Passionate Digital Marketer. Strong interest in Video Games and Interactive Entertainment
Toronto, Canada Area
- Current
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- Digital Strategist / Principal at Creative Traction
- Past
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- Co-Author at The Age of Conversation
- Digital Media Specialist at OriginHR Canada
- Co-Author at Join The Conversation
- Author at CMP Media
- Public Relations Coordinator at DreamCatcher Interactive
- Education
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- Ryerson University
- Ryerson University
- Humber College
- Recommended
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14 people have recommended Duane - Connections
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239
connections
- Industry
- Marketing and Advertising
- Websites
Duane Brown’s Summary
My background includes education in Marketing and Public Relations as well as work experience with such companies as TELUS, Research In Motion, CIBC, H&M, Greyhound, City of Toronto, Region of Waterloo, Queensway Healthcare, DreamCatcher Interactive.
I've setup and ran Twitter, Facebook Page(s) and Wiki accounts for varies clients from the retail, engineering and technology industry as well as for myself of course. I've used my knowledge to help launch digital marketing campaigns on 5 of 7 continents and ran search engine marketing campaigns for Research In Motion all over North America.
Duane Brown’s Specialties:
•Internet/Digital Marketing
•Search Engine Marketing (PPC, Google AdWords, MSN & Yahoo)
•Knowledge in Emerging Media: Twitter, Facebook & Mobile
•Social Media Training
•Research, Planning & Measurement
•Project / Product management
•Problem Solving
•Leadership / Decision Making
•Organization / Communication
Duane Brown’s Experience
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Digital Strategist / Principal
Creative Traction
(Privately Held; Marketing and Advertising industry)
March 2006 — Present (3 years 9 months)
- Strategically planned, developed and executed marketing plans that meet communications and business objectives
- Researched current competition’s market share
- Analyzed market research for past and future trends
- Created marketing plan for MMOG, Websites & TV Shows
- Clients include Sullivan Entertainment, Player1, ID Gamer, Sacke & Associates, Gerard Dolan
GameIndex.ca
- Launch Feb. 2009 (Build between August 08 - Feb. 09)
- Managing link building process
- Doing keyword research for SEO
- Built and designed website
- Using Twitter, IGDA, Facebook, Wikipedia and LinkedIn (among others) to drive qualified traffic to the site
- Using Google Analytic to track quantitative & qualitative behavior of users
Project X
- Developed brand strategy for new website
- Using earned media & digital marketing to increase web site traffic growth
- Using Google Analytic to track quantitative & qualitative behavior of users for revenue growth -
Co-Author
The Age of Conversation
(Marketing and Advertising industry)
2008 — 2009 (1 year )
In 2007, The Age of Conversation brought together 103 authors from 10 countries to explore a single topic -- how social media is changing marketing from a monologue to a dialogue.
In 2008, The Age of Conversation: Why Don’t People Get It? will bring together 275 authors from around the globe to address several themes around transmission of messages and introduction of change. I had the pleasure and opportunity to write a chapter in this years book.
In 2009, The Age of Conversation: It’s time to get busy! will bring together 300 authors from around the globe to address several themes around getting the work done at the end of the day. I had the pleasure and opportunity to write a chapter in this years book. -
Digital Media Specialist
OriginHR Canada
(Privately Held; Marketing and Advertising industry)
May 2007 — March 2009 (1 year 11 months)
- Strategically researched, planned and executed online media campaigns that exceed clients’ objectives
- Managed social media campaign for CheckOutIt.ca launch
o Launched Facebook page with Social Ads
o Taught social media to internal team before launch
o Managed media with internal/external teams
o Communicated results with management & client
- Launched global online campaigns for clients ranging in budgets of $55,000+
- Increased search engine marketing spend by 300% between 2007 - 2009
- Negotiated contracts with media vendors on behalf of clients
- Helped recruit intern and manage their day-to-day task(s) within the company
- Lead all search engine marketing campaigns for clients across North America from conception to post-launch on Google, Yahoo and MSN
- Administered company’s blog (OriginalThought.ca)
- Managed internal wiki to help streamline company processes
- Increased products that account managers sold to clients; Facebook, Google AdWords, MSN Messenger, Twitter, Captivate
- Researched new potential markets for the company including video games & university recruitment
Clients include Research In Motion, CIBC, Greyhound, TELUS & H&M -
Co-Author
Join The Conversation
(Publishing industry)
2007 — 2007 (less than a year)
Along with writing a section of Join The Conversation by Joseph Jaffe.
I also has the opportunity to be mentioned in The New Rules of Marketing and PR by David Meerman Scott in 2007. -
Author
CMP Media
(Public Company; 1001-5000 employees; UBM; Publishing industry)
March 2007 — June 2007 (4 months)
Leveraged my PR and marketing knowledge for video games and wrote a 3 part feature on Gamasutra.com about how to use online marketing/PR to reach gamers:
The Art & Science of Public Relations - It Doesn't Have To Be Russian Roulette if You Don't Want It to Be
Online Public Relations: The Good, The Bad and The Ugly
Online PR For Games: There Is No Going Back Now -
Public Relations Coordinator
DreamCatcher Interactive
(Privately Held; Computer Games industry)
January 2005 — January 2006 (1 year 1 month)
- Worked with core gaming press and mainstream media, including but not limited to:
IGN.com, Gamespy.com, Electric Playground, Game Head, Gamespot.com, and MTV
- Assisted with Game of the Year: Painkiller
- Managed the launch of And Then There Were None
- Assisted with event planning and implementation for E3
- Demonstrated and pitched titles to press during E3
- Managed PR plan development and execution
- Coordinated with the Paris office regarding PR plans
- Prepared and distributed communication material to the press and public
- Supervised PR agency to execute press opportunities
- Managed the budget for each title
- Handled media requests in an effective manner
- Managed media coverage and website updating
Duane Brown’s Education
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Ryerson University
Certificate , Marketing Management , 2008 — 2009
Classes Taught: Marketing Research, Consumer Behaviour, Effective Persuasion, e-Marketing, Concepts of e-Business, Marketing
- Activities and Societies:
- Ryepride
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Ryerson University
Certificate , Business Management , 2005 — 2008
Classes Taught: Management, Marketing, Information Technology Management, Business Statistics & Economics
- Activities and Societies:
- RyePride
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Humber College
Public Relations , Communication , 2002 — 2005
Honors Graduate: 3-Year Public Relations Diploma Received
Classes Taught: Media Relations; Marketing; Proposal Development; Speech Writing/Presentation; Electronic Publishing; and Entrepreneurship.- Activities and Societies:
- Humber LGBT & Enqueery
Additional Information
Duane Brown’s Websites:
Duane Brown’s Interests:
Snowboarding Cooking Video Games Photography Reading Social Media & Emerging/Earned Media
Duane Brown’s Groups:
RyePride
HumberLGBT
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Ryerson University Alumni -
Toronto Entrepreneur Alliance -
Interactive Advertising Bureau of Canada -
Toronto Digital Marketing Professionals -
Canadian Interactive Experts -
Video Gaming Industry Executives -
nextMEDIA -
Toronto Marketing Community -
Ryerson University Business Alumni Association -
Canada's Media Professionals -
Canadian Social Media Marketing -
Social Media Marketers Knowledge Share Community
Duane Brown’s Honors:
- 2004 Minerva Scholarship: Harry Jerome Scholarship Fund
- 2003 Learning Disabilities Association of Etobicoke Award
- 2002 & 2003 Honors: School of Media Studies
Duane Brown’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
