LinkedIn: Daniela Trifone

Current

Search Engine Marketing Consultant at Sems - Fullsix Group

Education

Politecnico di Milano

Connections

131 connections

Industry

Online Media

Daniela Trifone’s Summary

As a professional in the search marketing industry since 2005, I've worked with major international clients including MTV, Zurich, Microsoft, Nestlè, Fiat, Dell computers, Lastminute.com (Travelocity European branch), Expedia and many more supporting their success with my expertise.

• Clear comprehension of web analytics, LOG analysis and the ability to take action based on data; setting up and managing analytics tools like Google Analytics, Omniture, WebTrends and Indextools.

• Deep knowledge of SEO tecniques and SEM tactics to get the most out of search engines for marketing/advertising purpose: from SERP to Google maps and to many other SE related services that can be useful to increase ROI and brand awareness.

• Highly focused on both user centric approach and ROI maximization for SEO and SEM activities to increase conversion rates thanks to usability and user experience improvements.

• Strong knowledge of paid search (PPC) campaign management, ROI analysis and marketing investment optimization.

• Interested in market and competitive analysis for cross media advertising and digital marketing.

• Solid analytical, creative and communication skills.

Daniela Trifone’s Specialties:

Interactive marketing, search engine marketing - SEM, web analytics, search engine optimization - SEO, PPC management, social media optimization - SMO, search behaviour tracking and monitoring, user experience design for SEO activities, integrated internet marketing strategy, ecommerce conversion enhancement, persuasive website information architecture, web copywriting, strategic marketing communication, online advertising, affiliation marketing, email mkt, online branding and WOM marketing.

Daniela Trifone’s Experience

Search Engine Marketing Consultant

Sems - Fullsix Group

(Privately Held; 11-50 employees; Marketing and Advertising industry)

August 2007 — Present (10 months)