
Passionate Marketer of Video Games and Interactive Entertainment
Toronto, Canada Area

Passionate Marketer of Video Games and Interactive Entertainment
Toronto, Canada Area
Duane's background includes education in Marketing and Public Relations as well as work experience with such companies as Sulliven Entertainment, DreamCatcher Interactive, Universal Pictures, TELUS, Research In Motion, CIBC, and Style Exchange.
Product Launch
Event Management
Press Kit Development
Public Relations Planning & Measurement
Social Media knowledge
(Marketing and Advertising industry)
May 2007 — Present (1 year 3 months)
(Broadcast Media industry)
December 2006 — Present (1 year 8 months)
BandwidthCamp is a weekly look into marketing, PR, and advertising related to the interactive entertainment and video game. You can find out everything you need to know about the blog over here: www.bandwidthcamp.com.
(Computer Games industry)
March 2006 — Present (2 years 5 months)
- Strategically planned, developed and executed PR plans that meet communications and business objectives
- Maintains relationships with key members of mainstream and niche press/media
- Writes press releases, backgrounder and assembles press kits
- Researched current competition’s market share
- Analyzed market research for past and future trends
- Identified potential strategic partnerships & acquisition
- Assisted with business plan
- Analyzed potential for product verses competitions
- Brand development
- Created marketing and PR plan for MMOG, Websites & TV Shows
- Clients include; Sullivan Entertainment, Player1, Ooober, ID Gamer
(Marketing and Advertising industry)
2008 — 2008 (less than a year)
In 2007, The Age of Conversation brought together 103 authors from 10 countries to explore a single topic -- how social media is changing marketing from a monologue to a dialogue.
In 2008, The Age of Conversation: Why Don’t People Get It? will bring together 275 authors from around the globe to address several themes around transmission of messages and introduction of change. I had the pleasure and opportunity to write a chapter in this years book.
(Publishing industry)
2007 — 2007 (less than a year)
Along with writing a section of Join The Conversation by Joseph Jaffe.
I also has the opportunity to be mentioned in The New Rules of Marketing and PR by David Meerman Scott in 2007.
(Public Company; 1001-5000 employees; UBM; Publishing industry)
March 2007 — June 2007 (4 months)
Leveraged my PR and marketing knowledge for video games and wrote a 3 part feature on Gamasutra.com about how to use online marketing/PR to reach gamers:
The Art & Science of Public Relations - It Doesn't Have To Be Russian Roulette if You Don't Want It to Be
Online Public Relations: The Good, The Bad and The Ugly
Online PR For Games: There Is No Going Back Now
(Privately Held; 51-200 employees; Computer Games industry)
January 2005 — January 2006 (1 year 1 month)
- Worked with core gaming press and mainstream media, including but not limited to:
IGN.com, Gamespy.com, Electric Playground, Game Head, Gamespot.com, and MTV
- Assisted with Game of the Year: Painkiller
- Managed the launch of And Then There Were None
- Assisted with event planning and implementation for E3
-; Demonstrated and pitched titles to press during E3
- Managed PR plan development and execution
- Coordinated with the Paris office regarding PR plans
- Prepared and distributed communication material to the press and public
- Supervised PR agency to execute press opportunities
- Managed the budget for each title
- Handled media requests in an effective manner
- Managed media coverage and website updating
(Educational Institution; 1001-5000 employees; Higher Education industry)
January 2003 — April 2005 (2 years 4 months)
Front Desk Assistant
- Handled the cash flow for previous and beginning day
- Managed customers concerns during midnight shifts
- Checked students and hotel guests in and out of computer system
- Assisted with issues that arose during shift
- Managed the front desk during the midnight shift
Book Store Assistant
- Supported students & professors with locating course material
- Managed customers concerns during shifts
- Assisted with issues that arose during shift
- Helped restock shelves with books and convenience items
BCOM, Marketing & Psychology (part-time), 2005 — 2011 (expected)
Public Relations, Communication, 2002 — 2005
Honors Graduate: 3-Year Public Relations Diploma Received
Classes Taught: Media relations; Marketing; Proposal development; Speech writing/presentation; Electronic publishing; and Entrepreneurship.
Snowboarding Cooking Photography Social Media
RyePride
HumberLGBT
- 2004 Minerva Scholarship: Harry Jerome Scholarship Fund
- 2003 Learning Disabilities Association of Etobicoke Award
- 2002 & 2003 Honors: School of Media Studies