Dotty Andrews

Current

Executive Marketing Consultant at X10D Marketing

Past

Director, Worldwide Marketing and Communications at Interstate Worldwide Relocation Services
Deputy Executive Director, Marketing and Communications at WellPetUSA, Inc.
Director, Worldwide Marketing at Everest Software, Inc. (Formerly known as iCode, Inc.)

4 more...

Education

Temple University -- Fox Business Management Honors Program

Recommended

28 people have recommended Dotty

Connections

353 connections

Industry

Information Technology and Services

Websites

Dotty Andrews’s Summary

STRATEGIC MARKETING AND COMMUNICATIONS EXECUTIVE
Integrated Marketing / Brand Management / Strategic Communications

LEADERSHIP SUMMARY:
Visionary, decisive, & focused leader with proven ability to deliver substantial operational enhancements & marketing ROI through strategic & tactical innovation. Excel in lead generation, branding, competitive analysis, positioning, messaging, & a recognized industry expert in improving ROI through effective integrated marketing & communications.

NOTABLE PERFORMANCE & ACHIEVEMENTS

**Marketing Return on Investment: Consistently enhanced the level of qualified sales leads per dollar spent through the use of marketing metrics leading to a reduction in the cost per qualified lead ranging from 20% to 40%.

Specific tactics used are listed in the "Specialties" section of the profile.

**Global Branding & Positioning: Successfully executed six global branding & positioning initiatives with aggressive deliverable time frames ranging from six to 12 months. Increased global awareness & lead generation resulting in sales increases of at least 10% year over year.

**Communications Management: 20 years of experience in managing internal & external corporate communications including media & public relations, analyst briefings, crisis management, sponsorships, community outreach programs, award & speaking submissions, & blogs. Wrote award winning nomination that resulted in netting free brand awareness promotional activities amounting to $50,000+ for employer.

**Business Development: 10 years of proactive leadership in the development of successful client proposals. Proven ability to expand sales across business lines with existing & new clients. Experience in both marketing agency & client environments.

**Cause Marketing: Increased funding & awareness to promote non-profit WellPetUSA, Inc. through the development & execution of global strategic & tactical marketing plans.

Dotty Andrews’s Specialties:

*Strategic Marketing & Communications
*Tactical Execution
*Branding
*Marketing ROI Analysis
*Demand Generation (i.e., Search engine marketing, SEO, trade shows, webinars, direct mail, sponsorships, email & database marketing, web sites, & more)
*Customer Retention
*Cause Marketing
*Marketing Research
*Product/Service Launches
*CRM
*Personnel, Budget & Vendor Management
*Business Development
*Sales Mgmt.
*Business to Busi. Marketing
*Busi. to Gov't.
*Busi. to Consumer

Additional Information

Dotty Andrews’s Websites:

Dotty Andrews’s Groups:

Direct Marketing Association,
Public Relations Society of America,
Transportation Marketing Communications Assoc.,
WellPetUSA, Inc.,
Ecademy member (International business network),
Exclusive member of Chief Marketing Officer's Association,
Xing.com,
Spoke.com,
FaceBook,
Plaxo,
MySpace,
Spock,
LinkedIn Q&A

Executive Suite
LION™ Worn with Pride! [Choose wisely ... ] < BEWARE OF COUNTERFEITS >
Inbound Marketers - For Marketing Professionals
6FigureJobs Executive Networking
OpenNetworker.com
Indeed.com
eMarketing Association Network
TopLinked.com (Open Networkers)
TalentBar: HR and Recruiter Network
Temple University Alumni Group
Recruiters' Networking Niche
CXO (CEO, COO, CKO, CFO, CMO, CAO, CVO, CDO, CRO, CLO, CSO & CTO) Community
Angel Investor Group
Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
My Plaxo
Women in Technology (WIT)
Informed Ideas For Writers
MyCredentials - Career Presentation
InvitesWelcome.com (Open Networkers)
PR Professionals
Sales & Marketing
Search Engine Bootcamp
Software as a Service (SaaS) Group
PRSA Technology
FEDERAL BIZ Network - Government Stimulus Teaming Jobs PMI Consulting Funding Sales Opportunities
Internet Marketing Mastermind Group
TopLinked Marketing Professionals
BtoB magazine
Beta Gamma Sigma - The International Honor Society Recognizing Business Excellence
Non Profit & Philanthropic Job Board
Online Media Jobs -- Work in Internet Marketing, E-business, Web Analytics, etc.
E-Recruitment Group (Post Jobs) (Post Resumes)
JobAngels
SAP Data Archiving/ILM EXPERTS
Project: Get Hired!!
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