Spanning the Real and Interactive worlds of Toys and Consumer Electronics - Consulting, Contracting, Developing.
Greater Los Angeles Area
- Current
-
- CEO/CTO at Dreams and Logic
- Past
-
- CTO at MGA Entertainment
- Director, Systems Engineering at Broadband Physics, Inc.
- Director, Systems Engineering at 8x8, Inc.
- Manager, Consumer Information Appliances Group at Casio
- Principal Staff Engineer at Mediavision, Inc.
- Senior Design Engineer at Atari Corporation
- Project Designer at Mattel Toys, Inc.
- Project Leader at Western Technologies, Inc.
- Design Engineer / Engineering & Wizardry at Technical Magic, Inc.
- Education
-
- Massachusetts Institute of Technology
- Recommended
-
7 people have recommended Tracy - Connections
-
194
connections
- Industry
- Consumer Electronics
- Websites
Tracy Hall’s Summary
Over 20 years creating exciting Consumer Products and Electronic Toys through technology leadership, innovative product development and management, toy line ideation, strong financial (P&L) planning. Solid business acumen combined with science and engineering discipline for the consumer electronics industry and consumer product companies. Concept to Creation... bring your dreams to life!
Tracy Hall’s Specialties:
Toy+Web / Product+Web Ideation, Consulting, Development • Concept, Game Play and Feature Development • Product Development • Product Engineering • On- and Off-Shore Manufacturing • Operations, Financial Management • Organization Development, Growth • Business Process Development • Financial, Business Analysis • Customer, Sales Management • Circuit Design and Development • Code Design and Development
Tracy Hall’s Experience
-
CEO/CTO
Dreams and Logic
(Partnership; Think Tanks industry)
December 1992 — Present (17 years )
Over twenty years extensive technology leadership offering innovative product and product line development and management for Toys, Consumer Electronics and more, combining sound business and financial acumen with science and engineering discipline. Consulting, Contracting, Brainstorming, Team Formation, Business Development Services.
-
CTO
MGA Entertainment
(Privately Held; 501-1000 employees; Consumer Goods industry)
August 2006 — August 2008 (2 years 1 month)
Executive leadership across all product development divisions as CTO (Bratz dolls, Little Tikes preschool, boys, games) to effectively bring “technology” to MGA’s product offerings - design, development, operations, manufacturing, factory/vendor relationships, regulatory testing, QA and QC. Major contributions: Leading electronic product development teams from “open-tool” product to custom and unique offerings; expanded Games division and created Little Tikes Learning Electronics division, more than doubling business to $72MM.
-
Director, Systems Engineering
Broadband Physics, Inc.
(Telecommunications industry)
June 2000 — March 2006 (5 years 10 months)
Key stakeholder for Product Development, including Systems Engineering, to bring SDM [Sub-band Division Modulation] technology to a fabless-semiconductor product in Consumer and Communications applications. Major contributions: Architected, designed and built development systems and platforms. Defined marketing, product, cost and application requirements; system architecture; analysis and synthesis of basic science for new applications. Engaged multiple partners for product and system development in core Cable market, as well as alternate applications in wired and wireless, consumer, military and industrial applications..
-
Director, Systems Engineering
8x8, Inc.
(Public Company; 51-200 employees; EGHT; Telecommunications industry)
September 1996 — May 2000 (3 years 9 months)
Management and Engineering for all phases of System Product Design and Development, from concept through to the retail shelf; led Hardware R&D for all of 8x8’s ViaTV™ Retail Videophone Product Lines and first VoIP Broadband products. Major Contributions: Transformed 8x8’s semiconductor reference design (DVC-8) into retail product (VC100), shipping January 1997 (6 months). Established and managed relationships with Industrial Design firms, Prototype and Tooling houses, Overseas Turn-key Manufacturers and component suppliers. Product line resulted in $25MM sales
-
Manager, Consumer Information Appliances Group
Casio
(Public Company; 10,001 or more employees; Consumer Electronics industry)
January 1995 — September 1996 (1 year 9 months)
Formed and led team to develop Two-way Pager products from concept to full manufacturing-sample prototypes; product proposals, cost and market analysis, product “pitching”, departmental budgets and planning.
-
Principal Staff Engineer
Mediavision, Inc.
(Privately Held; 11-50 employees; Broadcast Media industry)
January 1993 — January 1995 (2 years 1 month)
Design and Development engineering for MediaVision’s Multi-Media capture and processing systems. Major Contributions: Design, development and manufacturing of Video Capture Cards Pro Movie Spectrum™ and award-winning Pro Movie Studio™. Lead team to define a new DSP Controller Architecture. Drove OEM Product Design, including product definition, costing models, design and implementation. Internal Consultant, Ombudsman and Problem-solver.
-
Senior Design Engineer
Atari Corporation
(Public Company; 201-500 employees; Consumer Electronics industry)
October 1989 — December 1992 (3 years 3 months)
Technology and Development for Innovative Personal Computers
-
Project Designer
Mattel Toys, Inc.
(Public Company; 5001-10,000 employees; MAT; Consumer Electronics industry)
September 1987 — April 1989 (1 year 8 months)
Technology & Toy Development
-
Project Leader
Western Technologies, Inc.
(Privately Held; 1-10 employees; Consumer Electronics industry)
March 1987 — September 1987 (7 months)
Independent Toy Development
-
Design Engineer / Engineering & Wizardry
Technical Magic, Inc.
(Consumer Electronics industry)
August 1982 — March 1987 (4 years 8 months)
Engineering Consultiing and Development
Tracy Hall’s Education
-
Massachusetts Institute of Technology
SB , Electrical Engineering
- Activities and Societies:
- Tau Epsilon Phi, Fencing
Additional Information
Tracy Hall’s Websites:
Tracy Hall’s Interests:
Dabble in “old-time” piano; Blues and classical guitar; Irish tin whistle, bodhran, and flute; bluegrass and clawhammer banjo
Tracy Hall’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
