
President & CEO at Renegade
Greater New York City Area

President & CEO at Renegade
Greater New York City Area
30 years and counting in the ad biz. Started in California at Wells, Rich, Greene and moved to New York to be classically trained at JWT. Spent two years at Chiat/Day gaining an appreciation for Account Planning and game changing ideas before joining Dentsu in 1990. Had the opportunity to start a new company within Dentsu in 1993 which officially became Renegade in 1996. Bought Dentsu out in 2008 and now enjoy the never ending challenges of owning your own firm. Along the way, have partnered with great clients to do great work including the naming/launching of the Toughbook for Panasonic, creating the award-winning BankCab for HSBC and launching Harlem, a new shot drink from Nolet Spirts.
Finding the "big idea" and executing across traditional and emerging channels like guerrilla, mobile, apps and social media.
(Privately Held; 51-200 employees; Marketing and Advertising industry)
April 1993 — Present (16 years 8 months)
As the CEO of an "idea shop," my job is to "champion Renegade ideas" internally and externally.
BA , History