
Industrial Psychologist (Lakin Associates); Sales Trainer ("Sell with NLP!")
Greater Chicago Area

Industrial Psychologist (Lakin Associates); Sales Trainer ("Sell with NLP!")
Greater Chicago Area
Mission: To make a difference in my clients' businesses
We provide psychological profiles of managers, executives, and sales professionals to help hiring managers have an indepth look at the strengths and weaknesses of individuals prior to making a decision (hire/promote); we also train sales professionals how to use NLP (Neurolinguistic Programming) to have an advantage in all aspects of selling including face-to-face contacts, calling on the phone, email, direct mail, web content, and telemarketing scripts. References can be seen on my websites.
(Human Resources industry)
July 1980 — Present (29 years 6 months)
I provide assessments of key individuals to help you look more closely at the person's strengths and weaknesses before hiring or promoting. I talk with the candidate/incumbent for about two hours followed by two hours of questionnaires. For more information, look at the website: www.lakinassociates.com or call 630-871-2996 if I can help make a difference in your business.
(Human Resources industry)
June 1979 — Present (30 years 7 months)
I provide 1-, 2-, and 3-day workshops for selling professionals on how to sell YOU!! Using the techniques from Neurolinguistic Programming (NLP), people can greatly increase their ability to get others to trust them and to influence the choices others make. This program can completely change how you look at the sales process.It will improve direct selling, team selling, phone selling, direct mail response, web activity, and even advertising results. The program was the basis for the top-selling book, The Unfair Advantage: Sell with NLP! which is available in four languages and in audiobook format. A DVD set of the workshop is also available. For more information, look at my website: www.nlp4biz.com or call 630-871-2996 if you want The Unfair Advantage for your sales force.
(Privately Held; Professional Training & Coaching industry)
July 1984 — 2009 (25 years )
Member of Vistage "100 Club" Achievement Award for Speakers
(Privately Held; 1-10 employees; Human Resources industry)
September 1978 — June 1980 (1 year 10 months)
1968 — 1978
William Jewell College 1966-68
Author of "The Unfair Advantage: Sell with NLP!" (published in English, Romanian, Polish, and Spanish)
American Psychological Association