Drew McLellan

Drew McLellan

Agency owner and coach of other agency owners, speaker, writer, consultant and entrepreneur

Location
Des Moines, Iowa Area
Industry
Marketing and Advertising

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Drew McLellan's Overview

Current
Past
  • Co-editor and author at Age of Conversation
  • Senior Account Strategist at ZLR
  • Copywriter/Acct Strategist at Young & Rubicam (CMF&Z)
  • Account Exec/Copywriter at CMF&Z
Education
Connections

500+ connections

Websites

Drew McLellan's Summary

Drew McLellan is a 25-year marketing veteran who helps clients create authentic love affairs with their customers. He also helps other agency owners learn how to take their business to the next level.

He loves to create "aha" moments for his clients, peers and audiences across the land through vivid story telling, Italian heritage inspired hand gestures and the occasional tipping of a sacred cow.

Drew is also one of the world’s top marketing and branding blogger, according to AdAge’s Top 150 index.

He’s written the book 99.3 Random Acts of Marketing, co-editing the Age of Conversation series of books and in 1995, he launched his own firm McLellan Marketing Group.

Recently he has appeared in the New York Times, Entrepreneur Magazine, Business Week and Fortune’s Small Business. The Wall Street Journal calls him one of 10 bloggers that every entrepreneur should read.

Specialties: Branding, marketing strategy, copywriting, public speaking (on topics of marketing, branding and social media), blogging, toss a mean fastball, and building relationships with clients so they never leave.

Drew McLellan's Experience

Top Dog

Agency Management Institute

June 2012Present (2 years 5 months) Des Moines, Iowa Area

Agency Management Institute offers agency training, consulting and agency owner networks for small to mid sized advertising, marketing, PR, digital and media agencies so they can increase their AGI by at least 25%, attract better clients and employees and best of all — exceed the agency owner’s life/financial goals.

Privately Held; 1-10 employees; Marketing and Advertising industry

October 1995Present (19 years 1 month)

McLellan Marketing Group is a branding and marketing communications agency. We work with B-to-B clients across the country to help them define who they are and why it should matter to their potential and existing customers, as well as their employees.

Co-editor and author

Age of Conversation

April 2007July 2007 (4 months)

The Age of Conversation brought together 103 authors from 10 countries to explore a single topic -- how social media is changing marketing from a monologue to a dialogue.

All proceeds of this book were donated to Variety, the Children's Charity.

Senior Account Strategist

ZLR

July 1994October 1995 (1 year 4 months)

Provided strategic counsel to agency clients and served as their liaison with the rest of the agency staff.

Copywriter/Acct Strategist

Young & Rubicam (CMF&Z)

July 1989July 1994 (5 years 1 month)

Provided strategic counsel to agency clients and served as their liaison with the rest of the agency staff.

I also wrote copy for the majority of the clients I served.

Account Exec/Copywriter

CMF&Z

August 1989June 1994 (4 years 11 months)

Provided strategic counsel to agency clients and served as their liaison with the rest of the agency staff.

I also wrote copy for the majority of my clients.

Drew McLellan's Publications

  • The Age of Conversation Series

    • Amazon
    • 2008

    The Age of Conversation is a unique collaborative book exploring the emerging world of people and business connected through social media and the internet.

  • 99.3 Random Acts of Marketing

    • Innova Publishing
    • November 1, 2003
    Authors: Drew McLellan

    Whether you own your own business, run a marketing department or just need to be reminded of what you already know, 99.3 Random Acts of Marketing is packed with the marketing insights you need, a bite at a time.
    No jargon or hyperbole. Just straightforward counsel from a 20-year veteran. Easy to read and remember, this book will quickly become your marketing guide. You’ll find yourself quoting Drew and his insightful tips as you take your marketing efforts to the next level.

Drew McLellan's Skills & Expertise

  1. Copywriting
  2. Marketing Strategy
  3. Blogging
  4. Social Media
  5. Publishing
  6. Writing
  7. Editing
  8. Social Media Consulting
  9. Marketing Communications
  10. Social Media Marketing
  11. Advertising
  12. Social Networking
  13. Creative Direction
  14. Graphic Design
  15. Marketing
  16. Facebook
  17. Newsletters
  18. B2B
  19. Strategic Planning
  20. Integrated Marketing
  21. Entrepreneurship
  22. Small Business
  23. Digital Marketing
  24. Leadership
  25. Public Speaking
  26. Strategy
  27. User Experience
  28. Strategic Communications
  29. Management
  30. Fundraising
  31. Sales
  32. Online Advertising
  33. Public Relations
  34. Online Marketing
  35. Content Strategy
  36. Brand Development
  37. Email Marketing
  38. Team Building
  39. Corporate Branding
  40. SEO
  41. Direct Marketing
  42. Digital Media
  43. Lead Generation
  44. Magazines
  45. Interactive Marketing
  46. CRM
  47. E-commerce
  48. Web Design
  49. Media Relations
  50. SEM

View All (50) Skills View Fewer Skills

Drew McLellan's Education

University of Minnesota-Twin Cities

MA, Journalism, Psychology, English Lit

19811986

Drew McLellan's Additional Information

Websites:
Interests:

Being a dad, writing, reading, listening, Disney, baseball, business ethics, helping other people discover an "ah ha"moment, and the proverbial walks in the rain!

Groups and Associations:

Board of Directors, Make-A-Wish Iowa Board of Directors, Character Counts Board of Directors, Variety the Children's Charity of Iowa Board of Directors, Variety, the Children's Charity US Blogger Social Age of Conversation Business Blogging

Honors and Awards:

Best TV Commercial, Iowa Film Awards
Local, Regional, National ADDYs
Many Silver Microphone Awards (radio)
Marketing & Communications, Best of Show
Iowa Motion Picture Award
Regional Effie (based on marketing effectiveness)
Named 1993/4 Advertising Person of the Year, Cedar Rapids, IA
Named one of the 40 Under 40 by the Des Moines Business Record, 2000
Board of Directors, Make-A-Wish Foundation of Iowa
Board of Directors, Variety International (Iowa Chapter)
Board of Directors, Variety International (National board)
Published author, 99.3 Random Acts of Marketing, 2003
Weekly columnist on marketing for the Des Moines Business Record

Contact Drew for:

  • consulting offers
  • expertise requests
  • reference requests
  • getting back in touch

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