Douglas Metzgar

Douglas Metzgar

Channel Marketing Professional

Boise, Idaho Area

Current
  • Consultant at Lion's Tooth Marketing
Past
  • Marketing Communications Manager at Dedicated Devices, Inc.
  • Department Manager at Ingram Micro
  • Copywriter at Nordstrom
  • Marketing Manager at Pinseeker
Education
  • University of California, Irvine
  • California State University-Long Beach
  • Orange Coast College
Connections
155 connections
Industry
Information Technology and Services

Douglas Metzgar’s Summary

Dynamic, results-oriented channel marketing professional with over 16 years experience in all phases of driving sales, brand awareness and solid growth in a fast-paced technology marketing environment. Proven ability to successfully develop and execute creative, strategically sound marketing campaigns that drive business traffic and customer loyalty. Strengths include creativity, ability to leverage available resources to meet objectives, and a relentless focus on results.

Douglas Metzgar’s Specialties:

Channel marketing, program development, marketing communications, PR, ROI, sales tools, promotions, collateral, design, incentives, pricing, B2B and B2C communication, strategy, distribution, mid-market SMBs, campaign launches, vendor relationships, VAR training, account management, certification, supply chain, technology, logistics.


Douglas Metzgar’s Experience

  • Consultant

    Lion's Tooth Marketing

    (Privately Held; 1-10 employees; Marketing and Advertising industry)

    August 2006Present (1 year 10 months)

    Lion's Tooth Marketing provides strategic marketing services, with a focus on channel and consumer marketing.

    Strategic marketing services consultant with an emphasis on web 2.0 technologies for channel and consumer marketing.
    • Created and executed a marketing plan for a wine and tobacco bar/package store, including business identity platform, in-store promotional materials, CRM implementation and word-of-mouth marketing vehicles resulting in a 75% increase in unsolicited new customers
    • Developed a marketing plan for a $5 million software VAR, generating a 25% increase in new-business leads

  • Marketing Communications Manager

    Dedicated Devices, Inc.

    (Computer Networking industry)

    June 2005August 2006 (1 year 3 months)

  • Department Manager

    Ingram Micro

    (Public Company; 1001-5000 employees; IM; Logistics and Supply Chain industry)

    19942005 (11 years)

  • Copywriter

    Nordstrom

    (Public Company; 1001-5000 employees; Apparel & Fashion industry)

    19911993 (2 years)

  • Marketing Manager

    Pinseeker

    (Privately Held; 11-50 employees; Sports industry)

    19821990 (8 years)


Douglas Metzgar’s Education

  • University of California, Irvine

    Certificate, Principles of Marketing and Marketing Strategy, 19991999

  • California State University-Long Beach

    Bachelors, Liberal Studies, 19851990

  • Orange Coast College

    Associate of Arts, 19851988


Additional Information

Douglas Metzgar’s Groups:

Capital City Communicators – Boise
Marketing Leadership Council
CABI Editor At Large

  •    Ingram Micro Alumni Association member

Douglas Metzgar’s Honors:

2004 O.C. Fair Home Brewing Award Winner (beer and label design)
2000 Golden Screen Award
1999 Marketing Achievement Award
Eagle Scout


Douglas Metzgar’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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