Dylan Fuller

Online innovator. Social media, local and e-commerce expert. Plus mobile and paid search.

Location: London, United Kingdom
Industry: Internet

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Dylan Fuller's Overview

Current

Head of AdCommerce at eBay
Co-Founder at Local Social Summit

Past

Senior Director at Microsoft (Fast Search & Transfer)
Co-Founder at Cogito (SEM)
Director of Product Management at Espotting Media (MIVA)

Product Manager at Upstream Systems
Sales Engineer at Engage Technology (now part of Microsoft)
Sales Engineer at DoubleClick
IT Manager at The Natural History Museum, London
Project Manager - IT/Web/GIS at Smithsonian Institution, Washinton DC

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Education

University of the South Pacific
California Polytechnic State University-San Luis Obispo
Lowell

Recommendations

14 people have recommended Dylan

Connections

500+ connections

Websites

Proven Internet executive with global experience in online advertising, paid & local search, mobile and e-commerce. Proven execution. Helping define social media for local business and brands. Co-founder Local Social Summit - our themes for 2012: SoLoMo, "Big Brand Local" and the connected consumer.

Specialties

• Digital Advertising (global brands and SMBs; + all formats), e-Commerce, Local, Mobile, Web 2.0, Search (SEM and organic), Social Media

• Marketing: B2C and B2B

• Product: Management, Strategy, Marketing, Go-to-Market

• Commercial: Business Development, Partnerships, Sales Team Management, Planning and Execution

Head of AdCommerce

eBay

Public Company; 10,001+ employees; eBay; Internet industry

January 2010 – Present (2 years 1 month)

Since Feb '11: Leading an innovative business to consumer (B2C) commercial unit for eBay Classifieds in Denmark (dba.dk) managing the go-to-market strategy, sales & marketing, product launch, customer life cycle management and driving plans for growth. This is all about core e-commerce by converting leads into valuable transactions.

Jan 2010-11: Head of AdCommerce at eBay covering UK/FR/ES/IT/Benelux. AdCommerce was eBay's performance based advertising platform - this was a key innovation for eBay Inc, aimed at expanding its business model and increasing consumer choice. General manager running a business unit serving more than 100,000 customers (both local small & medium sized businesses [SMBs] and global brands) across Europe. A great product that improved the user experience (UEX) and had proven return-on-investment (ROI) for online merchants.

Co-Founder

Local Social Summit

Privately Held; 1-10 employees; Online Media industry

June 2009 – Present (2 years 8 months)

Local Social Summit (LSS) is a boutique event for knowledge sharing and networking that explores the intersection of local and social media. We strive to be fun, educate and inspire with a focus on the cutting edge by showcasing emerging trends in the Local+Social space. LSS is designed for a wide spectrum of Local Social stakeholders from publishers to advertisers (both local and global brands) to technology start-ups.

The first LSS was was held in London in 2009. Our next 2-day event will be 9-10 November 2011 in London. More details on the event microsite: http://www.localsocialsummit.com/

Senior Director

Microsoft (Fast Search & Transfer)

Public Company; 10,001+ employees; MSFT; Computer Software industry

November 2005 – June 2009 (3 years 8 months)

MSFT acquired FAST (Fast Search & Transfer) in 2008 for $1.2 billion. FAST was a leading enterprise search software company with headquarters in both Oslo and Boston. FAST acquired Platefood in 2006. Platefood was a London based start-up developing a private label pay-per-click search platform for publishers (this was enterprise software; our target customers were yellow pages, newspapers, telecos, local and vertical search engines).

Worked in a series of senior roles: Senior Director of Product Marketing at Microsoft, GM of Advertising Solutions for FAST and at Platefood as Director of Product Management were I reported to the CEO.

Highlights included:
- Leading the smooth transfer of customers, the product, code base and IPR from Platefood to FAST.
- Successfully delivering the go-to-market operation for the search advertising software platform at FAST that achieved 150% of revenue targets and had blue chip customers on 6 continents.
- Speaking on a Microsoft Advertising roadshow with Jeffery Cole, Director of the Center for the Digital Future at USC.

Co-Founder

Cogito (SEM)

January 2005 – December 2005 (1 year)

Started my own Search Engine Marketing (SEM) company with two partners. Started building a next generation SEM platform but got sidetracked with consulting projects. Eventually a client convinced me to join a software start-up in which they were an investor and was ultimately acquired by Microsoft.

Director of Product Management

Espotting Media (MIVA)

Public Company; 51-200 employees; VTRO; Internet industry

January 2002 – December 2004 (3 years)

Espotting Media was founded in 2000. Along with Goto.com (then renamed Overture, now Yahoo! Search Marketing) it was a pioneer of pay per click advertising and paid web search. European expansion paid off and revenues soared.

Although successful, Espotting did not pivot in time or merge with any of the major search engines. When Google and Yahoo! started to dominate the European market, Espotting merged with US company FindWhat in 2004. The merged company re-branded as MIVA in 2005.

During my 3 years of managing the product portfolio we grew revenue 40%+ per quarter, rolled out 8 new countries and served billions of search requests per month (including most of Yahoo's European search traffic).