Chuck Lasker

Current

Marketing Director at siteXpansion, Inc.
Marketing Consultant at Lasker Enterprises, Inc.

Past

Consultant/Owner at DoublePlus New Media Marketing
Vice President of Marketing and Operations at Developmental Natural Resources, Inc.
President/Owner at Christian Connection

Sales Representative at Reach Magazine
Territory Manager at Family Photo Company
System Engineer at Delco Electronics
Design Engineer at Naval Avionics Center
Product Engineer at Texas Instruments

see less...

5 more...

Education

Clarkson University

Recommended

8 people have recommended Chuck

Connections

97 connections

Industry

Online Media

Websites

Chuck Lasker’s Summary

With a highly diversified experience base, from electronics engineering, to sales, marketing, Web design, management, operations, and consulting, I have a rare combination of skills. As a serial entrepreneur, I always have several concepts in the works, and am open to hearing new ideas and networking on my different businesses.

Chuck Lasker’s Specialties:

Marketing, graphic design, Web site usability, eCommerce, search engine optimization, management, sales, affiliate marketing.

Chuck Lasker’s Experience

Marketing Director

siteXpansion, Inc.

(Privately Held; 1-10 employees; Information Technology and Services industry)

March 2006 — Present (2 years 6 months)

siteXpansion, Inc. is a team of developers and business people aligned with potentially thousands of third party developers to create a new concept in Web software development. With a proprietary software core, siteXpansion offers a development structure that allows high-speed database connectivity and highly functional applications normally associated with large corporate sites to be affordable and simple for small to medium sized businesses.
Marketing Consultant

Lasker Enterprises, Inc.

(Marketing and Advertising industry)

January 1994 — Present (14 years 8 months)

An ongoing lifestyle of serial entrepreneurism, including DoublePlus and siteXpansion (below). Always seeking new opportunities.

* Founded and sold Practical eCommerce Magazine, an ecommerce industry publication mailed to over 12,000 individuals.

* Created and sold www.MerchantHowTo.com, a Flash-movie training site for Miva Merchant 4 e-commerce platform software.

* Current: Joint venture marketing agreement for Tattoo Detox, the first detox product created to combat heavy metals in tattoo inks. www.tattoodetox.com. Web site, affiliate marketing, and creation of distribution network.

* Current: Merchant Answers, www.MerchantHowTo.com, a tutorial and answer site for Miva Merchant 5 e-commerce platform software.

* Current: Independent advertising and graphic design, http://www.chucklasker.com/portfolio.html.

* Current: Political blogger with Huffington Post http://www.huffingtonpost.com/chuck-lasker
Consultant/Owner

DoublePlus New Media Marketing

(Privately Held; 1-10 employees; Online Media industry)

June 1994 — November 2007 (13 years 6 months)

Independent technology consultant, beginning part time and moving to full time in 2003. Consult with dozens of individual and corporate clients. Specialize in e-commerce Web site design, upgrade, optimization, usability and maintenance.

* Developed and maintain dozens of web sites, as listed at www.doubleplus.com.

* Optimized www.doubleplus.com for “Miva Merchant Consultants” to be number one in Google.

* Speaker at Miva user conferences in Dallas, Orlando, Indianapolis and Virginia.

* Speaker at Affiliate Summit 2005 on CAN-SPAM.
Vice President of Marketing and Operations

Developmental Natural Resources, Inc.

(Privately Held; 11-50 employees; Health, Wellness and Fitness industry)

February 1994 — February 2003 (9 years 1 month)

DNR is a health related products manufacturer. Began as Marketing Director, promoted to VP of Operations. Developed custom database software using Microsoft Access. Responsible for creation of new marketing methods, new product development, dealer communications, seminar coordination, computer maintenance, training of personnel, development of all sales and training materials, copywriting, creation and maintenance of Web site (www.dnrinc.com), Internet research, ongoing database and custom software maintenance, and just about everything else. Brought DNR from $6,000 to $85,000 per month within first year, and volume doubled in last year of employment after implementing new product and sales strategies.
President/Owner

Christian Connection

(Privately Held; 1-10 employees; Marketing and Advertising industry)

June 1992 — January 1994 (1 year 8 months)

Founder and owner of diversified business. Developed concepts, sales approaches, marketing materials, training materials, training manuals and business operations format. Hired, trained and managed sales people and developed joint venture relationships.
Sales Representative

Reach Magazine

(Public Company; 201-500 employees; Marketing and Advertising industry)

January 1992 — June 1992 (6 months)

Sales Representative for direct mail advertising program. Responsible for development of two territories including cold calling, selling and servicing of new accounts. Achieved highest sales volume for Indianapolis for every selling period.
Territory Manager

Family Photo Company

(Privately Held; 11-50 employees; Photography industry)

November 1990 — December 1991 (1 year 2 months)

Territory Manager for school and sports photography company. Opened new territory in rural eastern Indiana. Responsible for prospecting, selling and servicing accounts. Presented to school principals and district superintendents. Within one year exceeded sales of all other territories combined. Developed all new sales presentation and marketing materials. Trained new sales personnel.
System Engineer

Delco Electronics

(Public Company; 5001-10,000 employees; Automotive industry)

July 1989 — November 1990 (1 year 5 months)

In charge of several projects involving anti-lock brakes and traction control systems for General Motors cars and vans. Responsible for communication between customer, sales, design, manufacturing, testing and management.
Design Engineer

Naval Avionics Center

(Government Agency; 1001-5000 employees; Electrical/Electronic Manufacturing industry)

November 1985 — July 1989 (3 years 9 months)

Design Engineer in Applied Research and Test Equipment departments. Responsibilities included computer hardware and software development of several military projects. Performed hands-on digital board design, experimental projects including laser data calculations, product testing and debugging, specification compliance testing and reporting, technical writing of end-user instructions and digital design on Daisy CAD system.
Product Engineer

Texas Instruments

(Public Company; 10,001 or more employees; Semiconductors industry)

May 1984 — June 1985 (1 year 2 months)

Responsible for production of memory devices including supervision of technicians, presentations of product status, and process development. Achieved record 97% yield for 16K DRAM production utilizing new production methods on this historically sub-92% yield product.