| Integration | SEO | Marketing |
London, United Kingdom
- Current
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- Marketing (Internet Development & SEO) at Ince & Co
- Marketing (Internet Development and SEO) at Ince Al Jallaf & Co
- Past
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- Marketing (Digital Integration) at npower
- Head of Digital (Interim) at Barratt Developments PLC
- SME Marketing & Internet Consultant (Sole Proprietorship)
- Marketing & Website Manager at SBGI
- e-Commerce & Marketing at Hagemeyer UK
- Director at Ardal UK Ltd (Self-employed)
- Education
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- University of Liverpool
- The University of Northampton
- Recommended
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7 people have recommended David - Connections
-
500+
connections
- Industry
- Marketing and Advertising
- Websites
David Sayce’s Summary
Broad experience in all aspects of Marketing, Internet and e-Commerce from SME to Corporate, working across both local and international since 1995.
Member of The Institute of Direct Marketing
David Sayce’s Specialties:
Complete internet development strategy and project management
Full digital integration
Local and International SEO & marketing (since 1995)
Analytics setup & review
e-Mail campaigns - up to 2.2 million
PPC Campaigns - up to £45,000 monthly budget
Banner & affiliate advertising
Advisory for media journalists
SME / small project consulting
Global e-Commerce
Marketing communications
Competitive intelligence.
Internet usability and accessibility
David Sayce’s Experience
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Marketing (Internet Development & SEO)
Ince & Co
(Partnership; 201-500 employees; Law Practice industry)
June 2008 — Present (1 year 2 months)
Ince & Co is renowned for clear legal analysis and tenacious, resourceful commercial dispute resolution, deploying ADR and arbitration, as well as litigation. Underpinning this expertise is a grasp of clients' commercial needs. Ince provides business and finance advice for corporate clients in a wide range of industries.
Ince & Co is regularly judged the number one shipping law firm. It handles every aspect of maritime law, including collisions, salvage, charterparty, carriage of goods, ship finance, work-out, general average, personal injury and pollution.
International law firm Ince & Co has offices in Dubai (Ince Al Jallaf & Co has grown from leading law firms Ince & Co and Dubai-based Al Jallaf Advocates & Legal Consultants), Hamburg, Hong Kong, Le Havre, London, Paris, Piraeus, Shanghai and Singapore.
Projects include:
Web Development of www.incelaw.com
SEO / SEM (inc. China & UAE - Ince Al Jallaf & Co)
Onlince PR (inc. UAE)
Google Analytics setup & reports -
Marketing (Internet Development and SEO)
Ince Al Jallaf & Co
(Law Practice industry)
June 2008 — Present (1 year 2 months)
Ince Al Jallaf & Co grew from two leading teams, Ince and Dubai-based Al Jallaf Advocates & Legal Consultants. What sets us apart from other firms is our capacity to handle matters both “on the ground” and overseas. In the region, as well as assisting with transactions, contracts and other documentation, we are qualified to represent clients in the UAE courts.
We are part of the international Ince & Co network. This gives us direct access to advice and representation in key commercial centres around the world, together with an extensive range of correspondent lawyers.
Projects include:
Web Development of www.incelaw.com
SEO / SEM (inc. China & UAE - Ince Al Jallaf & Co)
Onlince PR (inc. UAE)
Google Analytics setup & reports -
Marketing (Digital Integration)
npower
(Public Company; 10,001 or more employees; Utilities industry)
February 2008 — May 2008 (4 months)
One of the UK's largest energy suppliers, serving residential consumers and business customers, part of the RWE Group. The hometeam (home services) division deals specifically with domestic service, repairs and installs.
Developing Integrated Digital Marketing
Raising awareness of the new npower hometeam brand
Marcomms strategy, including:
Integration of full markeitng campaign (TV, Press, Direct, Internet)
SEO - Keyphrase analysis & promotion
PPC - Develop & refine campaign
Email - Develop & deliver email campaign to 2.2 million current and prospective customer base (using behavioural marketing)
Online advertising via networks
Introduction and set up of website analysis Using Google Analytics, Webtrends, Redeye and Click Density
Development of 'best practice' -
Head of Digital (Interim)
Barratt Developments PLC
(Marketing and Advertising industry)
January 2008 — January 2008 (1 month)
Barratt Developments PLC focuses on two strong national brands for its house building activities across Great Britain, Barratt Homes and David Wilson Homes. The strong local house building brand, Ward Homes, is focused on Kent and the South East. Barratt Developments also have a commercial property development business, Wilson Bowden Developments.
Intirm Head of Digital
Firefighting internet issues
Managing intergrated digital as part of national marketing camaign including TV, Press & Internet.
Manage website analytics both Google Analytics and Webtrends -
SME Marketing & Internet Consultant
Sole Proprietorship
(Sole Proprietorship; Myself Only; Marketing and Advertising industry)
July 2007 — December 2007 (6 months)
Brand development, web site traffic growth, web site UI, PR
Developed brand strategy and analytics/statistics systems.
Strategic Consulting, including marketing plan & growth strategy development. -
Marketing & Website Manager
SBGI
(Privately Held; 11-50 employees; International Trade and Development industry)
April 2006 — November 2007 (1 year 8 months)
Since its formation in 1905, the SBGI has been the only trade association covering the whole of the onshore gas industry. In recent years its scope has extended to other parts of the other energy and utilities sectors. The SBGI has two organisational divisions - Utility Networks and the Heating and Hotwater Industry Council.
Development of association websites including SBGI, HHIC, covering both B2B and B2C markets. This is the evolution of static sites into community centric sites offering e-commerce functionality.
Developed website and marketing communication strategy (including SEO) to increasing member support and build an established community within the energy and utilities market
Introduced analysis functions across websites and membership email communications, allowing data to be tracked and marketing strategies to be implemented through the aggregated results -
e-Commerce & Marketing
Hagemeyer UK
(Public Company; 10,001 or more employees; HGM; Wholesale industry)
September 1999 — February 2006 (6 years 6 months)
Operating throughout the UK and Ireland, Hagemeyer (UK) Ltd is part of Hagemeyer NV, a leading international electrical distribution services group. The parent company spans the globe with subsidiary companies in Europe, the Americas, Asia Pacific and Australasia.
Managed the development and strategy of new corporate websites for UK operating companies to replace existing sites and improve brand recognition
Responsible for all Hagemeyer UK e-commerce sites including performance and reliability of sites, training for internal staff and future developments. Worked with the Hagemeyer Global Operating Companies, representing the UK and Ireland, in developing a global e-commerce strategy for Hagemeyer
Project management and testing of Hagemeyer Exchange – Web based EDI (Electronic Data Interchange) for the transaction of business documents, allowing Hagemeyer to reduce the costs of delivery -
Director
Ardal UK Ltd (Self-employed)
(Self-Employed; 1-10 employees; Wholesale industry)
June 1991 — August 1999 (8 years 3 months)
Wholesale sporting goods and export business, including e-Commerce retail sites
Technical management and maintenance of Direct Darts, e-commerce site developing both retail and wholesale selling of darts via the Internet (live September 1997)
Development of marketing strategies and brand to increase sales and looked after search engine optimisation of the site to maintain a continued high scoring across search engines
Exhibitor at the National Sporting Goods Expo (Chicago, USA)
David Sayce’s Education
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University of Liverpool
MBA (Marketing) , [Elective] Advanced Concepts of e-Business , 2004 — 2007
Areas of study include:
Marketing in a Global Environment
Consumer Behaviour
Managing Resources
Marketing Management
Organizational Management
Contemporary Business Economics -
The University of Northampton
1992 — 1995
Additional Information
David Sayce’s Websites:
David Sayce’s Interests:
Entrepreneurship, Internet, Marketing, Evangelism, Organizational development, Consumer Bahavior & Brands, Strategic planning, Digital video & photography, Professional networking, Usability research,
David Sayce’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- expertise requests
- business deals
- reference requests
- getting back in touch
