Roger Anderson

Current

OC Membership Consultant at Southern California Biomedical Council - SoCalBIO

Past

Contributing Author at Age of Conversation
President at Modern Magellans Media
Consultant at Roger Anderson & Associates (Sole Proprietorship)

Division Manager - Immunobiologicals at MP Biomedicals (Formerly ICN Biomed)
Consultant at Spectrum Laboratories
CEO at BioCarta
VP eBusiness and Web Resources at BioCarta
CEO/Founder at Anderson Unicom Group, Inc.
Web Advertising Consultant at Ciphergen Biosystems
Web marketing consultant at Ciphergen

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Education

Caltech
UC San Diego

Recommended

5 people have recommended Roger

Connections

186 connections

Industry

Biotechnology

Websites

Roger Anderson’s Summary

Scientist, Entrepreneur, New Product Evangelist, CEO, Consultant, and Author
I received my Ph.D. in Molecular Biology from Caltech in 1996. After leaving Caltech, I have been on the business side of science. I have worked in at least 4 start-ups, twice serving as CEO. I have also served as a consultant to dozens of companies in the laboratory reagents and diagnostics markets. I usually concentrate on the focus of the executive team, industry relationship development, fund-raising, investor management and developing collaborations or acquisitions.

The entrepreneurial urge hit while I was at Caltech and it has never left. During graduate school, I would compare offerings from various suppliers to find the best item at the best price for the lab. That led to the concept of what was then a novel database driven online purchasing system website for life science products and Anderson Unicom Group (AUG). AUG grew from a concept in 1994 to a full-fledged business, competing with much larger companies by 1996.

In 2000, BioCarta, a San Diego based immunology products company acquired the assets of AUG and asked me to stay on and, later, to run the operation. I concentrated on improving supplier and customer confidence and arranged for additional funding to grow the operation.

While I continue to consult with many early stage companies, I have been busy writing. In May of 2007 Maps for Modern Magellans: Charts for Captains of Commerce was released. The series is written for people who feel frustrated after starting a business and then realizing they need help but believe they do not have time to read a business book to get that help. Every chapter of this series can stand on its own. The reader does not have to finish the entire book to benefit from it. The maps, charts, and diagrams are designed to help business owners, and managers, better grasp and communicate important business principles.

Roger Anderson’s Specialties:

Improving employee morale, Fund raising, Strategic planning, Brand focus, New Product Development

Roger Anderson’s Experience

OC Membership Consultant

Southern California Biomedical Council - SoCalBIO

(Non-Profit; 1-10 employees; Biotechnology industry)

May 2008 — Present (8 months)

I work specifically with appropriate companies in Orange County to increase networking opportunities, membership enrollment, increase use of purchasing services, and improve attendance at programs. Orange County has a dynamic and active medical device, biotechnology, and pharmaceutical community. Unlike other areas of the country it is under-appreciated at this time.
Contributing Author

Age of Conversation

(Non-Profit Organization Management industry)

July 2007 — July 2008 (1 year 1 month)

The Age of Conversation
Book co-authored by 103 authors from 10 nations
Each author submitted one “chapter”, of up to 400 words on a topic related to the book’s title.
My chapter: "Keeping the Message Consistent".

The Web site: http://www.ageofconversation.com/

The book was launched on Monday, July 16, 2007.
President

Modern Magellans Media

(Privately Held; 1-10 employees; Publishing industry)

March 2007 — May 2008 (1 year 3 months)

A new publishing company for a new series of books focused on business transformation and entrepreneurship- Maps for Modern Magellans
Consultant
Roger Anderson & Associates (Sole Proprietorship)

(Sole Proprietorship; 1-10 employees; Biotechnology industry)

September 2000 — January 2007 (6 years 5 months)

Worked with small companies to help them improve sales, strategic planning, and raise financing. Clients included, MP Biomedicals, Biocare Medical LLC and Spectrum Medical.
Division Manager - Immunobiologicals

MP Biomedicals (Formerly ICN Biomed)

(Privately Held; 201-500 employees; Biotechnology industry)

November 2003 — April 2005 (1 year 6 months)

MP Biomedicals (Formerly ICN Biomedicals), is a privately-held $XX million life science reagents and diagnostics company. This division was responsible for over 30% of the MP Biomedicals revenue in 2003. Products included antibodies, antigens, peptide inhibitors, substrates, cell biology media, solid and liquid media and sera, labware and plasticware. Was instrumental in the acquisition of Qbiogene ($16 million in sales). With Qbio, the Division sales grew to over 60% of the sales for the non-diagnostics portion of the company in 2004. Major focus was developing new products and procedures for new products to revamp the corporate image.
Consultant

Spectrum Laboratories

(Privately Held; 51-200 employees; Biotechnology industry)

2004 — 2004 (less than a year)

I assisted management in review of operations and organization.
CEO

BioCarta

(Privately Held; 11-50 employees; Biotechnology industry)

October 2002 — May 2003 (8 months)

BioCarta, is a Proteomic research reagents company. I joined the company in 2000 to direct the growth and development of the ecommerce and web site portions of the business. In October of 2002, after the company had spent the initial $6 million in funding, I was asked to attempt to restore or salvage the company. I determined the best course of action to be a merger of three companies owned or partially controlled by the BioCarta board of Directors; BioCarta, Orbigen Inc. and Gene May (all in San Diego). Restored confidence in the company among partners, customers, suppliers, employees and investors. BioCarta sales increased 4X over previous year - $300K to $1.2 million (not including new partners).
VP eBusiness and Web Resources

BioCarta

(Privately Held; 11-50 employees; Biotechnology industry)

September 2000 — October 2002 (2 years 2 months)

Managed all functions of the IT resources to support sales and marketing efforts with offices in San Diego, UK, Germany, and Japan. Developed web site including online commerce, marketing, improved user interface and automated product database website connection. Established database connectivity with Japanese partner website to allow for real-time product data retrieval. Led Proteomic Pathways Project.
CEO/Founder

Anderson Unicom Group, Inc.

(Privately Held; 11-50 employees; Biotechnology industry)

November 1994 — September 2000 (5 years 11 months)

Before the world knew there was a World Wide Web I started a service to connect scientists and suppliers in the lab reagent world. I managed all functions of this internet/e-commerce start-up all the way to wrap-up and sale to BioCarta. Raised over $4.0 million in capital that allowed us to work smart and compete with companies that had $100 million in pre-IPO funding. Managed the entire operation in the initial 4 years before hiring a CEO in order to devote more time to information technology and business development. Constructed the most comprehensive database of products for the life-sciences market, with over one million detailed items from over 10,000 suppliers. Wrote core computer programs, designed the user-interface and initialized data editing process
Web Advertising Consultant

Ciphergen Biosystems

(Public Company; Biotechnology industry)

1995 — 1996 (1 year)
Web marketing consultant

Ciphergen

(Public Company; Biotechnology industry)

1995 — 1995 (less than a year)

Roger Anderson’s Education

Caltech

PhD, Molecualr Biology, July 1987 — July 1995

Worked in the lab of Eric Davidson. Isolated Replication Factor A 70 Kd sub-unit based on a previously unidentified site-specific double stranded DNA binding activity. Established that RFA 70KD subunit binds to a 72 bp inverted repeat that exists in the s. purpuratus genome >100X The initial discovery of the repeat sequence was observed upstream of an early marker of tissue differentiation in the sea urchin embryo.
UC San Diego

BA w/ Honors, Biochemistry and Cell Biology, September 1985 — June 1987