Doug Farmer

Past

Account Associate at LaunchSquad
Marketing Intern at BearingPoint
Marketing Intern at Sweet Leaf Tea

Payroll Assistant at Bluecurrent

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1 more...

Education

The University of Texas at Austin - The Red McCombs School of Business

Connections

42 connections

Industry

Marketing and Advertising

Websites

My Website

Doug Farmer’s Summary

BEARINGPOINT, Marketing Intern:
- B2Government promotions
- Edited large RFP documents (sometimes technical)
- Assisted in database email campaigns
- Analyzed statistics on customer satisfaction and...
- Recommended changes to TexasOnline web portal
- Researched potential Open Source applications

DELL CHINA, UT Client Project:
- Researched Chinese markets and demographics
- Recommend strategies to compete with state-funded companies like Lenovo.
- Final presentation over conference call with 4 Managers and a lead member of the Hong Kong office.

THE PROJECT, UT Volunteer PR Chair:
- Created a communications plan, unified images and logos.
- Lead chair members to define "The Project" brand to increase future participation.
- Directed numerous Team Leads and volunteers to help clean up area neighborhoods.
- Volunteers grew from 900 the year before to over 1200.

SWEET LEAF TEA, Marketing Intern:
- Dynamic start-up environment
- Event logistics, field experience at concerts, outdoor events
- Guerrilla marketing and promotional blitzes around Austin
- Researched potential vendors, retailers
- Presented potential events core audiences might attend

C A R E E R G O A L S

1) Marketing Research:
I enjoy Marketing and would like to study consumer behavior related to purchase decisions and brand affiliation. I enjoy reading about neuroeconomics and I'd really like the opportunity to be a part of this research field in the future.
Relevant Readings - Buyology, Predictable Irrationality, Mind of the Market, Freakanomics, On Intelligence

2) Flipping Properties:
In a few years I'd like to start my own business, renovating and flipping residential properties either full-time or a few months out of the year. I have experience in carpentry, painting, and an interest in interior design that I can apply to updating homes for a profit.

Doug Farmer’s Specialties:

guerrilla and event marketing, marketing strategy and analytics, promotional materials creation, positioning, and social media

Doug Farmer’s Experience

Account Associate

LaunchSquad

(Privately Held; Public Relations and Communications industry)

October 2008 — June 2009 (9 months)
Marketing Intern

BearingPoint

(Public Company; 10,001 or more employees; BE; Management Consulting industry)

February 2008 — June 2008 (5 months)

Learning B2Government promotion, packaging together IT solutions and experts in the field of management. BearingPoint continues to manage, update, and run the state portal. Skills included editing large documents (sometimes technical), assisting in email campaigns, and analyzing statistics to recommend TexasOnline web portal changes.
Marketing Intern

Sweet Leaf Tea

(Privately Held; 11-50 employees; Food & Beverages industry)

May 2007 — August 2007 (4 months)

Event promotion and grass-roots marketing from the logistics point of view. The basis of promotion, since Sweet Leaf is a relatively young company, was B2C relations focused on reaching our core audience of college-aged groups through concert venues and outdoor events.
Payroll Assistant

Bluecurrent

(Privately Held; 51-200 employees; Information Technology and Services industry)

May 2003 — August 2003 (4 months)

Maintained and updated Great Plains database. Contacted other companies about missing invoices and generally assisted in preparations for the yearly audit.

Doug Farmer’s Education

The University of Texas at Austin - The Red McCombs School of Business

BBA , Marketing with Advertising minor , 2003 — 2007

Activities and Societies:

Project 2007, Project 2008 PR Chair, San Jacinto Dormitory PR Chair, American Marketing Association

Additional Information

Doug Farmer’s Websites:

My Website

Doug Farmer’s Interests:

neuroscience + marketing, evolutionary and neuro-economics, guerrilla marketing,soccer, guitar, property flipping, interior design, painting Podcasts I Recommend: Inside PR, For Immediate Release