
Director of Consumer Strategy and Research at Range Online Media
Greater Salt Lake City Area

Director of Consumer Strategy and Research at Range Online Media
Greater Salt Lake City Area
Online marketing strategy and marketing ecosystem development specializing in display media, customer acquisition strategies, and marketing toolset implementation and optimization.
(Public Company; 5001-10,000 employees; AM; Internet industry)
2005 — 2006 (1 year)
Created financial metrics and business development strategy for mobile business unit. Created new customer acquisition strategies and business development relationships for the online business unit.
(Public Company; 51-200 employees; STMP; Internet industry)
2006 — 2006 (less than a year)
Management of the online customer acquisition channel which included media, paid search, affiliates and online partnerships.
(Public Company; 5001-10,000 employees; BBI; Internet industry)
March 2004 — August 2005 (1 year 6 months)
Member of the launch team for Blockbuster Online which has transformed into Blockbuster Total Access. Responsible for the acquisition of more than 500k new subscribers in less than 6 months.
(Public Company; 201-500 employees; IACI; Online Media industry)
February 2002 — March 2004 (2 years 2 months)
Management of multiple marketing partnerships and initiatives which account for >25% of all new customer acquisition.
(Public Company; 201-500 employees; MOTV; Computer Software industry)
May 2000 — September 2001 (1 year 5 months)
Management of post-deployment relationships with companies such as Fujitsu PC, Gateway, and Zion's Bank. Member and strategist within the all.com indirect channel team focused on sales generation through the VAR channel.
(Privately Held; 11-50 employees; Internet industry)
1999 — 2000 (1 year)
Responsible for marketing strategy and sales for a private web development and marketing agency.
(Privately Held; 201-500 employees; Internet industry)
December 1997 — June 1999 (1 year 7 months)
Responsible for traffic acquisition for a B2B portal focused on multiple verticals including accounting, finance, and human resources.
BA, Marketing, 1996 — 1998