Bert DuMars

Bert DuMars

Vice President E-Business & Interactive Marketing, Newell Rubbermaid

Greater Atlanta Area

Current
Past

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Education
  • Brookings Institute
  • Stanford University
  • University of Michigan - Stephen M. Ross School of Business
  • Pomona College

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1 more...

Recommended
Bert has 17 recommendations 17 people have recommended Bert
Connections
500+ connections
Industry
Internet
Websites

Bert DuMars’s Summary

Results-charged, 20+ year career is distinguished by achievements in driving high-impact E-Commerce marketing initiatives that have generated outstanding returns. Rapidly analyze, study and understand opportunities, competitive landscapes, and industry ecosystems, and quickly visualize the big picture, execute decisions, and move initiatives forward. Career highlights:

• Increased functionality, customer access, sales and transactions of two major web sites by orchestrating web site redesigns.
• Generated $10 million in revenues (2003) with the successful launch of 19 global web stores.
• Drove $25+ million in incremental annual revenues with the development of new technical support/channel services.
• Spearheaded an innovative start-up web site that set the standard for gourmet coffee and food products.
• Developed the www.trendmicro.com site, which was ranked as one of the Top 100 Classic Sites by PC Magazine in February 2002 and March 2003.
• Grew FY01 $40 million run rate by an additional $10 million with the development of 70 new managed collocation services (SAN, NAS, Backup), including data storage and managed application services.
• Interviewed 100+ times by the media including the Wall Street Journal, Associated Press, USA Today, and NPR.

Bert DuMars’s Specialties:

• E-Commerce & Social Media Marketing Strategies
• Web Design & Development
• Strategic Marketing Planning
• Product Marketing & Management
• Brand Building & Awareness
• Strategic Alliances & Partnerships
• E-Business Program Management
• Contract Negotiations
• Multimedia Marketing Campaigns
• Start-up, Turnaround, Growth & Change
• Public, Media & Industry Relations
• Global Workforce Management
• Presentations & Public Speaking
• Recruiting & Team Building

Bert DuMars’s Experience

  • Vice President E-Business & Interactive Marketing

    Newell Rubbermaid

    (Public Company; NWL; Consumer Goods industry)

    July 2007 — Present (2 years 1 month)

    Driving change from distributed Website hosting model to shared services model. Focusing on E-Business / E-Commerce / Social Media / Interactive brand strategies from a Corporate and Integrated Perspective. Moving brands from viewing Websites as a marketing tactic to being a key component of the overall brand strategy. Establishing enterprise E-Business services.

    • Developed new, shared interactive marketing strategic services model. Implemented new behavioral (Omniture), qualitative (ForeSee Results), email marketing (Lyris), strategic insight services (Forrester), Ratings & Reviews (BazaarVoice), Advanced Where-To-Buy (Channel Intelligence) and Search Engine Marketing (Google).
    • Implemented interactive marketing education program to increase brand marketing knowledge of online marketing trends and opportunities to interact with their consumers. Education webinars included Google search marketing, Microsoft social marketing, MySpace Social Media Marketing, Yahoo Advertising, and Forrester Research Social Media Strategy & Methodology.
    • Coordinated the launch of 3 Brand Blogs: http://blog.gracobaby.com, http://blog.rubbermaid.com, http://blog.sharpie.com
    • Analyzed shared platform environment and determined the need to move to a competitive model. Engaged with Graco brand to develop Business Requirements Document for new Microsoft technology platform and website redesign. Bid out the project and selected new vendors. Estimated cost savings of $1.5 to $2.0 million per year over previous model.
    • Launched new http://www.gracobaby.com website and new Microsoft Office SharePoint Server, Commerce Server and SQL Server Enterprise Platform in Dec. 2008
    • Launched 4 redesigned e-Marketing websites: www.aceformen.com, www.amerock.com, www.galleriahardware.com, www.lenoxtools.com

  • Director Electronic Tax Administration

    Department of Treasury, IRS

    (Government Agency; 10,001 or more employees; Government Administration industry)

    April 2004 — June 2007 (3 years 3 months)

    Highly visible position driving the growth and evolution of eFiling as the primary method for taxpayers and practitioners to transact IRS business. Provide leadership and direction for marketing, E-Commerce, E-Government, PR, branding, web and industry outreach programs, and oversee activities of several divisions with 120 employees (Internet Development Services, Modernized eFile Development Services, Electronic Filing Strategy, and Policy/Marketing). Serve as Executive Business Program Manager for IRS eServices, Modernized eFile, Filing Information Returns Electronically, Portals, eSignatures and irs.gov programs, and as the eFile/Free File/IRS Electronic Services spokesperson; brief the press, IRS Commissioner, and Congress.

  • Global Director, eBusiness Group

    Trend Micro, Inc.

    (Public Company; 1001-5000 employees; TMIC; Computer & Network Security industry)

    January 2002 — September 2003 (1 year 9 months)

    Provided strong direction to a global department of Regional Directors, Global Program Managers, Project Managers, Architects and Software Developers for this $400 million content security and antivirus software company. Grew staff from 77 to 130 personnel located in eight countries (U.S. Japan, Taiwan, Philippines, China, Germany, Italy, Ireland).

  • Manager, Service Line Marketing

    Intel Corporation

    (Public Company; 10,001 or more employees; INTC; Information Technology and Services industry)

    February 2000 — January 2002 (2 years)

    Held technical project and marketing management roles while with the world's largest chip maker and leading manufacturer of computer, networking, and communications products. Accelerated revenues through developing and marketing the company's managed collocation and remotely managed services. Led a 10-person marketing team.

    In charge of developing the Operating Support Systems (OSS) strategy, architecture, and project plan for Intel Online Services to support revenue-generating, managed hosting services. Scope of position included reviewing small system management software companies for possible acquisition and integration into Intel Online Services. Recruited and led a 10-person marketing team responsible for overseeing 200+ engineers working on 25+ OSS projects.

  • Founder, CEO

    theperk.com, Inc.

    (Privately Held; 1-10 employees; Internet industry)

    January 1999 — January 2000 (1 year 1 month)

    Founder Kona coffee and specialty food e-tailer. Developed business plan and raised $400,000 in seed funding. Successfully launched site November 1999.

  • Strategic Marketing Manager - Systems Management Marketing

    Dell Corporation

    (Public Company; 10,001 or more employees; DELL; Computer Hardware industry)

    August 1998 — August 1999 (1 year 1 month)

    Held a lead role in driving core brand initiatives to support Dell's OpenManage Systems Management brand, with an emphasis on marketing campaigns, technology partnerships, public relations, value propositioning, and customer presentations.

  • Product Marketing Manager - Systems Management Division

    Intel Corporation

    (Public Company; 10,001 or more employees; INTC; Computer Software industry)

    May 1995 — July 1998 (3 years 3 months)

    Completed summer marketing internship and given product marketing responsibility for the management and marketing of LANDesk server management products across all stages of the product lifecycle upon graduation from the University of Michigan MBA program. Key focus on PR campaigns, field sales training, program management, and branded marketing campaigns. Directly interfaced with press and industry analysts.

  • Lead, Senior Information Systems Analyst - Nuclear Information Services

    Southern California Edison

    (Public Company; 10,001 or more employees; EIX; Utilities industry)

    May 1984 — August 1994 (10 years 4 months)

    Ten-year career with this $13 billion power generation and transmission utility is distinguished by continual promotions to become a Team Leader in the Nuclear Information Services Division. Extensive focus on the design, operation and management of a PC LAN network of 3200 nodes, 30 PC LAN servers, 40 application servers, and three multi-processor client/server systems.

  • Instructor

    Learning Tree International

    (Public Company; 201-500 employees; LTRE; Information Technology and Services industry)

    May 1992 — August 1994 (2 years 4 months)

    Instructor and Consultant teaching Network Technology classes (Novell, Microsoft, Cisco, Ethernet, Token Ring, TCP/IP, OSI Standards)

Bert DuMars’s Education

  • Brookings Institute

    Inside Washington: Business and Public Policy 2004 — 2004

  • Stanford University

    Strategic Uses of Information Technology 2003 — 2003

  • University of Michigan - Stephen M. Ross School of Business

    MBA , Marketing & Corporate Strategy , 1994 — 1996

  • Pomona College

    BA , History , August 1980 — May 1984

    Activities and Societies:
    Varsity Basketball

Additional Information

Bert DuMars’s Websites:

Bert DuMars’s Interests:

* Playing Basketball, Racquetball, Tennis, Snow Skiing & Golf * Coaching Basketball

Bert DuMars’s Groups:

* Procter & Gamble Digital Advisory Board
* Atlanta Web Executive Round Table (AWERT) Board Member
* eMarketing Association Advisory Board

  •    Ross School of Business Alumni
  •    Dell Alumni
  •    Executive Suite
  •    Obama for America
  •    Online Marketing Experts
  •    Intel Alumni Association
  •    The Hired Guns
  •    Marketing Executives Group
  •    University of Michigan Alumni
  •    eMarketing Association Network
  •    Intel Alumni Network
  •    Etail Careers.com
  •    Search Marketing Salon
  •    Twitter
  •    E-Commerce Solutions
  •    University of Michigan Club of Atlanta
  •    Social Media Today
  •    Social Media Marketing
  •    ECOM Experts, e-commerce / online marketing (6500+ Members)
  •    Forrester
  •    AWERT (Atlanta Web Executives Round Table)
  •    The Talent Buzz
  •    brandhackers
  •    Newell or former Newell Rubbermaid
  •    Trend Micro Greater Community
  •    Direct Response Mercenaries
  •    Social Media Club
  •    Georgia CxO Forum
  •    Shop.org Members
  •    Blog Council
  •    eTail 2009
  •    Intel Online Services Alumni
  •    Innovation Management Institute
  •    Multichannel Merchant
  •    Corporate Social Media Strategist
  •    CardScan - Business Networking 2.0
  •    The Official Yahoo! Online Advertising Group
  •    E-Commerce Careers
  •    Digital Analytics

Bert DuMars’s Honors:

Awards 2004 - Present:
* Government Solutions Center Pioneer Award for Innovation
* IRS Commissioners Awards for eServices, irs.gov Redesign, and Modernized eFile Mandate
* Keynote Performance Award for Best Transaction Reliability (irs.gov)
* Government Computer News Agency Award for Innovation (eSevices)
* PC Magazine 2006 Top Websites (irs.gov)

Bert DuMars’s Contact Settings

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  • job inquiries
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