
Successful hospitality executive, educator, keynote speaker and consultant now seeking a new challenge
Phoenix, Arizona Area

Successful hospitality executive, educator, keynote speaker and consultant now seeking a new challenge
Phoenix, Arizona Area
As a successful senior executive with accomplishments in leading hospitality industry organizations, my passion is blending pragmatic traditional hospitality with “ high-touch” and “high tech” to significantly improve financial, staffing and operational results.
Diverse background of providing high level leadership in corporate & multi-unit operations, system wide learning & turning around hotels to achieve exceptional results in market share gains, enhanced guest experience, expense controls & improved ROI for ownership.
• Frequent speaker at Franchise, Management Company & hospitality association events
• Author for global online services with almost 400 articles published & co-authored of hotel sales book
• University adjunct professor at 3 institutions over 20 year period, while managing with Sheraton, Hilton, Dunfey, Park Suite & independents
• Service as principal in independent training & consulting group for more than 12 years serving associations, management groups, convention & visitors’ bureaus, colleges & as expert witness
• Joined Best Western International in spring of 2000 & created & developed a blended learning system as the Director of Education & Cultural Diversity for world’s largest hotel chain
• Professional experience includes over 35 years in hotel operations, sales & marketing, training, food & beverage, management development & asset management on both single & multi-property basis
• Earned 5 industry certifications & am past recipient of operational & marketing awards from international brands
• Serve on several industry boards that deal with education and/or cultural diversity
• Have led an estimated 3,200 workshops & seminars
• Service as senior vice president for a client in specialty hotel brand for 8 years
Expertise and Research Interest
• Sales Management and training
• Turn-around and revenue management
• Professional Development & Customer Service
• Hospitality Leadership and Executive Education
• Making Cultural Diversity Real
• Accreditation & Developing Academic Hospitality programs
• Expert Witness and litigation support
(Hospitality industry)
March 2008 — Present (1 year 10 months)
• Work with major international hotel brands and management groups to create focused learning programs on marketing, operations and capitalizing on guest understanding.
• Regularly deliver keynotes and workshops on of operational, marketing, cultural diversity and service issues at association and corporate meetings.
• Author weekly columns in global publications to real world end users that range from mid market to upscale properties on operational, service and marketing topics. The audiences are international with regular measurable reader interaction from five continents.
• Interact with academic programs looking to evaluate and reposition its hospitality program.
• Maintain extensive service to industry affiliated commissions and councils.
(Hospitality industry)
March 2008 — Present (1 year 10 months)
Experienced and detailed professional available to assist hotel entities and attorneys as qualified expert witness. Industry certifications and proven competencies
(Non-Profit; Hospitality industry)
April 2000 — March 2008 (8 years )
Responsible for developing/delivering resources/training to 2,300+ hotels in N America, with support to international affiliates. Responsibilities expanded by CEO to become brand senior officer in providing tools to embrace cultural diversity
Accomplishments:
• Moved budget from expense to self funding
• Responsible for developing and delivering educational resources and training to world’s largest hotel chain, while also serving as the company senior cultural diversity officer
• Identified a five year learning plan and successfully introduced each of the multi-faceted blended learning programs on or ahead of schedule to more than 2300 hotels and 10,000 participants
• Team recognized with organization’s first TEAM OF THE YEAR recognition award
• Achieved seven consecutive annual performance ratings of “Clearly Exceeded” or “Met and Exceeded” Expectations
(Educational Institution; Higher Education industry)
September 1998 — March 2000 (1 year 7 months)
Taught
Seminar in Contemporary Management Issues Spring 2000
Business Communication Spring 2000
International Business Management Fall 1998
Human Resources Management Summer 1999
Compensation Management Summer 1999
Finance Management Spring 1999
Small Business Management Summer, Fall 1999
Microeconomics Fall 1999
(Hospitality industry)
October 1987 — March 2000 (12 years 6 months)
• Created/facilitated programs for independent and branded hotels, management groups, associations and CVBs that positively impacted staff and improved profitability
• Supported dozens of organizations with sales & marketing plans to regain market share and profitability
• Collaborated with Universities in hospitality program development and asset management
(Hospitality industry)
March 1990 — October 1997 (7 years 8 months)
Experienced and detailed professional available to assist hotel entities and attorneys as qualified expert witness. Industry certifications and proven competencies
(Educational Institution; Higher Education industry)
September 1989 — December 1996 (7 years 4 months)
Taught
Strategic Marketing Planning Spring 1990, 1992
Convention Management and Service Fall 1990, 1993
Housekeeping Management Fall 1991
Energy Management Spring 1995
Hotel & Motel Management and Operations Spring 1995
Hospitality Law Fall 1996
Food and Beverage Controls Fall 1996
(Hospitality industry)
February 1988 — June 1996 (8 years 5 months)
Provided a series of services to a major boutique hotel client serving medical centers including: Consultant, Senior Vice President of Operations, General Manager and LLP Management. The group sold its assets in 1996
(Hospitality industry)
January 1989 — December 1995 (7 years )
Designed and/or presented
Ethics 1990- 1995
Hotel Marketing and Sales 1989, 1994
Yield Management 1990- 1995
Destination Marketing 1990- 1995
Services Management 1990- 1995
Managing Quality Services 1990- 1995
Planning and Control 1990- 1995
Kitchen Management 1990- 1995
(Hospitality industry)
January 1986 — October 1987 (1 year 10 months)
Accomplishments:
• Provided on site pre-opening support, including completion and installation of FF&E, hiring/training of new staff in all areas of full service hotel including rooms, F&B, marketing, HR and administration
• The hotel opened on time, with a fully trained staff, and hotel generated the company’s highest revenues and profitability figures
(Educational Institution; Higher Education industry)
January 1982 — December 1985 (4 years )
Taught:
Marketing Hotels and Restaurants 1983, 1984
Front Office Operations 1983, 1984
Introduction to the Hospitality Industry 1982, 1983, 1984, 1985
Hospitality Accounting 1984
Hotel & Motel Management and Operations 1983
(Hospitality industry)
October 1981 — December 1985 (4 years 3 months)
• Completed major renovation , rebuilt client relationships and ran the highest market occupancy
• Recognized by ITT Sheraton with a number of major personal and hotel national awards of excellence including General Management, Renovation, Marketing, Housekeeping & Promotions
• Elected by peers as Sheraton Regional Council Chair
(Hospitality industry)
March 1980 — September 1981 (1 year 7 months)
Caroline Management (Hilton) NC
• Coordinated major renovations, launched major marketing efforts to regain lost market share after years of neglect and re-train staff in all areas of full service hotels
• Accepted multi-unit responsibilities for additional hotels after 1st four months with Raleigh Hilton.
(Hospitality industry)
August 1976 — February 1980 (3 years 7 months)
• Hired/trained 125+ staff in rooms operations of full service hotel including front office, housekeeping, engineering & security
• Major re-training effort of all staff to rebuild lost market share; complete overhaul of the systems to restore profitability.
• During this time, revenues met expectations; hotel lounge became city’s #1 club with highest gross revenues of 45+ hotels in chain.
• Following a disastrous fire which closed hotel for 6 months, assignment expanded to include supporting a complete renovation of the entire facility.
• I was the Acting General Manager & on-site manager for the $14 million renovation.
• Our management team was honored by the parent company & AH&MA for our safety training & staff response to the fire.
(Hospitality industry)
1976 — 1976 (less than a year)
(Hospitality industry)
June 1973 — December 1976 (3 years 7 months)
Corporate Management trainee, assistant front office manager, front office manager
Following graduation from college, I was hired by Sheraton at their 1500 room flagship hotel.
CHE, CHA, MHS, ACI , Hospitality , 1984 — 2008
Ph D, MBA , International Business , 2000 — 2005
BS , Hotel, Restaurant and Travel Adm , 1969 — 1973
Professional Service
• Educational Institute Certification Commission of AH&LA 2007- present
• Hospitality Industry Diversity Institute 2003-present
• AH&LA Multicultural Advisory Council 2003-present
• Council of Hotel, Restaurant & Institutional Educators – Corporate members - 2002- 2008
• AH&LA & AAHOA Education Committees 2006-present
•Accreditation Commission for Programs in Hospitality Administration 2003 -2008
•Panelist-CHRIE annual meeting 2002 Security/Safety
•Panelist- International Hotel Show – NY 2003 Customer Service
•Paper Moderator–CHRIE 2004
•Presenter – Real Estate Development 2003 Hunter – Atlanta
•Presenter–Diversity West (Las Vegas) 2004 Best Practices
•Presenter–AH&LA Spring show 2005 Cultural Diversity
•Presenter–Diversity West (Las Vegas)2005 Trends - Cultural Diversity
• Host–Accreditation Commission Meetings 2005
• Judge–Diversity East (Atlanta) 2006 Best Practices
• Presentation at Graduation Ceremony 2003-2007 AAHOA
Selected Professional Recognitions
Best Western International
WOW Team of the Year – Company Wide Award of Distinction: Education and Training
American Hotel & Lodging Association
National Pearson Award for Excellence in Hospitality Journalism
ITT Sheraton Corporation, five Worldwide Awards of Excellence in:
General Management, Marketing, Operations, Renovations, Housekeeping