International Marketing Strategy, Communication, Cross Cultural Training and Negotiating: Asia, Europe and Latin America
Greater Philadelphia Area
- Current
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- Professor at Temple University
- Partner at Nenko Advisors International
- WRITER at Writing for PointSource Communications
- Past
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- Owner at CattLeLogos Brand Management
- VP Marketing and Product Development at Hunt Manufacturing, SEAL Graphics Division
- Executive Director at Telcordia Technologies
- Principal at Ginkgo Enterprises
- Director Marketing at Synergy Computer Graphics
- Director, Japanese Business Development at Versatec, a Xerox Subsidiary
- Director Japanese Business Development at Versatec
- Technical Specialist at Xerox
- Education
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- Simmons College - Simmons School of Management
- University of Chicago
- Bryn Mawr College
- Recommended
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9 people have recommended Jean - Connections
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252
connections
- Industry
- International Trade and Development
- Websites
Jean Wilcox’s Summary
Dr. Jean Wilcox has the ability to envision the big picture and to develop action plans to map how to succeed. She can communicate clearly to any type of audience and translate highly technical or complex concepts into clear language appropriate for sales and marketing communications.
She has solid experience in international arenas around new product and service development, product management, market research, branding, segmentation, and technology development in wide industry segments.
She has a deep understanding of international cultures and their impact on business practices and currently is an adjunct professor of International Marketing at Temple University. She is passionate about helping companies and students understand the new global marketing environment.
Jean is a frequent speaker on management topics, particularly brand management as a "C" level function since a company's "brand" is a result of a customer's total experience with a company. Communications, both internal and external, as well as business processes have a huge effect on how a brand in perceived in the market place, at home and abroad.
Jean Wilcox’s Specialties:
Brand Development including naming, strategy, tactics and implementation, cross cultural communication training and consulting, marketing programs, product development, product positioning, Japanese language, Japanese culture, Japanese organizations, international business, international marketing
Jean Wilcox’s Experience
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Professor
Temple University
(Educational Institution; 5001-10,000 employees; Higher Education industry)
August 2007 — Present (2 years)
Adjunct professor of Marketing in the Fox Business School. Teaching classes in International and Entrepreneurial Marketing.
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Partner
Nenko Advisors International
(Partnership; 1-10 employees; Management Consulting industry)
January 2007 — Present (2 years 7 months)
Nenko Advisors International solves problems for Entrepreneurial CEO’s. Our goal, and only goal, is to assist you to "get things done" — the right way — by diagnosing your situation and developing solutions that meet your objectives cost effectively and on time.
We start with a situation analysis -- an intensive session with top managment/company owners to clarify their company's current position. We identify strengths and weaknesses and pinpoint areas which are preventing the company from achieving its ultimate goals and objectives.
The outcome of this process is an outline of our observations of a company's operating procedures and communications, internal and external, with recommendations for action. -
WRITER
Writing for PointSource Communications
(International Trade and Development industry)
2006 — Present (3 years)
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Owner
CattLeLogos Brand Management
(Partnership; 1-10 employees; Management Consulting industry)
July 2002 — June 2007 (5 years)
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VP Marketing and Product Development
Hunt Manufacturing, SEAL Graphics Division
(Privately Held; 10,001 or more employees; Consumer Goods industry)
July 1999 — October 2001 (2 years 4 months)
VP of Marketing and Product Development for lines of laminating equipment and consumables for large format graphic arts and framing markets. Had staff in 4 states, Canada, UK and Holland. Interfaced with sales force in US, Europe, Asia and Latin American distributors. Created global brand strategy that eliminated redundant resources. Negotiated OEM agreement with major player in printing equipment for graphic market.
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Executive Director
Telcordia Technologies
(Privately Held; 10,001 or more employees; Telecommunications industry)
July 1996 — July 1999 (3 years 1 month)
Executive Director of Brand Management through name change from Bellcore to Telcordia Technologies. Managed complete restructuring and redesign of the corporate web site on schedule and within budget. ($2.5M)
Managed a $1.4 M marketing roll out for a new business. Elucidated vision and fundamental business strategy and orchestrated the market roll out including a major trade show, web site and marketing collateral. -
Principal
Ginkgo Enterprises
(Privately Held; 1-10 employees; Management Consulting industry)
March 1992 — July 1996 (4 years 5 months)
Strategic marketing consultancy with a focus on assiting companies to be successful in doing business with Japan. Also worked with a number of clients (Xerox, Sun, Bellcore) on product positioning and business plan development
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Director Marketing
Synergy Computer Graphics
(Privately Held; 51-200 employees; Graphic Design industry)
December 1990 — March 1992 (1 year 4 months)
Director of marketing for a US subsidiary of Nippon Steel Corporation. Responsible for all marketing of wide format computer printer; interface to Japanese management for product development, pricing, marketing activities; teaching basic Japanese language to other employees; "haiku" negotiation.
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Director, Japanese Business Development
Versatec, a Xerox Subsidiary
(Public Company; 201-500 employees; Printing industry)
January 1989 — January 1990 (1 year 1 month)
Overseeing relations with Japanese business partners including Fuji Xerox Printing System Group for printer software development; and Mitsubishi Denki as OEM supplier of color printer.
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Director Japanese Business Development
Versatec
(International Trade and Development industry)
1984 — 1990 (6 years)
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Technical Specialist
Xerox
(International Trade and Development industry)
1975 — 1984 (9 years)
Jean Wilcox’s Education
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Simmons College - Simmons School of Management
Middle Management Program 1980 — 1980
An intensive program which covered "MBA" content in 10 weeks. I was selected by Xerox to attend.
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University of Chicago
Ph.D. , Physical Chemistry , 1970 — 1974
- Activities and Societies:
- Outing club -- kayaking, skiing, camping
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Bryn Mawr College
AB , Chemistry , 1966 — 1970
Additional Information
Jean Wilcox’s Websites:
Jean Wilcox’s Interests:
Speaker on topics around leadership and brand management, cross cultural communication and training, Impact of sociological, physiological and pscychological factors of how brands are perceived, Japanese language and culture, Figure skating, Gardening, Chamber musician.
Jean Wilcox’s Groups:
ewomen network, GPSEG, International Visitor Center of Philadelphia, JASGP, Momentum Technology Partners, Xerox,
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Greater Philadelphia Senior Executive Group -
SpeakerMatch -
LWCSJ Mastermind -
The Fox Women's Leadership Initiative -
Role-Based Assessment: A New Way to Know -
Old Girls' Network -
Women of Wit and Wisdom
Jean Wilcox’s Honors:
5 US Patents
Jean Wilcox’s Contact Settings
Interested In:
- consulting offers
- new ventures
- expertise requests
- business deals
- reference requests
- getting back in touch
