Dwayne Alexander

Current

Director at Alexander Communications
Managing Director at Goals Inc.
Founder at Livemygoals.com

see less...

Past

Chief Executive Officer at apnfinda Ltd.
Head of Advertising at Fairfax Sunday Publications
Marketing Manager at Board of Executives/ NBS Bank

Media Manager at Hunt Lascaris TBWA Advertising Agency
Sales & Marketing Account Manager at South African Broadcasting Corporation

see less...

2 more...

Education

University of KwaZulu-Natal
University of KwaZulu-Natal
Hillcrest High School

see less...

Recommended

21 people have recommended Dwayne

Connections

302 connections

Industry

Online Media

Websites

Dwayne Alexander’s Summary

The Alexander Companies are communications & media specialists. Our clients benefit from our full service and integrated approach to traditional & online PR.

1. Alexander Communications
2. Goals Inc.

Alexander Communications is an established and fast growing full service PR company.

Alexander Communications has a specialist Online PR capability- and now operates in the space where the confluence of seo, sem, traditional pr, social networking & other web 2.0 innovations lives.

What is Online PR?
• Create spikes of visibility and builds up brand equity
• Fosters debate, conversation creates “word of mouth” buzz
• Generates advocacy and builds reputation
• Makes it easier for journalists researching stories to find you
• Expands company branding footprint on the web
• Contributes to proactive search results and reputation management
• Helps fuel the sales pipeline

Goals Inc. is a media owner with established content deals with major NZ media owners, specialises in technology and web related change management projects, interviews goalgetters through Livemygoals.com, the nzherald.co.nz business blog called "Inspired People"

The purpose of the content is to share insights into how to create action around your important personal and business goals. We do this through our featured interviews with business leaders and other goalgetters.

A former CEO of one of APN News & Media Ltd’s online companies, Dwayne introduced the Online component into the consultancy to help current Alexander Communications clients & other New Zealand companies manage their online profile & reputation.

Dwayne has 18 years experience in media and marketing & a post graduate Honors Degree in Marketing (cum laude) and is also a director of Goals Inc. Ltd.

Married with two daughters, Dwayne spends his downtime kayaking,playing the guitar & building a library of inspirational business and life stories.

Dwayne Alexander’s Specialties:

Online & traditional pr & marketing
marketing planning / mgt strategic planning
product design/dev/ mgt idea generation
advertising campaign mgt brand mgt coaching/ mentoring
target setting/ achieving sales generation change mngt
strategic sales

Dwayne Alexander’s Experience

Director

Alexander Communications

(Public Relations and Communications industry)

February 2008 — Present (1 year 10 months)

We provide advice about how to build reputation, profile and results through online and traditional media.
Managing Director

Goals Inc.

(Management Consulting industry)

September 2007 — Present (2 years 3 months)

Goals Inc. specializes in turning ideas into action.

We have interviewed Ceo's, sportstars, top performing managers, politicians, millionaires and other goalgetters. We share the insights on livemygoals.com and apply the successful techniques in our corporate programs.

We provide practical steps to achieve your personal & company goals.

Dwayne Alexanders expertise includes general management, sales, marketing, advertising & media management, sales training, executive coaching.
Founder

Livemygoals.com

(Publishing industry)

September 2007 — Present (2 years 3 months)

www.livemygoals.com interviews goalgetters and shares the winning techniques with our network
Chief Executive Officer

apnfinda Ltd.

(Privately Held; 51-200 employees; Internet industry)

May 2005 — September 2007 (2 years 5 months)
Head of Advertising

Fairfax Sunday Publications

(Marketing and Advertising industry)

May 2002 — May 2005 (3 years 1 month)
Marketing Manager

Board of Executives/ NBS Bank

(Financial Services industry)

1997 — July 2001 (4 years )
Media Manager

Hunt Lascaris TBWA Advertising Agency

(Privately Held; 51-200 employees; Marketing and Advertising industry)

1995 — July 1997 (2 years )
Sales & Marketing Account Manager

South African Broadcasting Corporation

(Public Company; 1001-5000 employees; Broadcast Media industry)

1991 — April 1995 (4 years )

Dwayne Alexander’s Education

University of KwaZulu-Natal

Post Graduate , Marketing (Honours) Cum Laude , 1997 — 1998

Dissertation: "putting the brand value on the scorecard"

Activities and Societies:

kayaking,gym,building a library of business and inspirational success stories,audiobooks,consuming new media,technology,squash
University of KwaZulu-Natal

B. Soc Sci , Business Psych, Sociology,Stats,Econ , 1989 — 1991
Hillcrest High School

1985 — 1990

Additional Information

Dwayne Alexander’s Websites:

Dwayne Alexander’s Interests:

New Technology, web 2.0, blogging, playing the guitar, writing a book, the subject of sustaining and driving motivation amongst key performers, management training, music (from jazz to hip hop, alternative, classical and popular and rock - my ipod runneth over), e-books and audio books of any kind, marketing, business, visualisation techniques,squash, kyaking, internet