
Channel Marketing Professional
Boise, Idaho Area

Channel Marketing Professional
Boise, Idaho Area
Dynamic, results-oriented channel marketing professional with over 16 years experience in all phases of driving sales, brand awareness and solid growth in a fast-paced technology marketing environment. Proven ability to successfully develop and execute creative, strategically sound marketing campaigns that drive business traffic and customer loyalty. Strengths include creativity, ability to leverage available resources to meet objectives, and a relentless focus on results.
Channel marketing, program development, marketing communications, PR, ROI, sales tools, promotions, collateral, design, incentives, pricing, B2B and B2C communication, strategy, distribution, mid-market SMBs, campaign launches, vendor relationships, VAR training, account management, certification, supply chain, technology, logistics.
(Privately Held; 1-10 employees; Marketing and Advertising industry)
August 2006 — Present (1 year 10 months)
Lion's Tooth Marketing provides strategic marketing services, with a focus on channel and consumer marketing.
Strategic marketing services consultant with an emphasis on web 2.0 technologies for channel and consumer marketing.
• Created and executed a marketing plan for a wine and tobacco bar/package store, including business identity platform, in-store promotional materials, CRM implementation and word-of-mouth marketing vehicles resulting in a 75% increase in unsolicited new customers
• Developed a marketing plan for a $5 million software VAR, generating a 25% increase in new-business leads
(Computer Networking industry)
June 2005 — August 2006 (1 year 3 months)
(Public Company; 1001-5000 employees; IM; Logistics and Supply Chain industry)
1994 — 2005 (11 years)
(Public Company; 1001-5000 employees; Apparel & Fashion industry)
1991 — 1993 (2 years)
(Privately Held; 11-50 employees; Sports industry)
1982 — 1990 (8 years)
Certificate, Principles of Marketing and Marketing Strategy, 1999 — 1999
Bachelors, Liberal Studies, 1985 — 1990
Associate of Arts, 1985 — 1988
Capital City Communicators – Boise
Marketing Leadership Council
CABI Editor At Large
2004 O.C. Fair Home Brewing Award Winner (beer and label design)
2000 Golden Screen Award
1999 Marketing Achievement Award
Eagle Scout