Experienced Digital Content Strategist
Greater New York City Area
- Current
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- Lead Content Strategist (consultant) at Publicis Modem
- Past
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- Content Strategist at IconNicholson
- Content Consultant and Editor at various clients
- Editorial and content strategy consultant at Morgan Stanley
- Content Strategist at Sapient Corporation
- Copywriter at Circle.com
- Education
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- Columbia University in the City of New York
- Recommended
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4 people have recommended Jeff - Connections
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152
connections
- Industry
- Online Media
- Websites
Jeff Durland’s Summary
I help clients to communicate in one way or another. Sometimes this means editing or writing, but mostly I help them develop strategies for developing, delivering, and displaying compelling content. With ten years of experience, I've learned a lot about what works and what doesn't.
Jeff Durland’s Specialties:
Content strategy, content management, editing, technical writing
Jeff Durland’s Experience
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Lead Content Strategist (consultant)
Publicis Modem
(Public Company; PUB; Marketing and Advertising industry)
August 2008 — Present (1 year 4 months)
At Publicis I led the early development of a content model for the global rollout of consumer electronics company Web site redesign; later I collaborated with the IA group to document the presentation of content and helped IA to develop wireframe and sitemap documentation; I created and maintained the launch content database which was eventually delivered to a third-party developer
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Content Strategist
IconNicholson
(Public Company; Internet industry)
May 2007 — July 2008 (1 year 3 months)
At Icon I developed a complex content model for an extremely large global site; worked closely with IA to build a modular design system; consulted with the client on taxonomy development; and developed editorial guidelines for writers
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Content Consultant and Editor
various clients
(Online Media industry)
February 2003 — May 2007 (4 years 4 months)
Clients included Standard & Poor's, Morgan Stanley, Deutsch Inc., and Siemens Financial Services for services from a small Help section rewrite to a complete content overhaul.
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Editorial and content strategy consultant
Morgan Stanley
(Public Company; 10,001 or more employees; MS; Financial Services industry)
2005 — 2006 (1 year )
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Content Strategist
Sapient Corporation
(Public Company; 1001-5000 employees; SAPE; Information Services industry)
August 2000 — January 2003 (2 years 6 months)
At Sapient, I helped clients devise the approach to content that worked best for them and for the medium. I developed the voice and tone of client Web sites, developed templates, wrote sample copy, and built a workflow, so that they would be able to maintain and expand their Web content after our project was finished. In some cases I also created launch content or edited client content for launch.
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Copywriter
Circle.com
(Public Company; 51-200 employees; Online Media industry)
March 1999 — July 2000 (1 year 5 months)
At Circle, I wrote for clients like the Wall Street Journal, Bell Atlantic (now Verizon, of course), and Ocean Spray. I worked on some small projects, such as banner ad and email campaigns and short-term promotional sites, as well as on major redesigns.
Jeff Durland’s Education
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Columbia University in the City of New York
1993 — 1997
Additional Information
Jeff Durland’s Websites:
Jeff Durland’s Interests:
Plain English, Web standards, Italian, French, cooking, Mac software
Jeff Durland’s Groups:
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Content Management Professionals -
Sapient Alumni Group -
Alpha Delta Phi Society -
UX Professionals
Jeff Durland’s Honors:
Honorable Mention, Coporate Insight e-Monitor awards, 2007
Jeff Durland’s Contact Settings
Interested In:
- consulting offers
- new ventures
- job inquiries
- expertise requests
- reference requests
- getting back in touch
