
design researcher & strategist at SonicRim
San Francisco Bay Area

design researcher & strategist at SonicRim
San Francisco Bay Area
Contact Info: christinadroira@gmail.com
513-739-0131
Updated Portfolio:
www.coroflot.com/droirasc
My passion is to help create design solutions that are meaningful and relevant to people. I truly feel that a human centered process is the key to coming up with meaningful and successful products or services.
My strong skill set for uncovering people's needs and desires always leads to actionable opportunities for design. I know how to tell compelling stories that profoundly inspire design solutions that entail not only a human perspective but also incorporate broad cultural influences and ever changing market trends.
I am very skilled at visualizing insights from research in the form of sketches/storyboards/scenarios.
industrial design, footwear design, observational research, ethnographies, user research, extracting valuable actionable design insights, developing clear design principles, creating frameworks for meaningful concept, in home interviews, qualitative research, concept scenario creation, competitive benchmarking, storyboards, design strategy, storytelling, understanding of macro & micro trends, cultural trends, fashion trends
(Privately Held; Market Research industry)
October 2008 — Present (10 months)
San Francisco, CA
(Privately Held; Design industry)
February 2008 — September 2008 (8 months)
San Francisco, CA
(Self-Employed; Myself Only; Design industry)
October 2007 — February 2008 (5 months)
South Florida
Product Design, Graphic Design
http://miami.craigslist.org/crs/521892223.html
(Privately Held; Design industry)
January 2007 — March 2007 (3 months)
Chicago, IL
(Public Company; 10,001 or more employees; FRA:ADS; Sporting Goods industry)
June 2006 — September 2006 (4 months)
Portland, OR
(Public Company; 51-200 employees; Design industry)
January 2006 — March 2006 (3 months)
Columbus, OH
(Public Company; 201-500 employees; KSWS; Sporting Goods industry)
June 2005 — September 2005 (4 months)
Los Angeles, CA
(Public Company; 10,001 or more employees; GE; Financial Services industry)
January 2005 — March 2005 (3 months)
Louisville, KY
(Public Company; 10,001 or more employees; GE; Financial Services industry)
June 2004 — September 2004 (4 months)
Louisville, KY
2002 — 2007
BS , Industrial Design , 2002 — 2007
research + strategy portfolio :www.coroflot.com/droirasc
1. Selected to Present Student Project (INTOUCH) in Seoul South Korea for Samsung's Global Design Project. Sponsored Project: University of Cincinnati + Samsung Electronics, March 2005
2. Published in the Biodesign Innovation Sourcebook (Stanford Graduate School of Business & Program in Biodesign, October 2008). Sponsored Project: University of Cincinnati + Respironics Design Team.