Doug Brunner

Current

Business Analyst, ITSM Application Infrastructure at Sallie Mae

Past

Business Analyst Consultant at Theoris
Product Manager at Humanizing Technologies
Product Manager at Harvest INFO

Internet Development Manager at CNHI Media
Advertising Sales Manager / Operations Manager at CNHI Media
Advertising Account Executive at CNHI Media

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Education

American InterContinental University

Recommended

6 people have recommended Doug

Connections

74 connections

Industry

Information Technology and Services

Websites

Doug Brunner’s Summary

Doug has more than ten years experience in sales, business management, and software solutions. He began his career working in sales, mass merchandising, and distribution for the Frito-Lay company. After leaving Frito-Lay, Doug held various progressing titles in the newspaper and online media industry over six years, including: Advertising Account Executive, Operations Manager, Advertising Sales Manager, and Internet Development Manager; during which time he worked for well known media companies such as Thomson Newspapers, and CNHI.

Doug continued his service to the media industry by joining Cincinnati based Harvest INFO in the role of Product Manager, where he leveraged his inside knowledge of the media industry to lead development of a suite of web-based software solutions geared towards generating online advertising revenue. These solutions exist today and remain core products for Harvest INFO.

Doug later returned to the Indianapolis area and joined Humanizing Technologies, a web-based software start-up, as Product Manager. In this role, his responsibilities included product and feature definition for a variety of online technologies.

Today, Doug is a Business Analyst at Sallie Mae working within the Information Technology Service Management (ITSM) Application Infrastructure department. Doug's primary responsibilites are supporting new development of CA Clarity, Project and Portfolio Management.

Doug resides near Indianapolis with his wife and two sons.

Doug Brunner’s Specialties:

Business Analysis
Requirements Gathering
Project Management
ITIL Foundations Certification
Product Management
Product Marketing
Web Site Planning & Development
Search Engine Optimization
Vendor Selection & Comparison
SWOT Analysis
Industry Research
User Testing & Focus Groups
Advertising & Marketing
Direct Mail
Commercial Printing

Doug Brunner’s Experience

Business Analyst, ITSM Application Infrastructure

Sallie Mae

(Privately Held; Information Technology and Services industry)

May 2007 — Present (2 years 7 months)

Business analyst supporting enterprise development activities for project and portfolio management solution (CA Clarity).
- Upgraded from Clarity v7.5.3 to v8.0
- Participated in Clarity v8.1 Development Buddy and Beta programs.
- Upgraded from Clarity v8.0 to v8.1
- Designed custom Clarity processes with workflows.
- Contining enhancements and support for Clarity Demand Management
- Implemented Clarity Time Tracking using Microsoft Project integration as the scheduling tool.
- Replaced Microsoft Project with Open Workbench to enable full schedule based planning using Clarity.
Business Analyst Consultant

Theoris

(Privately Held; 51-200 employees; Information Technology and Services industry)

May 2007 — December 2007 (8 months)

Business analyst on assigment at Sallie Mae supporting enterprise development activities for project and portfolio management solution (CA Clarity).
Product Manager

Humanizing Technologies

(Privately Held; 11-50 employees; Internet industry)

December 2005 — May 2007 (1 year 6 months)

- Manage web-based software products in all stages of product life cycle
- Write reports in regards to product specific competitive and market research, trends, target audience, and verticals, etc
- Assist in building a strategic marketing plan based on corporate objectives and value propositions
- Coordinate between departments to ensure that marketing and technical requirements will be met for product
- Assist in defining branding package to deliver value proposition
- Assist in developing and monitoring promotional literature, advertising, publicity, plans, and campaigns
- Interface with software engineering to determine feasibility, scope and timelines of product enhancement and/or changes
- Support marketing with product specific focus group activities
- Support the Sales organization for effective presentations, proposals, and activities
- Monitor product sales, customer adoption, pricing trends, and contribute to determining and implementing corrective actions
Product Manager

Harvest INFO

(Privately Held; 11-50 employees; Internet industry)

October 2004 — December 2005 (1 year 3 months)

- Researched, analyzed, and monitored market and industry activity
- Gathered business requirements and assisted defining scope for product releases
- Documented user roles and business cases
- Created functional design documents, prototypes, and diagrams
- Estimated and coordinated development resources needed to smoothly execute projects
- Wrote user and administrator manuals
- Managed all aspects of product development
- Trained users and sales team on software capabilities and best practices
- Created sales strategies, trained and assisted sales personnel
- Assisted in creation of marketing materials, presentations, sales collateral, and copywriting
- Served as resident “product expert” and assisted during sales cycle and closing sales
Internet Development Manager

CNHI Media

(Privately Held; 501-1000 employees; Online Media industry)

January 2003 — October 2004 (1 year 10 months)

- Researched, developed, and executed Web based revenue initiatives for CNHI newspapers
- Designed and developed Internet solutions for news, circulation, and advertising departments
- Created functional design documents and prototypes for Web initiatives
- Provided consultation for CNHI executives around the United States
- Led design and programming team to complete and launch all Web projects
- Established and maintained vendor relationships to accomplish company goals
- Negotiated terms and service level agreements with ASP’s and vendors
- Wrote instructions and user manuals for Web solutions and trained users and administrators
- Trained statewide sales team to demonstrate and sell Internet solutions and services
- Conducted commercial Web site sales, requirements gathering, estimating, and proposals
Advertising Sales Manager / Operations Manager

CNHI Media

(Privately Held; 501-1000 employees; Newspapers industry)

March 1999 — December 2002 (3 years 10 months)

- Hired, trained and led advertising sales and administrative support staff
- Defined individual and department sales goals and monitored daily / weekly progress
- Prepared annual marketing plan and department budget
- Managed P&L for weekly newspaper group with annual revenue exceeding 3.5 million dollars
- Created new print advertising products and niche publications from concept to publication
- Established and monitored SOPs to ensure efficient operations between all departments
- Coordinated workflow and communication with news, production, circulation, and other locations
Advertising Account Executive

CNHI Media

(Privately Held; 501-1000 employees; Newspapers industry)

October 1998 — March 1999 (6 months)

- Established business relationships through consultative selling within assigned territory
- Provided ongoing consultation and account management for client base
- Conducted sales presentations, wrote proposals, and managed annual contracts
- Developed creative and encouraged frequency and placement to maximize response
- Represented multiple publications, commercial printing, direct mail, online and niche products

Doug Brunner’s Education

American InterContinental University

BA , Business & Marketing

Additional Information

Doug Brunner’s Websites:

Doug Brunner’s Interests:

Internet, Web, Online, Software, Portals, Application Service Providers, ASPs, Product Development, Development, Product Manager, Business Analyst, Marketing, Advertising, Research, Consulting