
Digital Consultant & Advisory Board Member
London, United Kingdom

Digital Consultant & Advisory Board Member
London, United Kingdom
Internet executive with global experience in Digital Advertising, Search and Web 2.0. A proven innovator with strong communication skills who is able to lead customers, colleagues and partners – with a flexible and focused approach to delivering products, winning business, driving growth and creating value.
• Digital Advertising, Web 2.0 and Search expert - paid, site, web & local search (IYP, PPC, SEM, SEO); performance, display & mobile advertising; social media
• Product: Management, Strategy, Marketing, Development, IPR, Life Cycle & Go-to-Market Delivery
• Commercial: Strategic Alliances, Channels and Partnerships, Vendor Management & Business Development
(Privately Held; Online Media industry)
June 2009 — Present (2 months)
(Internet industry)
January 2005 — Present (4 years 7 months)
Digital strategy and business consulting focused on helping build new online revenue for publishers and brands. Expertise includes search (IYP, local, PPC, SEM/SEO, site, vertical, Web), online advertising (ad networks, display, classified, mobile, search) and Web 2.0 (social media). Projects Delivered to: Irish Times (IE), Sensis (part of Telstra, Australia), Naspers/Search24 (ZA), Local Matters (US), Touch Local (UK), Seekport (DE) & World Directories(NL).
Associate with Akesios: http://www.akesios.com/
(Public Company; MSFT; Computer Software industry)
January 2008 — June 2009 (1 year 6 months)
MSFT: Advertiser & Publisher Solutions (APS) Group
Director Partner Program (Oct 08-May 09)
• Achieved successful pilot partner program that delivered new business via channels, built business case and full program launch plan, set-up vTeam and secured support for the program across the organisation.
Senior Product Director (Jan 08-Sept 08)
• Senior role responsible for product strategy and go-to-market plans across Atlas Advertiser Suite (Display TPAS, Search, Rich Media, Analytics), Atlas Publisher Suite (AdManager, Yield Suite, AdMarket) and the Drive Media Network in EMEA. Product family used by 100's of customers, serving billions ad impressions per month and generating significant revenue per quarter.
(Computer Software industry)
November 2005 — September 2007 (1 year 11 months)
• Led the smooth transition of FAST’s acquisition of Platefood (where held role of Chief Product Officer)
• Skilfully managed all offshore development
• Managed patent filing and new invention records
• Drove the product marketing and PR launch of AdMomentum
• Product evangelist/subject matter expert speaking and presenting at international industry events
• Owned virtual P&L for product line that achieved 150% of revenue target with customers on 6 continents
(Public Company; MIVA; Internet industry)
December 2001 — December 2004 (3 years 1 month)
Responsibility for all product lines (pay-per-click & natural search) across Europe (10 countries/8 languages) with a strong emphasis on optimizing revenue and maximizing ROI of the R&D investment; including self-service online customer site and user experience; this product portfolio was worth tens of millions (€) of revenue in 2004.
(Privately Held; 11-50 employees; Wireless industry)
February 2001 — November 2001 (10 months)
Delivery of mobile interactive consumer services for live TV & radio and mobile marketing products.
(Public Company; 1001-5000 employees; MSFT; Internet industry)
October 1998 — January 2001 (2 years 4 months)
(Public Company; 1001-5000 employees; GOOG; Internet industry)
March 1998 — September 1998 (7 months)
(Non-Profit; 1001-5000 employees; Museums and Institutions industry)
October 1996 — March 1998 (1 year 6 months)
(Government Agency; 10,001 or more employees; Museums and Institutions industry)
June 1991 — January 1995 (3 years 8 months)
MSc , Biology , 1995 — 1996
BSc , Biology , 1987 — 1991
Associate at Akesios: http://www.akesios.com/