Digital Marketing Strategy Executive and Attribution Expert
Greater Salt Lake City Area
- Current
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- Vice President, Strategy and Media at Range Online Media
- Past
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- Director, Online Marketing & Business Development at Stamps.com
- Director, Business Development at AG Interactive
- Manager, Online Marketing and Business Development at Blockbuster Inc.
- Education
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- Seattle University
- Recommended
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11 people have recommended Dustin - Connections
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500+
connections
- Industry
- Marketing and Advertising
Dustin Engel’s Summary
A proven leader in online media and strategic marketing, Dustin Engel joined Range Online Media with more than 11 years of experience with both consumer and business products and services, online subscription services, and online retail. He has led strategic marketing and designed media campaigns for top-tier brands such as Match.com and American Greetings Interactive. He served in the role of director of online marketing for Stamps.com and was a key member of the launch team of Blockbuster Online. In this role, he was instrumental in the online marketing efforts that allowed Blockbuster Online to be named the #1 online retailer in year-over-year growth of unique visitors by comScore Media Metrix in 2004 as well as achieve 1M active subscribers within 10 months of launch.
Engel is currently the Vice President of Strategy and Media at Range Online Media, which was named in 2007 and 2008 as a top 25 search marketing agency by AdAge and to Inc. Magazine’s 2007 Inc. 5,000 list of the fastest growing private companies in America. Range was acquired in September 2008 by iProspect, the leading search engine marketing firm as evidenced by the 2008 Forrester Wave Report.
Engel is a graduate of Seattle University with a BA in Business Administration and a major in Marketing. A well-recognized industry expert, he is a regular contributor to highly regarded industry publications such as MediaPost, iMedia Connection and DM News as well as a frequent speaker at conferences including Digital Hollywood and CitiFinancial’s Entertainment, Media and Technology Conference.
Dustin Engel’s Experience
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Director, Online Marketing & Business Development
Stamps.com
(Public Company; STMP; Internet industry)
2006 — 2006 (less than a year)
Leader of all online marketing and business development activities for the industry leader in PC Postage. With over 400,000 monthly subscribers, Stamps.com was the first company to be approved by the US Postal Service to offer a software-only postage service that allows customers to buy and print postage online.
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Director, Business Development
AG Interactive
(Internet industry)
2005 — 2006 (1 year )
Strategy and business development lead for the interactive division of one of the largest and oldest personal expression companies in the world. The interactive division of American Greetings hosts over 3.7M subscribers who send electronic greeting cards across the globe.
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Manager, Online Marketing and Business Development
Blockbuster Inc.
(Public Company; BBI; Retail industry)
March 2004 — August 2005 (1 year 6 months)
Spearheaded online marketing and business development and served as a member of the launch team for the online division of the world’s largest video rental chain. Achieved 25% market share within 6 months and became the fastest paying subscription service to reach 1M active paying subscribers.
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Strategic Alliances Manager
Match.com
(Public Company; IACI; Internet industry)
February 2002 — March 2004 (2 years 2 months)
Led online marketing and business development with multiple Match.com strategic partners including AOL, Comcast, Earthlink, and the New York Times. Match.com is the largest online dating company and has had more than 100M members since 2000 and has more than 15M current members.
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Account Manager
Motive
(Public Company; 201-500 employees; MOTV; Computer Software industry)
May 2000 — September 2001 (1 year 5 months)
Management of post-deployment relationships with companies such as Fujitsu PC, Gateway, and Zion's Bank. Member and strategist within the all.com indirect channel team focused on sales generation through the VAR channel.
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Director, Marketing and Business Development
Passinglane
(Privately Held; 11-50 employees; Internet industry)
1999 — 2000 (1 year )
Responsible for marketing strategy and sales for a private web development and marketing agency.
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Marketing Manager
Pro2Net
(Internet industry)
1997 — 1999 (2 years )
Responsible for traffic acquisition for a B2B portal focused on multiple verticals including accounting, finance, and human resources.
Dustin Engel’s Education
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Seattle University
BA , Marketing , 1996 — 1998
