President, RelevantAds; Local Search and Social Internet Marketing
Orange County, California Area
- Current
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- Founder & CTO at Relevant Ads
- Past
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- VP Technology at Local.com
- VP Technology at Mail2World
- Senior Director of Technology at Interchange Corporation
- Operations Manager at PIMCO
- Portfolio Data Manager at Johnson & Higgins
- Consultant at Morley Construction
- Education
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- UCLA
- USC
- Recommended
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4 people have recommended David - Connections
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212
connections
- Industry
- Internet
- Websites
David Rodecker’s Summary
DAVID has lead product development and technology companies for over a decade and has a history of creating unique online services. At RelevantAds, David has created a service that simplifies online marketing for SMBs; servicing more than 1,200 companies in it's first year and nearly 5,000 business listings. David built Local.com which became the fastest growing local search destination hitting 4.4MM unique visitors in 3 months. Prior to Local, David was a founding partner of Mail2World, where he created a multilingual email service that hosts 6.5 million mailboxes. Prior to dotcoms, David was in the financial industry with PIMCO where he deployed an automated bank-to-broker transaction processing system; under his management it exchanged trillions dollars.
David has formed partnerships with Google, Yahoo, Verizon, AT&T, Yellow Pages, TargusInfo, Amacai, ICQ (AOL), iVillage, EsMas and NetIdentity.
David has appeared on CNBC, TechTV and has spoken at conferences including: Inbox Event, ISPCon, Microsoft software training, and has been a guest instructor at Cal State University, Business School.
David graduated Phi Kappa Phi from in Engineering from the University of Southern California and went on to UCLA for his masters degree.
David Rodecker’s Specialties:
Dream, built, empower.
David Rodecker’s Experience
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Founder & CTO
Relevant Ads
(Privately Held; Internet industry)
March 2004 — Present (5 years 9 months)
Product:
• Created LocalSplash, a service that highlights local businesses online.
• Location Manager: Administration interface for SMBs, franchises and SEO companies to manage and syndicate business information.
• Splash Sites: Website production engine that is effective at SEO, scalable and customizable by customers.
BD:
• Formed over a dozen direct content distribution partnerships in local search and online search space.
• Established content syndication to over 45 online web placements and popular destinations.
Management:
• Grew a company from startup to nearly 100 persons among our satellite sales offices; 30 persons in technology and service at our headquarters.
• Created infrastructure that allows for continued rapid engagement of outsourced and automated product technology operations.
Success:
• Created a startup that has yielded 110% annual growth rate over 4 years and $6.5MM in annual revenue.
Tags: Local Search, Business Data, SEO -
VP Technology
Local.com
(Public Company; LOCM; Internet industry)
August 2004 — February 2006 (1 year 7 months)
Product:
• Created Local.com search technology and destination site; obtaining 4.4MM users in it's first 3 months.
• Developed LocalConnect, a syndicated local search product enabling white-labeled implementations.
• Deployed SMS LOCAL (shortcode 56225), a text-messaging solution for local search.
BD:
• Acquired crawling technology from AtLocal.com.
• Integrated several top-tier advertising and content partnerships.
Operations: Implemented highly scalable infrastructure of 440 servers in 4 data centers.
Management: Lead a team of 25 engineers, DBA's and PhD search scientists. -
VP Technology
Mail2World
(Privately Held; Internet industry)
April 2001 — July 2004 (3 years 4 months)
• Built massively scalable email infrastructure hosting over 6.5 million mailboxes and 55,000 hosted domains in 3 years.
• Enterprise and white-labeled portal email solutions; multi-lingual, localized interfaces and broad application compatibility.
• Built co-location of 120 servers, network devices, redundancies.
• Managed team of 20 employees, consultants, and out-sourced projects and motivated to ensure goals are achieved.
• Established procedures and automation to provide reliable service, efficiency, and company value.
Tags: collaboration, white-labeled, email, white-paper, SQL Server, .Net -
Senior Director of Technology
Interchange Corporation
(Public Company; LOCM; Internet industry)
February 2000 — March 2001 (1 year 2 months)
• Product Development: PPC syndication ad network and backoffice advertiser and administration user interfaces.
• Management: established technology teams: Development, Operations, and Systems; team of 30 persons.
• Technical: created structured environment of development framework and change management policies.
• Company Success: Working with sales and business development; grew from startup of $250k monthly revenue to $18MM annual run rate. -
Operations Manager
PIMCO
(Privately Held; AZ; Investment Management industry)
1998 — 2000 (2 years )
• Implemented securities trade platform (SWIFT); allowing the company to electronically trade $2.3 trillion dollars in one year.
• Reduced securities trading failures by 89%; saving the company $600k in annual penalties.
• Automated accounting workflow; reducing accounting headcount by 25 accountants. Significant collateral savings also obtained by reduced manual failures.
• Lobbied to ISITC, financial standards organization, for revisions to bank & broker electronic communication; structuring the process of settlement.
Tags: DTC, Rule Engine, ISITC, automation, SWIFT, NEON, MSMQ -
Portfolio Data Manager
Johnson & Higgins
(Public Company; 501-1000 employees; Insurance industry)
January 1997 — June 1998 (1 year 6 months)
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Consultant
Morley Construction
(Privately Held; 51-200 employees; Architecture & Planning industry)
June 1996 — September 1996 (4 months)
Migrated CRM systems for this 50 year old company. Adapted employees and systems to engage in online collaboration and communication.
David Rodecker’s Education
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UCLA
MS , Biomathematics , September 1997 — August 1999
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USC
BS , Chemical Engineering , August 1993 — May 1997
Graduated with Magna Cum Laude honors
- Activities and Societies:
- Tau Beta Pi
Additional Information
David Rodecker’s Websites:
David Rodecker’s Groups:
USC Alumni Association of Orange County
Technology Council (formerly Software Council of Southern California)
You'll also find me at: OCVG, TCVN, OCTANe, Marshall Alumni Association of Orange County, Cal State Long Beach Business School
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BIA/Kelsey -
Google Group -
TechBiz Connection -
Search Marketing Salon -
Localized Marketing Professionals -
Local Search -
BeWaterWise.com
David Rodecker’s Honors:
US Patent in materials chemical engineering at US DOE, Battelle
Phi Kappa Phi - Honor Society
Graduated Magna Cum Laude
Golden Key Recipient
Tau Beta Pi
David Rodecker’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
