Dustin Luther
Internet Marketing Strategy and Implementation
- Location
- Greater Los Angeles Area
- Industry
- Real Estate
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Dustin Luther's Overview
- Current
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- Head of Social Media at Dun & Bradstreet Credibility Corp.
- Founder at Rain City Guide
- Past
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- Chief Storyteller at 4realz Speaking and Consulting
- Director of Interactive Marketing at Move, Inc.
- Director of Consumer Innovations at Move, Inc.
- Senior Transportation Planner at DKS Associates
- Associate Planner at DKS Associates
- Education
-
- University of California, Berkeley
- University of California, Santa Cruz
- Recommendations
-
35 people have recommended Dustin
- Connections
-
500+ connections
- Websites
Dustin Luther's Summary
Since starting my first business blog in March of 2005, I've been a thought leader in understanding how small business owners can improve their bottom line through the effective use of social media.
Currently, I head the social media team at Dun & Bradstreet Credibility Corp ("DandB") out of our corporate offices in Malibu, CA. We're an extremely well-funded startup led by CEO Jeff Stibel that raised $200 million in July '10 to buy D&B's small business-focused assets. My social media team is focused on implementing interesting BtoB campaigns such as our award-winning CredibilityLIVE events while also maintaining a credibile social media presence through our blog (Credibility Insights) and on sites like Twitter (@DandB), Facebook (/DandBCredibility) and LinkedIn (Dun & Bradstreet Credibility Corp).
My success as a online marketing consultant & executive has earned me labels like "Mr. Social" (from the San Fernando Business Journal), "builder of the real estate blogosphere's infrastructure" (LA Times), quoted in sources like the WSJ, New York Times and CNN Money as an online marketing expert within the business space.
In addition to my executive and consulting work, I'm an accomplished business speaker having presented to over 50 business associations and companies over the past 5 years, including major national and international events. As a speaker, I'm best known for inspiring business owners to bridge the gap between what is possible on the web and what is practical for them within their busy schedules. My presentations are chalk full of practical advice on how business owners can cut through the online noise to make a bigger impact that increases their bottom line.
Dustin Luther's Experience
Head of Social Media
Dun & Bradstreet Credibility Corp.
Privately Held; 501-1000 employees; Information Technology and Services industry
December 2010 – Present (1 year 3 months) Malibu, CA
Manage the social media team, develop our social media strategy and implement social media campaigns.
Social media campaigns have won multiple B-to-B awards including:
* 2011 Small Business Influencer Award: http://smallbiztrends.com/2011/08/small-business-influencers-final-results.html
* 2011 SAMMY Awards for Best Engagement Campaign, BtoB & Best Social Community, BtoB http://www.dm2pro.com/articles/20110923/
Social media campaigns have been featured in numerous publications including:
* WSJ: http://online.wsj.com/article/SB10001424052702304314404576414182020501492.html
* Entrepreneur Magazine: http://www.entrepreneur.com/blog/219935
* Globe & Mail: http://www.theglobeandmail.com/report-on-business/small-business/sb-tools/small-business-briefing/article2091229.ece
Founder
Rain City Guide
Public Company; 1-10 employees; Real Estate industry
March 2005 – Present (7 years)
Founded Rain City Guide (http://www.raincityguide.com) to capitalize on the market potential of a real estate blog focused on the Seattle market. The site has attracted a national following and is currently generating quality leads for all the agents involved at a fraction of the cost that most agents spend on marketing.
* Created the first google map hack (gHomes) that displayed MLS data (May 3, 2005) and have followed up with a real estate search that displays MLS data over Google Earth as well as delivers home information to clients via an RSS feed.
* Brought on many contributing writers to expand content including agents, lawyers, title representatives, and brokers
* Developed a national following for coverage of real estate search technologies
* Built an ad and agent referral program that has made the site profitable after only the first two months
Chief Storyteller
4realz Speaking and Consulting
Privately Held; 1-10 employees; Marketing and Advertising industry
January 2008 – October 2011 (3 years 10 months) Santa Monica, CA
I've been fortunate to help a broad array of companies tell better stories including:
* Technology/Startups: Dun & Bradstreet Credibility Corp, Funk Ventures, CyberRain, & Hilton Hotels
* Real Estate: National Association of REALTORS, Zillow, Top Producer, Relocation.com, Trulia, MortgageOutreach.org & Diverse Solutions
* News/Media/Entertainment: Participant Media, Venture County Star, Inman News, Magnolia Pictures, Zune, Mpower Pictures, Whole Foods & The Discovery Channel
I'm an accomplished speaker often asked to present to some of the largest and most influential audiences in real estate including:
* National Association of REALTORS (NAR) Annual Event: 4 years running
* Inman News' Real Estate Connect: 7 semi-annual events running
* Toronto Real Estate Boards' RealtorQuest: Twice featured speaker
* Keller Williams' Mega TechCamp
In addition to my consulting/speaking company, I own and operate these two ventures:
* Rain City Guide: One of the first business blogs, the RCG community is not only the leading source of real estate information for the Seattle market, but continues to be extremely influential to real estate professionals all over the country
* Spinnio: Marketing and technology solution within Facebook that uses live video and chat betweens stars and their fans to generate huge buzz events around movie launches. Projects have included: Participant Media (for The Cove and Food Inc), Magnolia Pictures (Humpday), and Mpower Pictures (for The Stoning of Soraya M)
In addition, I've helped numerous startups develop stories that will both resonate with investors and consumers. Currently, I'm an advisor to:
* Project X: Stealth social network targeting entertainment professionals
* Aumnia: Real estate mobile solution provider
Director of Interactive Marketing
Move, Inc.
Public Company; 1001-5000 employees; MOVE; Internet industry
November 2006 – December 2007 (1 year 2 months)
Led a marketing staff to build products and develop outreach strategies to better reach real estate consumers and professionals for all the company's brands including Realtor.com, Top Producer, and Move.com.
Just some of the highlights of his time at Move include:
* Building and managing a team of 16 members that implemented company's outreach initiatives
* building a database of celebrity homes that allowed his team to push "exclusives" on celebrity moves to leading news sites and thereby generate large influxes of visitors and links to the Realtor.com website
* working directly with the product teams to develop a blogging platform by creating and operating dozens of niche blogs on issues ranging from green housing to new construction
* developing outreach strategies for product launches for a blogging platform, a social networking website and mobile applications
* earning an excellent reputation as a speaker who has been asked to regularly speak on blogging and social media strategy at many of the largest real estate conferences
* working closely with the biz dev team on many partner and acquisition opportunities
Director of Consumer Innovations
Move, Inc.
Public Company; 1001-5000 employees; MOVE; Internet industry
May 2006 – November 2006 (7 months)
Within the consumer products division, Dustin managed the development of innovative technologies that pushed Move's current technology. Just some of the projects he built at this time included a GIS-based overlay mapping tool much of which has been integrated into Realtor.com Neighborhoods project, a corporate blog which has evolved into the current Move Trends, and a listings bookmarking tool that would allow users to save listings from anywhere on the web back into the realtor.com database.
Senior Transportation Planner
DKS Associates
Privately Held; 51-200 employees; Civil Engineering industry
August 2003 – April 2006 (2 years 9 months)
Moved to Seattle to start a transportation planning group at DKS Associates. Manged and expanded the group to play a pivotal role as a project manager in answering some of the regions most difficult transportation questions.
* Evaluated potential conversion configuration for the I-90 corridor including the conversion to high capacity transit
* Created the 24 Seattle emergency detour plans as part of a Homeland Security grant as well as an associated GIS Toolkit
* Managed the simulation modeling for the 3rd Avenue conversion project to accommodate a major increase in transit service during the Downtown Tunnel Closure
* Built the TDM Estimation and Evaluations Model (TEEM) to measure the effectiveness of transportation demand management strategies
* Created the Bellevue and Northwest Washington DOT Intelligent Transportation System (ITS) Plans
Associate Planner
DKS Associates
Privately Held; 51-200 employees; Civil Engineering industry
August 1999 – August 2003 (4 years 1 month)
Developed management, marketing and technical skills related to being a successful transportation engineer:
* Developed management skills necessary to work with and lead a variety of individuals (principles, government employees, support staff, and sub-consultants) to complete complex and often contentious projects
* Developed marketing skills to advertise technical abilities, write proposals and create engaging presentations that win projects
* Developed technical sills in graphical information systems (GIS), travel demand forecasting, simulation modeling, traffic operations, database management and user-interface design.
Dustin Luther's Skills
Dustin Luther's Education
University of California, Berkeley
BS, Civil and Environmental Engineering
1997 – 1999
Focused on transportation planning
University of California, Santa Cruz
BA, Environmental Studies
1994 – 1997
Focused on environmental policy and planning
Activities and Societies: Highest Honors
Dustin Luther's Additional Information
- Websites:
- Honors and Awards:
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Team awarded 2011 Small Business Champion Award
Team awarded the 2011 SAMMY for Best BtoB Engagement Campaign
Team awarded the 2011 SAMMY for Best BtoB Social Community
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