
Journalist, blogger, teacher & Social Media Consultant
Milan Area, Italy

Journalist, blogger, teacher & Social Media Consultant
Milan Area, Italy
I work at the intersections of technology, Internet, journalism and media, actually with a focus on Web 2.0 and Social Media. So I can say I'm pretty aware of what's happening in the near future of the digital society
I tell the stories I learn from there as journalist, blogger, author, public speaker and teacher
I analyze the models of how things work digitally, and I transfer these as research and strategic consultancy. I help established companies to move in the digital innovation space, and new initiatives to grow
I also helped foster the idea of a new and open entrepreneurship as a member of First Generation Network, an association of first generation entrepreneurs
I'm now mentoring some new web initiatives
- Project, develop, plan and launch new editorial products, on- and off-line
- Market assessment, trends scouting, strategy and visioning
- Management in publishing and Internet companies
(Primary/Secondary Education industry)
October 2007 — Present (2 years 2 months)
School of Media Design and Multimedia Arts, Undergraduate course: "New Media Technologies - Web 2.0 and Participatory Media" (tenured professor - titolare di cattedra)
Third Place in Nokia University Program competition, 2008 edition, with a project about "Future Internet Devices"
Digital Environment Design, Master course: "Distributed Social Media, Ubiquitous Computing and Performing Arts"
I also gave lessons at:
- Social Media Lab - IULM
- Semiotica dei Nuovi Media - Università di Genova
- Giornalismo on-line - Università Cattolita del Sacro Cuore
And been a professional trainer for:
- Assorel
- Learning Resources Associates
- Business Press
- Image Building
(Self-Employed; Internet industry)
January 2006 — Present (3 years 11 months)
Consultancy:
- Content Strategy, Media Design, Community Design
- Strategic and competitive market analysis, trend scouting
- Editorial product concept development (web and paper)
- Communication strategy support
Past experiences:
- First Generation Network (http://1generation.net), a network of first generation entrepreneurs: content strategy
- TheBlogTv.it: media design for Vodafone Lab
- Reply.it: market analysis, content strategy
- Buongiorno.it: trend scouting
- NABA Media Design Blog (http://nabamediadesign.wordpress.com): content strategy
I also speak in public events:
- Innovative Day
- Brand 2.0
- Innovation Circus
- Codice Internet
- Open Your Mountains
- Sci(Bzaar)Net
- Più Libri Più Blog
- Telemobility Forum
- TV Digitali
- Web 2.0 Upload to business
- EBA Forum (facilitator)
- CitizenCamp
- Web2Oltre (facilitator)
- FNSI Giornalismi Possibili
- RomeCamp 2007
- TurinCamp 2006
(Online Media industry)
July 2003 — Present (6 years 5 months)
Blogger on:
- http://www.infoservi.it
- http://albertodottavi.net
- http://nabaopenlab.wordpress.com
- http://infoservi.tumblr.com
- http://dottavi.posterous.com
Author of the following books:
"Le aziende risparmiano con Intranet ed Extranet", 1997
- "Web 2.0 - Le meraviglie della nuova Internet", 2006
- "Come si fa un Blog 2.0", 2008
Pro-bono activity:
- Co-founder of Netwo (http://www.netwo.it), a non-profit group for meetings between italian 2.0 initiatives and businesses
- First Generation Network (http://1generation.net): affiliate member, content and blogging
Past experiences as a freelance journalist:
- IlSole24Ore.com
- L'espresso
- Il Secolo XIX
- Vogue
- La Repubblica Affari & Finanza
- Il Sole 24 Ore @lfa
- Corriere delle Comunicazioni
- PC Professionale
- Network News
- Web Marketing Tools
- Gulliver
(Privately Held; 51-200 employees; Newspapers industry)
September 2004 — September 2006 (2 years 1 month)
Computer Bild Italia is a fortnigth, 100-pages, high circulation, end-user technology magazine. AudioVideoFoto Bild Italia, launched feb-06, is a monthly magazine about digital home products. Both on license from Axel Springer Verlag (DE). I launched the italian versions, adapting format and topics to the italian market. I set-up the editorial staff, from 2 to 12 people, and managed the daily operations.
(Public Company; 11-50 employees; Online Media industry)
September 2000 — June 2003 (2 years 10 months)
Italian edition of ZDNet.com, joint-venture between CNET Networks (CNet.com, News.com) and Telecom Italia. I started-up and managed the content strategy of the site and its operations (recruiting and management of the editorial staff, supervision of workflows, CMS, daily operations). Co-worked on company's strategies as a member of the Board of Directors
(Privately Held; 11-50 employees; Publishing industry)
September 1999 — August 2000 (1 year )
PC World
(Privately Held; 11-50 employees; Publishing industry)
September 1998 — August 1999 (1 year )
Chip and PC Upgrade
(Public Company; 11-50 employees; Publishing industry)
December 1994 — August 1998 (3 years 9 months)
PC Magazine
(Online Media industry)
1990 — 1994 (4 years )
Odg.it - Ordine dei Giornalisti, Italia,
Acm.org - Association for Computing Machinery