Social Media Strategy and Implementation
Greater Los Angeles Area
- Current
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- Social Media Strategy at 4realz Speaking and Consulting
- Founder at Rain City Real Estate Guide
- Past
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- Director of Interactive Marketing at Move
- Director of Consumer Innovations at Move
- Senior Transportation Planner at DKS Associates
- Associate Planner at DKS Associates
- Education
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- University of California, Berkeley
- University of California, Santa Cruz
- Recommended
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30 people have recommended Dustin - Connections
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- Industry
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- Websites
Dustin Luther’s Summary
Through 4realz Consulting, Dustin works with companies to develop social media tools and strategies that reach targeted audiences. His clients range from small businesses and start-ups to some of the largest corporations around. Regardless of their size, all of his clients are looking for ways to generate business through social media.
Prior to founding 4realz Consulting, Dustin was the Director of Interactive Marketing at Move, Inc, where he led a marketing staff to build products and develop outreach strategies to better reach real estate consumers and professionals for all the company's brands including Realtor.com, Top Producer, and Move.com.
In addition to consulting and speaking, Dustin founded and runs one of the first, and still the largest, real estate agent blogs in the country: Rain City Guide (http://www.raincityguide.com/). Because of this blog and the success he's had using social networks like Facebook to reach consumers, Dustin has been featured on numerous national publications, including the New York Times and the Los Angeles Times, as a leader in the social media space.
In addition to a strong marketing background, Dustin is also a licensed Transportation Engineer (CA #2168) who relishes the opportunity to discover insights through analytics. As a transportation consulting, I managed on a variety of complex planning projects for local governments.
Dustin Luther’s Experience
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Social Media Strategy
4realz Speaking and Consulting
(Marketing and Advertising industry)
January 2008 — Present (1 year 11 months)
I help companies develop, build and implement online marketing strategies that build buzz, engage consumers and drive client conversions.
Just some of the projects I've recently worked on with clients include managing the creation of a company blog, developing a social media outreach strategy, training staff on appropriate social networking etiquette, and creating outreach tools for affiliate programs.
In addition, I'm often asked to speak on how real estate professionals can develop a social media and blogging presence that generates business. Just some of the events I've been asked to speak at include the National Association of REALTORS Annual Conference (2007, 2008, 2009), the Real Estate Connect NYC and SF (2007, 2008, 2009), RealtyQuest, and KW's Tech MegaCamp. -
Founder
Rain City Real Estate Guide
(Privately Held; 1-10 employees; Real Estate industry)
March 2005 — Present (4 years 9 months)
Founded Rain City Guide (http://www.raincityguide.com) to capitalize on the market potential of a real estate blog focused on the Seattle market. The site has attracted a national following and is currently generating quality leads for all the agents involved at a fraction of the cost that most agents spend on marketing.
* Created the first google map hack (gHomes) that displayed MLS data (May 3, 2005) and have followed up with a real estate search that displays MLS data over Google Earth as well as delivers home information to clients via an RSS feed.
* Brought on many contributing writers to expand content including agents, lawyers, title representatives, and brokers
* Developed a national following for coverage of real estate search technologies
* Built an ad and agent referral program that has made the site profitable after only the first two months -
Director of Interactive Marketing
Move
(Public Company; MOVE; Internet industry)
November 2006 — December 2007 (1 year 2 months)
Led a marketing staff to build products and develop outreach strategies to better reach real estate consumers and professionals for all the company's brands including Realtor.com, Top Producer, and Move.com.
Just some of the highlights of his time at Move include:
* building a database of celebrity homes that allowed his team to push "exclusives" on celebrity moves to leading news sites and thereby generate large influxes of visitors and links to the Realtor.com website
* working directly with the product teams to develop a blogging platform by creating and operating dozens of niche blogs on issues ranging from green housing to new construction
* developing outreach strategies for product launches for a blogging platform, a social networking website and mobile applications
* earning an excellent reputation as a speaker who has been asked to regularly speak on blogging and social media strategy at many of the largest real estate conferences -
Director of Consumer Innovations
Move
(Public Company; MOVE; Internet industry)
May 2006 — November 2006 (7 months)
Within the consumer products division, Dustin managed the development of innovative technologies that pushed Move's current technology. Just some of the projects he built at this time included a GIS-based overlay mapping tool much of which has been integrated into Realtor.com Neighborhoods project, a corporate blog which has evolved into the current Move Trends, and a listings bookmarking tool that would allow users to save listings from anywhere on the web back into the realtor.com database.
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Senior Transportation Planner
DKS Associates
(Privately Held; 51-200 employees; Civil Engineering industry)
August 2003 — April 2006 (2 years 9 months)
Moved to Seattle to start a transportation planning group at DKS Associates. Manged and expanded the group to play a pivotal role as a project manager in answering some of the regions most difficult transportation questions.
* Evaluated potential conversion configuration for the I-90 corridor including the conversion to high capacity transit
* Created the 24 Seattle emergency detour plans as part of a Homeland Security grant as well as an associated GIS Toolkit
* Managed the simulation modeling for the 3rd Avenue conversion project to accommodate a major increase in transit service during the Downtown Tunnel Closure
* Built the TDM Estimation and Evaluations Model (TEEM) to measure the effectiveness of transportation demand management strategies
* Created the Bellevue and Northwest Washington DOT Intelligent Transportation System (ITS) Plans -
Associate Planner
DKS Associates
(Privately Held; 51-200 employees; Civil Engineering industry)
August 1999 — August 2003 (4 years 1 month)
Developed management, marketing and technical skills related to being a successful transportation engineer:
* Developed management skills necessary to work with and lead a variety of individuals (principles, government employees, support staff, and sub-consultants) to complete complex and often contentious projects
* Developed marketing skills to advertise technical abilities, write proposals and create engaging presentations that win projects
* Developed technical sills in graphical information systems (GIS), travel demand forecasting, simulation modeling, traffic operations, database management and user-interface design.
Dustin Luther’s Education
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University of California, Berkeley
BS , Civil and Environmental Engineering , 1997 — 1999
Focused on transportation planning
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University of California, Santa Cruz
BA , Environmental Studies , 1994 — 1997
Focused on environmental policy and planning
- Activities and Societies:
- Highest Honors
Additional Information
Dustin Luther’s Websites:
Dustin Luther’s Honors:
Named "one of 10 people to watch in 2008" by Inman News
