
Owner at TutorialsUnlimited.com
Indianapolis, Indiana Area

Owner at TutorialsUnlimited.com
Indianapolis, Indiana Area
With a highly diversified experience base, from engineering, to sales, marketing, Web design, management, operations, and consulting, I have a rare combination of skills. As a serial entrepreneur, I always have several concepts in the works, and am open to hearing new ideas and networking on my different businesses.
Copy writing, marketing, website usability, eCommerce, search engine optimization, management, affiliate marketing, training.
(Online Media industry)
September 2007 — Present (1 year 11 months)
Custom Flash video screen-capture narrated tutorials for software and websites.
Subdivision: MerchantTutorials.com. We are the exclusive provider of video tutorials to Miva Merchant as the largest compendium of audio-visual Flash tutorial-based Miva Merchant help and training information available anywhere.
(Marketing and Advertising industry)
January 1994 — Present (15 years 7 months)
Serial entrepreneur. Accomplishments and details:
* Founded and sold Practical eCommerce Magazine, an ecommerce industry publication.
* Founded and sold MerchantHowTo.com, a training site for Miva Merchant 4 e-commerce software.
* Freelance writer including Huffington Post and Website Magazine.
* Joint venture marketing agreements multiple websites, responsible for online store, affiliate marketing, and creation of distribution networks.
* Founder of MerchantTutorials.com, tutorials for Miva Merchant 5+ e-commerce software.
* One of three founders of siteXpansion, Inc. - a team of developers & business people aligned to create a new concept in Web software development. With a proprietary software core, we offer a development structure that allows high-speed database connectivity and highly functional applications normally associated with large corporate sites to be affordable and simple for small to medium sized businesses.
(Online Media industry)
June 1994 — November 2007 (13 years 6 months)
Independent technology consultant, beginning part time and moving to full time in 2003. Consulted with hundreds of individual and corporate clients. Specialized in e-commerce website design, upgrade, optimization, usability and maintenance.
* Developed and maintained dozens of websites.
* Optimized www.doubleplus.com for “Miva Merchant Consultants” to be number one in Google.
* Speaker at Miva user conferences in Dallas, Orlando, Indianapolis and Virginia.
* Speaker at Affiliate Summit 2005 on CAN-SPAM.
(Health, Wellness and Fitness industry)
February 1994 — February 2003 (9 years 1 month)
DNR is a health related products manufacturer. Began as Marketing Director, promoted to VP of Operations. Developed custom database software for managing operations. Responsible for creation of new marketing methods, new product development, dealer communications, seminar coordination, training of personnel, development of all sales and training materials, copywriting, creation and maintenance of website, Internet research, ongoing database and custom software maintenance. Brought DNR from $6,000 to $85,000 per month within first year, and volume doubled in last year of employment after implementing new product and sales strategies.
(Privately Held; 1-10 employees; Marketing and Advertising industry)
June 1992 — January 1994 (1 year 8 months)
Founder and owner of diversified business. Developed concepts, sales approaches, marketing materials, training materials, training manuals and business operations format. Hired, trained and managed sales people and developed joint venture relationships.
(Public Company; 201-500 employees; Marketing and Advertising industry)
January 1992 — June 1992 (6 months)
Sales Representative for direct mail advertising program. Responsible for development of two territories including cold calling, selling and servicing of new accounts. Achieved highest sales volume for Indianapolis for every selling period.
(Privately Held; 11-50 employees; Photography industry)
November 1990 — December 1991 (1 year 2 months)
Territory Manager for school and sports photography company. Opened new territory in rural eastern Indiana. Responsible for prospecting, selling and servicing accounts. Presented to school principals and district superintendents. Within one year exceeded sales of all other territories combined. Developed all new sales presentation and marketing materials. Trained new sales personnel.
(Public Company; 5001-10,000 employees; Automotive industry)
July 1989 — November 1990 (1 year 5 months)
In charge of several projects involving anti-lock brakes and traction control systems for General Motors cars and vans. Responsible for communication between customer, sales, design, manufacturing, testing and management.
(Government Agency; 1001-5000 employees; Electrical/Electronic Manufacturing industry)
November 1985 — July 1989 (3 years 9 months)
Design Engineer in Applied Research and Test Equipment departments. Responsibilities included computer hardware and software development of several military projects. Performed hands-on digital board design, experimental projects including laser data calculations, product testing and debugging, specification compliance testing and reporting, technical writing of end-user instructions and digital design on Daisy CAD system.
(Public Company; 10,001 or more employees; Semiconductors industry)
May 1984 — June 1985 (1 year 2 months)
Responsible for production of memory devices including supervision of technicians, presentations of product status, and process development. Achieved record 97% yield for 16K DRAM production utilizing new production methods on this historically sub-92% yield product.
BSEE , Electronics & Computer Engineering , 1980 — 1984
Creating videos, politics, Kauai (Hawaii), new technologies, Web design innovations, writing, creating television show concepts.