
Principal at Why About Marketing, LLC
Greater Philadelphia Area

Principal at Why About Marketing, LLC
Greater Philadelphia Area
Experienced professional with an extensive background in consulting, technology and marketing. Currently co-owner of a full service, independent Title Insurance Agency in Blue Bell, Pennsylvania. Proven entrepreneur with success in bringing our agency from concept to stable operations. I’m now focusing on the use of technology and social networking to enhance small business marketing.
Strategic Planning, Web 2.0, Blogging
(Marketing and Advertising industry)
October 2008 — Present (1 year 2 months)
Provide marketing consulting services to small and medium business in the areas of strategy, new media marketing and measurement of marketing success.
(Real Estate industry)
September 2003 — Present (6 years 3 months)
Owner of Community First Abstract a full service, Independent Title Insurance Agency serving Southeastern Pennsylvania. As co-founder of the agency, took the company through all aspects of start up to fully operational. Currently focused on Marketing, Sales and Technology aspects of building the business. Chair of the Pennsylvania Land Title Association’s (PLTA) Technology Committee and active in its Agents Committee. Founding member of the National Association of Independent Land Title Agents (NAILTA).
(Public Company; 10,001 or more employees; BE; Management Consulting industry)
May 1999 — July 2003 (4 years 3 months)
Developed and lead a consulting practice of twenty individuals. Developed and managed clients and relationships, Provided oversight to consulting projects. Managed a named account - accountable for the delivery, quality and financial results of engagements on the account. Extremely large project management - managed 100 consultants and a multimillion dollar budget over 30 months. Presented regular public reports on test progress and results.
(Public Company; 10,001 or more employees; EDS; Information Technology and Services industry)
October 1994 — April 1999 (4 years 7 months)
Lead a team of twenty management consulting professionals specializing in Customer Relationship Management and Database Marketing. Developed sales strategies and closed opportunities; managed senior client relationships; monitored engagement quality; hired and mentored senior staff; developed strategic business plans and oversaw their execution. Identified new service offerings to take advantage of emerging markets. Negotiated partnership/alliance agreements with vendors.
(Government Agency; 10,001 or more employees; USN; Military industry)
June 1990 — December 1995 (5 years 7 months)
Served as a Officer in various Naval Intelligence Units. Overseas Active Duty in Operation Desert Storm.
(Privately Held; 10,001 or more employees; BAH; Management Consulting industry)
May 1990 — September 1994 (4 years 5 months)
Progressed from entry level Consultant to Associate. Lead consulting projects, developed and executed project plans, developed marketing strategies
(Government Agency; 10,001 or more employees; USN; Military industry)
June 1986 — April 1990 (3 years 11 months)
Served as Communications Officer and Anti-Submarine Warfare Officer onboard USS Virginia (CGN-38)
MA , Information Technology , 1991 — 1995
MS , Microbiology , 1982 — 1986
Pennsylvania Land Title Association (PLTA), American Land Title Association, The Whipain Business Club, Montgomery County Chamber of Commerce, Navy League of Philadelphia.