Daniela Trifone

Current

Sessional lecturer/Professor at IULM University
Search Engine Marketing Consultant at Sems - Fullsix Group

Education

Politecnico di Milano

Recommended

1 person has recommended Daniela

Connections

234 connections

Industry

Online Media

Daniela Trifone’s Summary

As a professional in the digital marketing industry since 2005, I've worked with major international clients including MTV, Zurich, Microsoft, Nestlè, Fiat, Dell computers, Lastminute.com (Travelocity European branch), Expedia and many more supporting their success with my expertise.

• Strong knowledge of branding and direct response campaign management, results forecasting and marketing investment optimization.

• Experienced in market and competitive analysis for cross media advertising and pure digital marketing campaigns development.

• Highly focused on both user centric approach and ROI maximization for online marketing activities to increase conversion rates thanks to usability and user experience improvements.

• Clear comprehension of web analytics, LOG analysis, buzz monitoring and ability to take action based on data; setting up and managing analytics tools like Google Analytics, Omniture, WebTrends, Nielsen and Indextools.

• Familiarity with SEO tecniques and SEM tactics to get the most out of search engines for marketing/advertising purpose: from video optimization to social media campaigns, I'm used to deal with several web services to increase ROI and brand awareness.

• Solid analytical, creative and communication skills.

Daniela Trifone’s Specialties:

Interactive marketing, web analytics, search behaviour tracking, buzz monitoring, user experience design, search engine marketing - SEM, search engine optimization - SEO, PPC management, social media optimization - SMO, integrated internet marketing strategy, ecommerce conversion enhancement, persuasive website information architecture, web copywriting, strategic marketing communication, online advertising, affiliation marketing, email mkt, online branding and WOM marketing.

Daniela Trifone’s Experience

Sessional lecturer/Professor

IULM University

(Educational Institution; Higher Education industry)

April 2009 — Present (8 months)

Social media marketing executive marketing - Sessional lecturer/Professor
Search Engine Marketing Consultant

Sems - Fullsix Group

(Privately Held; Marketing and Advertising industry)

August 2007 — Present (2 years 4 months)