
Executive Editor, Business to Business Magazine & BtoBmagazine.com
Greater Atlanta Area

Executive Editor, Business to Business Magazine & BtoBmagazine.com
Greater Atlanta Area
• Loves the written word (not the Microsoft kind, although I like that too) in all forms: on a pizza box, in a magazine, on screen. Not big on movie subtitles, however.
• Ability to understand your audience, then strategize to conceive the proper mission – editorial or otherwise – to target that audience.
• Genuinely enjoys working with clients and developing relationships. Feeling is mutual, I hear.
• Substantial experience in managing and leading projects that include: large awards events, small networking events, countless custom publications, developing editorial calendars and departments, launching magazines, and digital and print redesigns for media properties.
• Macro-talents: Thinking strategically on how to best connect to a targeted audience through various media platforms, including e-newsletters, podcasts, events, print, digital, social networking and micro-blogging. Brainstorming. Networking.
• Micro-talents: Skilled in writing and conceptualizing catchy cover copy, alliteration, headlines, subheads and captions. Locating and reporting on B-to-B and B-to-C trends and shifts in the marketplace across multiple verticals.
• Understands the C-level executive. Experience in networking and conversing with this niche audience, as well as writing and editing articles for and about current trends, business profiles, and important legislative issues.
Content strategy, creation and execution; editorial and art conceptualization; building and maintaining client relationships; using innovation to build brand awareness; experience in digital and print media environment; managing multiple brands and custom projects concurrently
(Privately Held; Publishing industry)
October 2008 — Present (10 months)
Oversees strategic and day-to-day operations of Business to Business Magazine and BtoBMagazine.com. Positioning established brand to be the resource for insightful, analytical and compelling Atlanta business news and stories.
(Privately Held; 51-200 employees; Publishing industry)
July 2007 — October 2008 (1 year 4 months)
(Privately Held; 51-200 employees; Publishing industry)
June 2005 — June 2007 (2 years 1 month)
(Privately Held; 51-200 employees; Publishing industry)
June 2006 — June 2007 (1 year 1 month)
(Privately Held; 11-50 employees; Publishing industry)
May 2003 — August 2003 (4 months)
(Privately Held; 1-10 employees; Publishing industry)
August 2001 — December 2002 (1 year 5 months)
Masters , Journalism , 2002 — 2003
1996 — 2000