Social Media Strategy for Real Estate
Greater Los Angeles Area
- Current
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- Partner at 4Realz Internet Marketing Education
- Founder at Rain City Real Estate Guide
- Past
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- Director of Interactive Marketing at Move
- Director of Consumer Innovations at Move
- Senior Transportation Planner at DKS Associates
- Associate Planner at DKS Associates
- Education
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- University of California, Berkeley
- University of California, Santa Cruz
- Recommended
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24 people have recommended Dustin - Connections
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500+
connections
- Industry
- Marketing and Advertising
- Websites
Dustin Luther’s Summary
I recently founded 4realz.net so that I can spend more time doing what I love: educating real estate professionals on how to drive more business using online technologies. While my primary focus is on delivering the best educational seminars in the industry (http://4RealzEd.com), I also speak at a number of industry events, consult for online technology companies and write an influential industry blog: http://4realz.net
Before starting 4realz, I was an executive at Move, Inc, where I served as a Director on both the product and marketing teams. Within the marketing team, I reported directly to the CMO where I spearheaded a number of key initiatives related to blogging, social networking, sales, mapping, web analytics, corporate development and product development.
Prior to Move, I founded Rain City Guide (http://www.raincityguide.com), a popular real estate blog that has brought together a diverse set of contributors (agents, lawyers, mortgage brokers, technology gurus, marketing professionals and more) to provide the leading resource for Seattle real estate information.
Dustin Luther’s Experience
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Partner
4Realz Internet Marketing Education
(Partnership; 1-10 employees; Marketing and Advertising industry)
January 2008 — Present (7 months)
Internet marketing education for real estate professionals
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Founder
Rain City Real Estate Guide
(Privately Held; 1-10 employees; Real Estate industry)
March 2005 — Present (3 years 5 months)
Founded Rain City Guide (http://www.raincityguide.com) to capitalize on the market potential of a real estate blog focused on the Seattle market. The site has attracted a national following and is currently generating quality leads for all the agents involved at a fraction of the cost that most agents spend on marketing.
* Created the first google map hack (gHomes) that displayed MLS data (May 3, 2005) and have followed up with a real estate search that displays MLS data over Google Earth as well as delivers home information to clients via an RSS feed.
* Brought on many contributing writers to expand content including agents, lawyers, title representatives, and brokers
* Developed a national following for coverage of real estate search technologies
* Built an ad and agent referral program that has made the site profitable after only the first two months -
Director of Interactive Marketing
Move
(Public Company; 1001-5000 employees; Move; Internet industry)
November 2006 — December 2007 (1 year 2 months)
Managed a viral marketing team that looks to build up community around the Move band. In addition to managing a group of engineers to build viral tools, he lead the charge to synthesize content creation from users, employees and real estate professionals.
As part of this position, he also lead educational seminars (http://www.internetrelevance.com/) that gave real estate professionals a better understanding of web2.0 tools and how they can play an active role in using these tools to market themselves. -
Director of Consumer Innovations
Move
(Public Company; 1001-5000 employees; MOVE; Internet industry)
May 2006 — November 2006 (7 months)
Building out mapping and social networking tools.
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Senior Transportation Planner
DKS Associates
(Privately Held; 51-200 employees; Civil Engineering industry)
August 2003 — April 2006 (2 years 9 months)
Moved to Seattle to start a transportation planning group at DKS Associates. Manged and expanded the group to play a pivotal role as a project manager in answering some of the regions most difficult transportation questions.
* Evaluated potential conversion configuration for the I-90 corridor including the conversion to high capacity transit
* Created the 24 Seattle emergency detour plans as part of a Homeland Security grant as well as an associated GIS Toolkit
* Managed the simulation modeling for the 3rd Avenue conversion project to accommodate a major increase in transit service during the Downtown Tunnel Closure
* Built the TDM Estimation and Evaluations Model (TEEM) to measure the effectiveness of transportation demand management strategies
* Created the Bellevue and Northwest Washington DOT Intelligent Transportation System (ITS) Plans -
Associate Planner
DKS Associates
(Privately Held; 51-200 employees; Civil Engineering industry)
August 1999 — August 2003 (4 years 1 month)
Developed management, marketing and technical skills related to being a successful transportation engineer:
* Developed management skills necessary to work with and lead a variety of individuals (principles, government employees, support staff, and sub-consultants) to complete complex and often contentious projects
* Developed marketing skills to advertise technical abilities, write proposals and create engaging presentations that win projects
* Developed technical sills in graphical information systems (GIS), travel demand forecasting, simulation modeling, traffic operations, database management and user-interface design.
Dustin Luther’s Education
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University of California, Berkeley
BS, Civil and Environmental Engineering, 1997 — 1999
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University of California, Santa Cruz
BA, Environmental Studies, 1994 — 1997
- Activities and Societies:
- Highest Honors
Additional Information
Dustin Luther’s Websites:
Dustin Luther’s Honors:
Named "one of 10 people to watch in 2008" by Inman News
