Doug Weinbrenner

Current

National Director of Marketing & Awareness at PKD Foundation

Past

Senior Project Director at Shoestring Creative Group
Director of Client Services at Good Samaritan Project
Web & New Media Consultant at Department of Health and Human Services

Director of Consumer Services at Mental Health Association of the Heartland
Director of Graphic Design at Missouri State University

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Education

University of Missouri-Kansas City
Missouri State University
Evangel College

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Connections

194 connections

Industry

Non-Profit Organization Management

Websites

My Blog

Doug Weinbrenner’s Summary

I have over 10 years of public leadership experience with a passion for using innovative marketing and media strategies to help cultivate social solutions.
My experience and expertise includes:
- Leading public health programs with extensive experience in government relations and public affairs.
- Proven marketing and public relations skills with the ability to foster collaborative partnerships and develop successful community outreach initiatives.
- Strong proficiency in web communications with specialized expertise in social media strategies and web 2.0 applications.

Doug Weinbrenner’s Specialties:

Social Media and Social Marketing
Branding and Message Architecture
Web Design and Content Development
Program Coordination and Evaluation
Fundraising and Development
Strategic Planning and Budgeting
Personnel Management and Team Leadership

Doug Weinbrenner’s Experience

National Director of Marketing & Awareness

PKD Foundation

(Non-Profit; Non-Profit Organization Management industry)

June 2009 — Present (6 months)

The PKD Foundation is the only organization, worldwide, dedicated to fighting polycystic kidney disease (PKD). The mission of the PKD Foundation is to: "Promote programs of research, advocacy, education, support and awareness in order to discover treatments and a cure for Polycystic Kidney Disease and improve the lives of all it affects."
Senior Project Director

Shoestring Creative Group

(Marketing and Advertising industry)

January 2009 — June 2009 (6 months)

Provided strategic marketing, public relations, branding and logo development and creative services for Kansas City nonprofit organizations.
Shoestring Creative Group is an award-winning, full-service marketing communications agency that exclusively serves nonprofits.
Director of Client Services

Good Samaritan Project

(Civic & Social Organization industry)

June 2002 — April 2009 (6 years 11 months)

Served in senior level management providing:
·Program Management: Directed client services staff providing oversight for delivery of services, ensuring integrated access to primary medical care. Developed and followed outcome-based strategic plan, establishing goals and performance metrics and measuring progress. Ensured programs met contract and grant requirements for funding.
·Funding Oversight: Developed and managed nearly $2 million in contracts with funding from private, state and federal sources. Tracked spending and authorized all expenditures. Identified potential funding sources, wrote grant applications independently and collaboratively. Planned and coordinated major fundraising events. Designed and implemented e-commerce strategies.
·Communications/Outreach: Established partnerships with private companies, government agencies and community service organizations. Coordinated cause marketing campaigns, collaborating with local businesses, advertising agencies and media organizations. Created and administered web initiatives including social networking platforms, as well as the design and development of organizations website. Provided media relations including radio interviews and press releases for print & television news outlets.
·Advocacy: Participated in local and state lobbying efforts. As member of Ryan White Finance Committee, participated in the prioritization and allocation of over $20 million in federal funding.
Web & New Media Consultant

Department of Health and Human Services

(Government Agency; Government Administration industry)

November 2008 — February 2009 (4 months)

Served on a cross-functional team for the redesign of a technologically intensive website for AIDS.gov providing:
·Research/Data Compilation: Researched and evaluated all existing HIV/AIDS information available on federal agency websites. Provided content inventory, to create comprehensive and innovative resource for HIV/AIDS information. Participated in meetings with a range of federal agency stakeholders to gather and prioritize information, develop objectives, goals, and timelines.
·Website Design: As subject matter expert, determined and recommended most effective method of information delivery. Assisted in the architecture of the website wireframe. Consulted on web and media strategies, including blogs, podcasts, videos and other social media applications, ensuring design and content meet all policies, standards and best practices, as well as usability goals.
·Content Development: Wrote and developed content for public users, ensuring information and tools were audience appropriate, clearly organized, of high visual quality and customer-friendly.
Director of Consumer Services

Mental Health Association of the Heartland

(Civic & Social Organization industry)

July 2000 — June 2001 (1 year )

Oversaw direct client services for individuals with severe and persistent mental illness for local chapter of national nonprofit organization. Directed receipt of social security income on clients’ behalf and payment of living expenses (rent, utilities) and health and wellness services (drug rehabilitation, health clinics), serving 300-400 clients annually. Supervised direct service and administrative staff and developed relationships with community service organizations.
Director of Graphic Design

Missouri State University

(Educational Institution; Higher Education industry)

August 1998 — May 2001 (2 years 10 months)

As graduate assistant, led graphics team in design and production of publicity materials for Office of Student Activities. Designed and developed full range of graphics communications products, as well as websites. Conducted needs assessments, managed job production and obtained client approval.
Directed two-student employee graphics team on design and printing. Coordinated print operations, including project management, scheduling, customer service and delivery.

Doug Weinbrenner’s Education

University of Missouri-Kansas City

Masters , Public Administration , 2006 — 2009
Missouri State University

Masters , Counseling , 1998 — 2001
Evangel College

Bachelors , Psychology and Marketing , 1993 — 1997

Additional Information

Doug Weinbrenner’s Websites:

My Blog

Doug Weinbrenner’s Interests:

Advancing the public business sector (nonprofit and government) with innovative web-driven media, marketing, branding, and communication tools.

Doug Weinbrenner’s Groups:

Nonprofit Connect Branding Board Member (formerly KC Council on Philanthropy), Young Nonprofit Professionals Network of Kansas City (YNPN), Finance Committee Member-Kansas City Missouri Health Department HIV/AIDS Planning Council