Doyle Albee

Current

President/New Media Practice Director at Metzger Associates

Past

President at The Legatus Group
Director of Corporate and Marketing Communications at Maxtor
Account Director at Sterling-Rice Group

Account Director at The Integer Group
Various at Coors Brewing Company

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Education

University of Denver

Recommended

15 people have recommended Doyle

Connections

428 connections

Industry

Public Relations and Communications

Websites

Doyle Albee’s Summary

President and New Media Practice Director, Metzger Associates.

Extensive experience in both agency and corporate public relations and marketing, from small companies to Fortune 250. Specific experience in cable, technology and consumer packaged goods (including alcoholic beverages).

National leader in social media strategy and program development. Assists clients in using social/new media tools to gain brand awareness, improve customer service and communicate with target audiences.

Frequently quoted on social media issues in a variety of media outlets. Speaker and panelist at local, regional and national conferences covering public relations and new media topics.

Blogs at www.metzgerblog.com and guests writes on other sites.

Doyle Albee’s Specialties:

Public and media relations, social media, new media, program development, reputation management, product launches and the creation and management of long-term media relations programs for companies of all sizes.

Doyle Albee’s Experience

President/New Media Practice Director

Metzger Associates

(Privately Held; Public Relations and Communications industry)

February 2005 — Present (4 years 10 months)

Metzger Associates is one of the premier public relations firms in the Denver / Rocky Mountain region specializing in social media, media relations, capital strategies, investor relations and event planning. Since 1991, Metzger Associates’ public relations and business strategies, keen focus on clients’ business goals and now mastery of new media methodology, have created value for innovative growth companies ranging from Fortune 500 companies to venture-backed startups. Metzger Associates has one of the nation’s top track records in developing and implementing award-winning communication strategies for its clients — gaining the right exposure at the right time in the right media.

Currently managing the agency as well as several clients in the technology, cable telecommunications and new media fields. I also head up the new media area of focus to assist clients in the development and management of opportunities in areas such as blogs, podcasting and online community development.
President

The Legatus Group

(Public Relations and Communications industry)

June 1999 — February 2005 (5 years 9 months)

The Legatus Group was a full-service public relations and marketing communications agency. As president, I was responsible for strategic planning, client development and management, program development and new business acquisition. I merged this firm with Metzger Associates in 2005.
Director of Corporate and Marketing Communications

Maxtor

(Public Company; MXO; Computer Hardware industry)

September 1995 — May 1999 (3 years 9 months)

In this position, I had responsibility for corporate and marketing communications globally for this $2 billion hard disk manufacturer. Responsibilities included public relations, marketing, advertising, meetings and events and Web development.

I had direct reports in Colorado, California, Hong Kong, London and Paris and managed agencies and other resources in Hong Kong, Japan, Singapore, Australia, Great Britain, France and Germany.
Account Director

Sterling-Rice Group

(Privately Held; Marketing and Advertising industry)

1994 — 1995 (1 year )

Managed what was then one of the agency's largest accounts: Hinckley & Schmitt bottled water. Work on the account won a number of Aqua Awards from the International Bottled Water Assocation. Awards included Best Overall Campaign for the Colorado Crystal brand and Best Radio Advertising for Hinckley & Schmitt brand.
Account Director

The Integer Group

(Public Company; Marketing and Advertising industry)

1993 — 1994 (1 year )

I was one of the founding directors of The Integer Group, which was made up of professionals from several departments from Coors Brewing Company.

I was an account director with responsibility for the the Coors, Coors Light and Coors Extra Gold brands for client Coors Brewing Company.
Various

Coors Brewing Company

(Public Company; TAP; Consumer Goods industry)

1984 — 1993 (9 years )

Positions held included:

- Corporate Communications Intern
- Corporate Communications Representative
- Assistant Manager, Corporate Communications
- Assistant Marketing Communications Manager
- Manager, Marketing Communications

In these positions, I managed programs that won a number of national awards, including:

- A Reggie Award from the Promotional Marketing Association of America -- one of the year's 10 best national promotions for the Keystone Beer Fishing Hotline.

- A Spire Award from the American Marketing Association for one of the year's 10 best marketing programs for Coors Light Pictionary.

- A CASPA Award from the Council of American Sales Promotion Agencies. One of the year's 10 best promotions for Keystone Beer Fishing Hotline.

- A Spire Award for the Keystone Beer Fishing Hotline.

- The Interactive Marketing Association named the Coors Light Fan Picks Poll one of the year's best interactive marketing programs.