David Atkinson

Current

Senior Vice President, Marketing & Business Development at icon B Marketing & Publicity
Owner/Consultant at Positive I.D. Marketing Solutions

Past

Consulting CMO at AutoPilot Fitness Marketing Solutions
Director, Marketing & Business Development at Academic Financial Holdings, LLC
Sr. Manager, Marketing & Business Development at Time Wise Management Systems

Director, Marketing Communications/Creative Services at Intertape Polymer Group, Inc.
Director of Marketing at Success Events International, Inc.
Director, Marketing & Creative Services at PrimeNet Marketing Solutions
Sr. Art Director at The Tampa Tribune

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4 more...

Education

Northern Michigan University
U.S. Air Force
Northwood University

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Recommended

11 people have recommended David

Connections

500+ connections

Industry

Marketing and Advertising

David Atkinson’s Summary

Technology-Focused Integrated Marketing, Business Development, Advertising, Media & Public Relations
Corporate Identity & Product Brand Development and Management

Industries: Education (B2B, B2C) • Financial (B2C) • Defense (B2B) • Process Manufacturing (B2B) • Agricultural Products (B2B, B2C) • Hardware/Building Products (B2B, B2C) • Business and Motivational Events and Seminars (Medium to Large Sized Venues, B2C)

I create campaigns that enable companies to brag about themselves, their products and services with the ultimate goal of considerably increasing their market share and revenues. I am a results-driven MARCOM/Bus Dev specialist with demonstrated success creating and implementing technology-focused initiatives supporting strategic objectives for organizations ranging from $20 million to nearly $1 billion in annual sales revenue.

David Atkinson’s Specialties:

• Establishing and maintaining successful integrated marketing, branding and communication strategies
• Assembling, directing and mentoring marketing teams
• Creating innovative project management solutions with a focus on tracking and reporting accuracy
• Producing search engine optimized web sites and effective internet marketing campaigns
• Discovering and implementing revenue-producing lead generation sources
• Cultivating new go-to-market products and sustaining product lifecycles

David Atkinson’s Experience

Senior Vice President, Marketing & Business Development

icon B Marketing & Publicity

(Marketing and Advertising industry)

November 2009 — Present (2 months)

Icon B. Marketing & Publicity provides a wide variety of marketing and advertising campaigns to solve our clients' marketing needs. Our team has years of experience in the world of fashion, luxury and beauty. We believe that the success of any marketing initiative starts with a thorough evaluation of our clients' business strategy, target markets and marketing objectives.

Our experts develop the appropriate marketing strategies and materials to achieve targeted goals for our clients. Our creative team will then execute proven methodologies to effectively launch your new campaign in a big and bold manner - whether it is a new name or brand, corporate identity, advertisement or promotion.

Our designers, marketing consultants and production crews have a passion for the industry. That, combined with our boutique niche concept and ability to showcase beauty makes our business more than just a business...it's an art form.
Owner/Consultant

Positive I.D. Marketing Solutions

(Marketing and Advertising industry)

January 2008 — Present (2 years )

Positive I.D. Marketing Solutions is a marketing communications consulting firm with a proven track record of helping companies of all sizes increase revenue, create a competitive advantage and improve marketing efficiencies.
Positive I.D. provides strategic planning, corporate communications, public relations, brand development and marketing consulting services - each utilizing proven processes that have been refined and validated over dozens of client engagements.
Our client list includes an eclectic mix of start-ups, emerging growth companies and Fortune 500 corporations -- from consumer products and services to business-to-business solutions.
Consulting CMO

AutoPilot Fitness Marketing Solutions

(Marketing and Advertising industry)

August 2009 — November 2009 (4 months)

AutoPilot Fitness Marketing Solutions is the FIRST and ONLY company to sell the service of “automatically done for you” sales lead follow-up and customer relationship management.

We take follow-up off your hands while increasing customer "stickiness."

AutoPilot delivers three levels of service. Each level provides additional features to the prior level of service.

Level One is a follow-up service for leads and customers. Fitness Owners no longer have to feel like they are "chasing or bugging" prospects AND they aren't losing those leads or their money.

We do all of the follow-up for the Fitness Owner. This is done without any additional work for the owner or staff. There is no software to purchase and nothing new that needs to be learned. You do business as usual and we do the rest. This allows you to focus on getting results for your clients while we focus on getting you more clients.

Level Two provides lead generation through Marketing 2.0 Social Media. We drive traffic to our clients' website while we Tweet, and Blog. Our Fans (Facebook) learn about our clients and when we are on YouTube we are promoting our clients. We will swamp you with new leads.

Level Three provides an advertising agency type service where we manage your outgoing direct mail campaigns. We focus on making your mail pieces effective and maximizing your marketing dollars.
Director, Marketing & Business Development

Academic Financial Holdings, LLC

(Financial Services industry)

September 2006 — January 2008 (1 year 5 months)

Tampa, Florida
• Responsible for the company’s marketing, lead acquisition and business development, nearly $1 billion in student loan volume and $41.1 million in gross revenue in 2007.
• Redesigned company web site, visually and architecturally. Optimized and managed content to increase traffic.
• Increased CPC conversion rate on Google from .45% to 30.3% and Overture from .58% to 21.9%.
• Designed an import process for leads from the web site, lead generation companies and other internet sources. Increased response time and close rate by 47%.
• Discovered and implemented lead acquisition which generated nearly $17.5 million from March to November 2007.
• Grew the company’s Broker Division volume by more than 600% in one year. Added 13 new clients and nearly $485 million in student loan consolidation volume in less than one year.
• Conducted E-Mail Blast campaigns to drive inbound phone leads to the Call Center. Blast campaigns accounted for over $5.0 million in revenue.
Sr. Manager, Marketing & Business Development

Time Wise Management Systems

(Marketing and Advertising industry)

September 2005 — September 2006 (1 year 1 month)

Celebration, Florida
• Designed, developed, optimized and maintained the corporate web site, five manufacturing extension partnership (MEP) affiliate web sites, two intranet portals and an independent web project for the CEO in less than one year.
• Spearheaded national marketing efforts for the company’s Boeing Project, targeting and landing all of Boeing’s subcontractors for lean manufacturing and supply chain management training. Projected revenue to the company: $535 million over five years.
• Booked, coordinated and managed all Department of Defense industry-related trade shows for the company, including designing and purchasing new modular trade show properties for the company. Leads generated from the events resulted in 42 new clients and estimated revenue of $174 million.
• Conducted monthly training events for the Time Wise Institute to educate business consultants on the Time Wise Suite of Products nationwide, at campuses in Florida, Arizona and Massachusetts.
Director, Marketing Communications/Creative Services

Intertape Polymer Group, Inc.

(Public Company; 1001-5000 employees; ITP; Marketing and Advertising industry)

September 2001 — March 2005 (3 years 7 months)

Bradenton, Florida
• Responsible for integrated marketing plans and creative services for nine corporate divisions (eight B2B, one Consumer Products division) with an annual budget of $4.5 million. From 2001 to 2004, the Company grew from $384 million in annual sales revenue to $652 million.
• Provided creative direction, branding, promotion and marketing guidance for new products and market niches expanding the smallest product division (woven coated products) into new initiatives in the agricultural industry. Provided enough leverage to bid on a $450 million federally mandated opportunity.
• Turned around a 23% market share decline in the B2B automotive aftermarket industry. Reestablished industry leadership resulting in reacquisition of all lost market share and acquiring an additional 3% market share increase in just 1 1/2 years.
• Re-branded and redesigned confusing and inconsistent product packaging, achieving a 10.7% increase in national market share in 18 months.
Director of Marketing

Success Events International, Inc.

(Marketing and Advertising industry)

May 2000 — September 2001 (1 year 5 months)

Tampa, Florida
• Established new, profitable seminar markets that negated a $1.3 million deficit and generated a $670,000 profit in less than six months. Researched and initiated a highly profitable tour of smaller, secondary cities using local and regional celebrities and three or four speakers geared to issues pertaining to the local business environment. Many competing companies have adopted this strategy.
Director, Marketing & Creative Services

PrimeNet Marketing Solutions

(Public Company; Marketing and Advertising industry)

January 1999 — May 2000 (1 year 5 months)

Clearwater, Florida
• Created an “Idea Team” consisting of personnel from all levels of the company who produced fresh, innovative ideas that resulted in considerable savings by avoiding possible production problems due to press, folding, and mailing incompatibilities. Achieved a savings of nearly $2.3 million in production and labor costs over a one year time period.
Sr. Art Director

The Tampa Tribune

(Marketing and Advertising industry)

1989 — 1996 (7 years )

David Atkinson’s Education

Northern Michigan University

Marketing 1975 — 1978
U.S. Air Force

Information Specialist , (Newspaper, Radio, Public Relations) , 1971 — 1975
Northwood University

Business Management 1969 — 1971

Additional Information

David Atkinson’s Interests:

United Way of Tampa Bay, United Cerebral Palsy, Horses for the Handicapped

David Atkinson’s Groups:

American Marketing Association (Tampa Bay Chapter), Tampa Bay Executive Forum (TBEF) - Marketing Director (2007-08), Tampa Bay Technology Forum (TBTF), Worknet Pinellas/Transitioning Executives Networking Group (TEN), Marketing Executives Networking Group (MENG), Direct Marketing Association (DMA), Sales & Marketing Executives International (SMEI), AIGA (American Institute of Graphic Arts, Northern Michigan University Alumni Association, Northwood University Alumni Association

Executive Suite
Marketing Executives Networking Group
Netshare
Networked Recruiter (34,197+ total network) 3rd Largest Recruiting and HR & 2nd Largest Agency Group
Christian Professionals Worldwide
Linked:HR (#1 Human Resources Group)
Inbound Marketers - For Marketing Professionals
Marketing Executives Group
CEO Club
Guerrilla Marketing Tips for Small Businesses
Google Group
TBEF/Tampa Bay Executive Forum
eMarketing Association Network
TopLinked.com (Open Networkers)
Technology Marketing Community
International Business
Leading International Open Networkers (LION)
Marketing 2.0 Technology (Over 3400+ Members)
American Marketing Association, Tampa Bay Chapter (Tampa, St. Petersburg, Clearwater and Sarasota)
Chief Marketing Officer (CMO) Network
Online Word of Mouth Marketing Group (OWOMMG)
CEO Crossing
Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
Tampa Bay Marketing Professionals
The Job Board (Find A Job, Post a Job)
Brand & Communications Management
Social Media Marketing
Marketing 2.0 Community
Tampa Area Business Leadership Alliance
Linked by Tampa Bay / Orlando
Linked 2 Leadership
Public Relations and Communications Professionals
CEO/ CIO/COE/COO/CFO/Head/VP/ Director/President Level - Senior Leadership Group
Tampa Bay Technology Leadership Association
Global Executive Exchange
TechDemand > Tampa Bay
Florida Marketing & Communications Association
Tampa Bay Rays Fans
CEO - (Chief Executive Officers) Clubs International
TopLinked Marketing Professionals
Executives in Transition
The Linked CXO / President, CEO, COO, CIO, CTO, MD, VP, Director 's
National CEO Network
Star:Candidate for Hire
The Job Hunter Group
Star:Candidate - $100K+ Executives for Hire
Tampa Bay Partnership
Star:Candidate Marketplace
AutoPilot Fitness Marketing Solutions
L2L RockStar Leader