
Director of Technology
Indianapolis, Indiana Area

Director of Technology
Indianapolis, Indiana Area
A digital and database marketing specialist with a decade of database marketing experience, centered around:
* Design and implementation of marketing databases, data warehouses, CRM integration, email marketing, and strategic marketing.
* Implementation of direct mail and database marketing programs in the Newspaper Industry.
* Serving multiple industries including professional sports franchises, media (cable and newspaper), commerce organizations, retail and financial, etc.
* Application product management, project management and development - Ajax, LAMP and Microsoft technologies.
Digital technologies, internet technologies, system integration, marketing, marketing data, data warehouses, data warehousing, householding, prospecting, demographic data, geographic data, behavioral data, predictive analytics, modeling, scoring, B2B, CRM, Newspaper Retention, Customer Retention, Customer Acquisition, Salesforce.com integration, Email Marketing
(Privately Held; 1-10 employees; Marketing and Advertising industry)
August 2007 — Present (1 year)
(Privately Held; 51-200 employees; Computer Software industry)
April 2006 — July 2007 (1 year 4 months)
Product Manager responsible for Subscriber Management, Tracking and Reporting for Email Service Provider.
(Privately Held; 51-200 employees; Computer Software industry)
May 2005 — April 2006 (1 year)
Assist clients internationally in the integration of their emarketing efforts via ExactTarget.
(Marketing and Advertising industry)
March 2005 — May 2005 (3 months)
(Public Company; 10,001 or more employees; GCI; Marketing and Advertising industry)
March 2003 — March 2005 (2 years 1 month)
*Implemented a world-class database marketing department, growing revenue 40% year over year and exceeding a 40% profit margin.
*Integrated business account and firmagraphic data for targeted B2B acquisition.
*Implemented Circulation Retention analysis on a proprietary circulation system, an impossible feat according to previous consultants.
(Privately Held; 11-50 employees; Marketing and Advertising industry)
January 2000 — March 2003 (3 years 3 months)
*Development of web-based GIS enabled marketing application
*Product support of various retention and database marketing tools.
*Implementation of ETL technologies
*Data warehouse design and implementation at some of the top newspapers in the United States and Canada.
(Marketing and Advertising industry)
1986 — 1992 (6 years)
Database Marketing, Interactive Marketing, Internet Marketing, Technology
Greater Indianapolis Chamber of Commerce, Greater Greenwood Chamber of Commerce, NAA Circulation Federation, Indianapolis Book Mashup, Smaller Indiana, NavyVets.com
Nominated for the Newspaper Association of America's 20 under 40 award. Cisco I-Prize Finalist 2008