Elizabeth A. McCaffrey

Current

• Creative Director at EAM Creative
• Adjunct Assistant Professor of Business at New York University

Past

• CRM Manager at Prudential Financial
• Creative Director at EAM Copy & Creatives
• Associate Creative Director / Copy / Direct at NW Ayer

6 more...

Education

• Fordham University
• Immaculate Heart Academy

Recommended

5 people have recommended Elizabeth A.

Connections

94 connections

Industry

Marketing and Advertising

Elizabeth A. McCaffrey’s Summary

Creative Director (copy) who walks, talks, teaches, and publishes on relationship marketing in a Web 2.0 world. Agency-trained with best-in-the business mentors serving global brands and market leaders.

Whether your brand talks to the boardroom, classroom, or Facebook, you can be sure of targeted, engaging dialogue that builds relationships, loyalty, and measurable results.

Best stat ever: Launch campaign achieved year-end results in first month of operation for major US bank.

Described by clients as a consistent high-level performer who brings versatility, quick-study skills, and polish to every project.

Elizabeth A. McCaffrey’s Specialties:

Practices: Interactive, Web 2.0, Relationship Marketing
Writing: Marketing Copy, Training materials, Content
Industries: Financial Services; Information Services, Education
Audience: Geniuses, NASCAR enthusiasts, private bankers, fashionistas

Elizabeth A. McCaffrey’s Experience

• Creative Director

  EAM Creative

  (Marketing and Advertising industry)

  January 2001 — Present (9 years )

  Provide enhanced copywriting and creative services. Footprints in creative development and instruction. Sweet spots in Web 2.0, engagement, and personal branded relationships.
  
  Service:
  ♦ DMA International Echo Awards (2009)
  ◊ Judge, Rounds 1 and 2
  ◊ Judging Chair, Round 1
  
  ♦ Direct Marketing Educational Foundation (2002-2008)
  ◊ Consulting Author / Editor
  ◊ Collegiate Echo Awards – Judge
  ◊ Speaker’s Bureau – Baruch College, CUNY, Fairleigh Dickinson University
  
  ♦ WDMI / NY – Board Co- Creative Director (2001-2005)
  ◊ Woman of the Year Awards
  
  ♦ NYU SCPS / Guest Speaker
  
  Publications:
  ♦ Elements of Direct, Interactive, and Multichannel Marketing (DMEF, 2004)
  Model survey course (Level One) w/ case study, glossary, bibliography. In use by 60+ US and international universities. Preface from Jim Kobs.
  
  ♦ Creative Elements of the Direct Response Message (forthcoming, 2010)
  Model course in strategic creative development. (Level Three and Four). Emphasizes critical thinking skills with DMA research and DMA Echo Award case studies.
  
  Member (by invitation):
  Direct Marketing Idea Exchange

• Adjunct Assistant Professor of Business

  New York University

  (Educational Institution; Higher Education industry)

  September 1994 — Present (15 years 4 months)

  Recipient, NYU Award for Teaching Excellence.
  
  Developed / lead experiential courses (on and offline) in direct marketing creative (speakers program), copywriting, and business communications. Provide engaging classroom dialogue, current practices and trends, real-time and real-world experience.

Additional Information

Elizabeth A. McCaffrey’s Interests:

social media, online pedagogy, visual literacy, fiber arts, empowerment, peace and justice

Elizabeth A. McCaffrey’s Contact Settings

Interested In:

• consulting offers
• new ventures
• expertise requests
• reference requests
• getting back in touch