
Sports Industry Professional, Entrepreneur, Taco Stand Owner
Greater Denver Area

Sports Industry Professional, Entrepreneur, Taco Stand Owner
Greater Denver Area
BRANDING /MARKETING / PROMOTIONS / SALES /PRODUCT & STAFF MANAGEMENT
Motivated professional with more than 15 years of experience in the winter sports and cycling industries. Instrumental in building two winter sports brands in the US. Successful in managing products from initial design through consumer sales. International experience. Forward thinking and adaptable. Sole responsibility for P&L of two divisions. Top experience working with world class athletes.
• Brand Management
• Athlete Management
• Promotions & Marketing Campaigns
• Sales Forecasting
• New Product Launches
• Sales Team Management
• Costing & Budgeting
• Contract Negotiations
• Sales & Growth Strategies
• Territory Development
(Sporting Goods industry)
January 2009 — Present (7 months)
A new and unique sporting goods retail concept that I have developed.
(Automotive industry)
April 2007 — March 2009 (2 years)
Service manager for the high end franchise auto repair facility, serving Aston Martin, Jaguar, and Volvo vehicles. Successfully managed technicians, created excellent customer relationships, and increased overall dollar volume of shop.
(Sports industry)
2002 — 2006 (4 years)
Contributing editor to a well read and widely respected periodical focused on the sport of alpine ski racing.
(Privately Held; Sporting Goods industry)
September 2002 — September 2006 (4 years 1 month)
Product management, sales, marketing, training, purchasing, inventory, pricing, materials sourcing, forecasting, budgeting, travel planning, creation of marketing materials & web site, and media buys. Negotiated with US and Canadian Ski Team athletes and int. and US suppliers. Designed catalogs and websites. Led 15-person sales and service team.
• Grew overall sales from $2.5 to $5 million and US Holmenkol sales from $60,000 to $700,000.
• Successfully developed, branded, and marketed sub-brand known as Uvex Race, with high-performance and racing-specific products.
• Identified, contracted, and supported approximately 50% of USST & Alpine Canada athletes from national caliber thru OWG Gold medal caliber.
• Gained recognition for company by introducing service first concept to make Uvex & Holmenkol brands more appealing by providing service at NorAm and FIS levels.
• Coordinated & provided service for athletes at multiple FIS World Cup events and Torino Olympics.
(Sporting Goods industry)
1997 — 2001 (4 years)
Outside sales, marketing, and alpine racing functions throughout New England. Had the opportunity to work with the best group of people in the ski industry - like getting an MBA in wintersports.
(Sporting Goods industry)
October 1996 — April 1998 (1 year 7 months)
Worked part time at one of the premier ski boot fitting and customization shops nationally. Evaluated customer needs, modified ski boot shells, liners, and built footbeds. Performed stance alignment and customization.
(Sporting Goods industry)
July 1996 — March 1998 (1 year 9 months)
Outside sales & marketing for Diamondback bicycle brand, related accessories, and parts. Vermont & upstate New York region. Grew territory into #2 in sales volume in USA, and #1 in P&A volume. Total volume of ~$1.7m.
(Sporting Goods industry)
May 1995 — July 1996 (1 year 3 months)
Managed sales and service staff for high volume upper end bicycle retailer in Burlington, Vermont. Buyer for parts, accessories, and clothing.
(Sports industry)
August 1994 — April 1995 (9 months)
Alpine program director [alpine ski racing]. Managed coaching staff. Developed, planned, and executed season long USSA & FIS alpine training and racing program for 20 athletes. Started and coached competitive mountain biking program, including creating a race course and holding races.
(Sporting Goods industry)
May 1994 — August 1994 (4 months)
Backshop manager and service writer for high volume upper end bicycle store, located in Burlington, Vermont.
(Privately Held; Leisure, Travel & Tourism industry)
October 1990 — April 1994 (3 years 7 months)
Provided private full day instruction and coaching for clients on Aspen Mountain. Consistently one of the most requested instructors, and finished out the last two seasons with the #2 position in the ski school in total hours taught.
(Sports industry)
November 1987 — April 1990 (2 years 6 months)
Provided ski instruction for adults in group and private lesson format. Earned PSIA associate and full certification during this time [becoming the youngest Full Certified PSIA instructor nationally at the time]. 2nd & 3rd years here I taught more hours than any other instructor.
BS , Sports Science , 1995 — 1996
General 1990 — 1993
Aspen Campus.
skiing, road & mountain cycling, old european cars, technology, live music, margaritas with friends