Agency owner and coach of other agency owners, speaker, writer, consultant and entrepreneur
- Des Moines, Iowa Area
- Marketing and Advertising
Drew McLellan's Overview
- Top Dog at Agency Management Institute
- Top Dog at McLellan Marketing Group
- Co-editor and author at Age of Conversation
- Senior Account Strategist at ZLR
- Copywriter/Acct Strategist at Young & Rubicam (CMF&Z)
- Account Exec/Copywriter at CMF&Z
Drew McLellan's Summary
Drew McLellan is a 25-year marketing veteran who helps clients create authentic love affairs with their customers. He also helps other agency owners learn how to take their business to the next level.
He loves to create "aha" moments for his clients, peers and audiences across the land through vivid story telling, Italian heritage inspired hand gestures and the occasional tipping of a sacred cow.
Drew is also one of the world’s top marketing and branding blogger, according to AdAge’s Top 150 index.
He’s written the book 99.3 Random Acts of Marketing, co-editing the Age of Conversation series of books and in 1995, he launched his own firm McLellan Marketing Group.
Recently he has appeared in the New York Times, Entrepreneur Magazine, Business Week and Fortune’s Small Business. The Wall Street Journal calls him one of 10 bloggers that every entrepreneur should read.
Specialties: Branding, marketing strategy, copywriting, public speaking (on topics of marketing, branding and social media), blogging, toss a mean fastball, and building relationships with clients so they never leave.
Drew McLellan's Experience
Agency Management Institute
June 2012 – Present (2 years 5 months) Des Moines, Iowa Area
Agency Management Institute offers agency training, consulting and agency owner networks for small to mid sized advertising, marketing, PR, digital and media agencies so they can increase their AGI by at least 25%, attract better clients and employees and best of all — exceed the agency owner’s life/financial goals.
Privately Held; 1-10 employees; Marketing and Advertising industry
October 1995 – Present (19 years 1 month)
McLellan Marketing Group is a branding and marketing communications agency. We work with B-to-B clients across the country to help them define who they are and why it should matter to their potential and existing customers, as well as their employees.
Co-editor and author
Age of Conversation
April 2007 – July 2007 (4 months)
The Age of Conversation brought together 103 authors from 10 countries to explore a single topic -- how social media is changing marketing from a monologue to a dialogue.
All proceeds of this book were donated to Variety, the Children's Charity.
Drew McLellan's Publications
The Age of Conversation is a unique collaborative book exploring the emerging world of people and business connected through social media and the internet.
Authors: Drew McLellan
- Innova Publishing
- November 1, 2003
Whether you own your own business, run a marketing department or just need to be reminded of what you already know, 99.3 Random Acts of Marketing is packed with the marketing insights you need, a bite at a time.
No jargon or hyperbole. Just straightforward counsel from a 20-year veteran. Easy to read and remember, this book will quickly become your marketing guide. You’ll find yourself quoting Drew and his insightful tips as you take your marketing efforts to the next level.
Drew McLellan's Skills & Expertise
- Marketing Strategy
- Social Media
- Social Media Consulting
- Marketing Communications
- Social Media Marketing
- Social Networking
- Creative Direction
- Graphic Design
- Strategic Planning
- Integrated Marketing
- Small Business
- Digital Marketing
- Public Speaking
- User Experience
- Strategic Communications
- Online Advertising
- Public Relations
- Online Marketing
- Content Strategy
- Brand Development
- Email Marketing
- Team Building
- Corporate Branding
- Direct Marketing
- Digital Media
- Lead Generation
- Interactive Marketing
- Web Design
- Media Relations
Drew McLellan's Education
Drew McLellan's Additional Information
Being a dad, writing, reading, listening, Disney, baseball, business ethics, helping other people discover an "ah ha"moment, and the proverbial walks in the rain!
- Groups and Associations:
Board of Directors, Make-A-Wish Iowa Board of Directors, Character Counts Board of Directors, Variety the Children's Charity of Iowa Board of Directors, Variety, the Children's Charity US Blogger Social Age of Conversation Business Blogging
- Honors and Awards:
Best TV Commercial, Iowa Film Awards
Local, Regional, National ADDYs
Many Silver Microphone Awards (radio)
Marketing & Communications, Best of Show
Iowa Motion Picture Award
Regional Effie (based on marketing effectiveness)
Named 1993/4 Advertising Person of the Year, Cedar Rapids, IA
Named one of the 40 Under 40 by the Des Moines Business Record, 2000
Board of Directors, Make-A-Wish Foundation of Iowa
Board of Directors, Variety International (Iowa Chapter)
Board of Directors, Variety International (National board)
Published author, 99.3 Random Acts of Marketing, 2003
Weekly columnist on marketing for the Des Moines Business Record
Contact Drew for:
- consulting offers
- expertise requests
- reference requests
- getting back in touch