bet direct on ITV, littlewoodsgameon.com and tv.gameon.com.
(Public Company; 501-1000 employees; Broadcast Media industry)
September 2000 — April 2002 (1 year 8 months)
R&D projects: Skybet live (in running betting), Active Mobile (mobile services via tv) and Sky Vegas (fixed odds gaming & betting portal).
(Marketing and Advertising industry)
April 1995 — September 1999 (4 years 6 months)
Internal communications and b2b for Oil and Gas industry, local govt and other business.
(Privately Held; 1-10 employees; Music industry)
May 1992 — September 1996 (4 years 5 months)
Co-founder, A&R, Creative, Artist for hugely influential UK tech-house label.
Eaon Pritchard 'Pricks' EP released in 1996 was a pan-european club hit.
BA Hons , Painting , 1985 — 1988
Digital marketing, interactive media
BIMA 2008 Film and Animation award - Orange 'Unlimited'
NMA effectiveness 2007 finalist - Sprite 3G
D&AD annual 2007 - EA Games 'AV Wars'
D&AD 2006 yellow pencil nomination - Xbox 360 'Easter Egg'
D&AD annual 2006 - Smirnoff 'Love'
NMA effectiveness 2006 gold - Wallace & Gromit