Dorothy Wetzel

Current

Chief Marketing Extrovert at Extrovertic

Past

EVP, Managing Director at Glow Worm, a Publicis Consumer Healthcare Company
Senior Vice President at Saatchi & Saatchi Healthcare Communications
VP, Consumer Marketing at Pfizer, Inc.

Group Product Manager at Whitehall Robins
Assistant/Associate Product Manager at American Cyanamid, Shulton

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Education

Columbia University - Columbia Business School
Tufts University

Recommended

2 people have recommended Dorothy

Connections

382 connections

Industry

Marketing and Advertising

Dorothy Wetzel’s Summary

Dorothy Wetzel has been innovating in the consumer health care arena for over 25 years.

As VP, Consumer Marketing at Pfizer Pharmaceuticals, she worked on blockbuster brands such as Lipitor, Viagra, Zoloft, and Celebrex. She also launched several enterprise-wide platforms, including the RM program “Pfizer for Living,” which is featured in a Kellogg School of Management case study. Additionally, she drove the development of the award-winning Hispanic health program, Sana La Rana and the widely acclaimed Pfizer Health Literacy initiative.

Joining the Agency world in 2006, Ms. Wetzel served as the Senior Vice President, Management Supervisor on AstraZeneca for Saatchi & Saatchi Healthcare Communications, as well as the Publicis Healthcare Communications Group’s AstraZeneca Navigator. Staying within Publicis Healthcare, she took the helm of Glow Worm, a consumer healthcare agency as EVP, Managing Director.

She has recently co-founded Extrovertic, a new kind of Marketing and Communications agency with Mark Drossman, formerly Glow Worm ECD. Extrovertic helps clients strategically infuse social media and other non-traditional solutions into their marketing mix. Extrovertic offers integrated solutions such as "Amped Advocacy" a "pharma safe" social media program that builds strong brand advocates.

Ms. Wetzel was named one of the 20 Most Influential People in DTC by Medical Marketing & Media, and was inducted into the Hall of PhAME in 2004.

Dorothy Wetzel’s Specialties:

Consumer healthcare marketing

Dorothy Wetzel’s Experience

Chief Marketing Extrovert

Extrovertic

(Marketing and Advertising industry)

January 2009 — Present (11 months)

Extrovertic focuses on strategically infusing social media and other non-traditional communication solutions into the healthcare marketing mix. Extrovertic does consulting, strategic platform development and creative execution. We are especially appropriate for brands looking to go beyond traditional DTC TV and print.
EVP, Managing Director

Glow Worm, a Publicis Consumer Healthcare Company

(Health, Wellness and Fitness industry)

September 2007 — December 2008 (1 year 4 months)

Glow Worm is a consumer brand building agency with a strong relationship marketing/interactive heritage. We combine the brand building & customer insight capabilities with strong skillsets in relationship marketing and interactive. We work in all channels with an eye towards building productive consumer relationships. Glow Worm is part of the Publicis Healthcare Communications Group.
Senior Vice President

Saatchi & Saatchi Healthcare Communications

(Public Company; 201-500 employees; Marketing and Advertising industry)

May 2006 — August 2007 (1 year 4 months)

Navigator for Saatchi & Saatchi healthcare communications over seeing integrated Astra Zeneca consumer and professional business as well as Navigator for Astra Zeneca for the Publicis Healthcare Communications Group.
VP, Consumer Marketing

Pfizer, Inc.

(Public Company; Marketing and Advertising industry)

1996 — 2005 (9 years )
Group Product Manager

Whitehall Robins

(Marketing and Advertising industry)

1986 — 1996 (10 years )
Assistant/Associate Product Manager

American Cyanamid, Shulton

(Marketing and Advertising industry)

June 1983 — June 1986 (3 years 1 month)

Assistant product manager of Old Spice Aftershaves and Associate product manager of New Deodorants.

Dorothy Wetzel’s Education

Columbia University - Columbia Business School

MBA , Marketing and Finance , 1981 — 1983
Tufts University

English , 1977 — 1981

Activities and Societies:

Orchestra, School paper